Social Media Influences Where People Spend Money
Your customers are ALL on social media, and how you look is vital to your bottom line. Facebook alone influenced 52% of consumer’s online AND offline purchase (2015 Source: The Drum).
Don’t forget Twitter though because 53% of Twitter users recommend companies and products on Twitter!
Not only does Staying active on social media show customers another side of your business, but it directly impacts their decisions on where to spend money.
Social Media is the New Word of Mouth Advertising
If you receive business from referrals, you should know 8 out of 10 social media users say that “because of social media, I am more likely to try new things based on a friends’ suggestions.” Forbes
Sadly, people just don’t talk as much anymore, but that doesn’t me you have to lose out on referrals! Every time your business receives a comment, like, or share on a post, your business shows up in their friends and family’s news feed. Those are indirect referrals, so take advantage of them!