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Giron Roofing is a family owned business in the metro Portland and Vancouver area. We are a licensed and insured General Contractor specializing in Roofs, Windows, Painting in Portland Oregon.
- Custom Web Design
- SEO / Content Marketing
- Multi-step Form Integration
- 2019 Certified as Shopify Expert
- 2018 5+ Offices Opened Worldwide
- 2017 INC. 5000 Fastest Growing
- 2016 3+ Offices Opened Worldwide
- 2015 $1.5 Million+ Monthly in Spent Ads
- 2011 Reached 100+ Client Mark
- 2009 2009 Company Inception
The sooner you contact us about your marketing strategy needs, the sooner you can stop searching for the right full-service digital marketing agency for you. We can assist you with SEO, PPC, and a number of other marketing services that will help you reach the customers who will benefit most from working with your company using a proven, data-driven approach that sets us apart from other agencies. Our company hires highly-skilled employees with a range of specialties, so we can keep all of our work in-house, meaning that you have a single point of contact for all of your digital marketing services. Typically, you would need to work with a design agency for your website development, another agency for digital marketing, and another for content marketing. We offer all of these services and more with a single team, meaning that you can count on us to handle all of your needs internally.Schedule Consultation Now
Our Digital Marketing Services
Search Engine Optimization
Search engine optimization, or SEO, is one of the most effective ways to reach your target audience effectively. SEO involves identifying the keywords your target audience is most likely to use when they are looking to engage with a product or service that you offer, and then writing useful content that helps them with the problems they are looking to solve with your support.
When a new visitor to your website is able to find useful content (that leverages the SEO keywords we have found), they will be more likely to convert because you have proven that you are a trustworthy and supportive business. At the same time, the major search engines will see that you are providing authoritative and creative content that they can direct their own customers to when they use your SEO keywords.
On The Map has an internal SEO agency including analysts, developers, and writers who will generate useful and helpful content that will drive new organic traffic to your business and set you apart from the competitors. Your company has valuable services to offer, and we are here to develop creative approaches to reaching those who would best benefit from what your company has to offer.
Web Development and Design
One of the oft-overlooked factors of an effective digital marketing strategy is the website itself. When you are running an effective digital marketing strategy, and a new visitor is confronted with a slow, outdated, or confusing website, they will quickly “bounce” back to the search engine results page to find the next site that can help them with their needs.
Making sure that your website goes through a comprehensive web development and web design audit before we begin driving new traffic to your page is extremely important. Any shortfalls that our analysts identify will be presented to you, and you can solve these issues by working with our in-house website design agency and development team. Creative website design, proven development practices, and cohesive marketing across all digital platforms can increase your traffic and reach new customers while conveying a strong voice and clear benefit of working with your company. Our agency has years of experience, and we are confident that you will benefit from choosing us over other digital marketing agencies.
PPC advertising is an effective strategy that allows you to target specific keywords and queries to display at the top of search engine results pages. The biggest selling point of a PPC campaign is that you will not pay for impressions, only clicks, meaning that you are only paying any time someone visits your site.
However, there are many specifics to this strategy that can impact your success, including a focus on your conversion rates (and not just clicks or impressions), whether or not your web development is able to support new visitors if your web design is conducive to conversions and much more. Digital marketing is a holistic field, and we can aid you in maximizing all areas to get the business you are expecting.
For example, if you are a Chicago-based company offering creative writing courses in-person, you would not want to focus on reaching New York followers, just as a New York plumber would not want to be fielding inquiries from Sacramento. This is one way a digital marketing agency can narrow your audience while increasing your conversion rate, thereby improving your cost per acquisition.
Marketing Strategy Consulting
Your digital strategy should incorporate a number of approaches, and we will help you go through all of these options in order to create a comprehensive strategy that will help you reach your target audience through a number of channels that each require a specific approach.
However, reaching a large number of potential clients is not all that it takes — in order to have meaningful engagement, you will need to fine-tune your targeting and continue to refine your approach in order to maximize your return on investment and find clients who will benefit most from your services. Every day, we work in a range of industries assisting our customers to do just that. Whether you are in the real estate industry, are a product design firm, an attorney, or any other industry, our creative agency here to drive new traffic to your company.
Content marketing and SEO go hand in hand, and fortunately for our clients, we have an in-house team of writers who work with our SEO analysts to provide clients with a full-scale SEO strategy, including the writing itself from skilled SEO content writers. SEO focuses on keywords to capture organic traffic, but low-quality content can lead to a major reduction in traffic as the major search engines flag your page for errors.
One of the major issues of working with cheap SEO agencies is the fact that you may end up getting flagged for keyword stuffing, black hat SEO techniques, or a range of other issues that can negatively impact your business as you try to reach a wider audience. There are plenty of cheap agencies out there, and while the price can be appealing, the quality will suffer significantly.
If you are trying to decide between OTM and other agencies, contact us now. We will discuss your needs in detail and provide you with many past examples of the work we have done with a number of our digital marketing clients across industries.
Social Media Marketing
Social media marketing is a major focus for digital marketing agencies and something that we have years of experience with. If you are trying to reach your target audience with a casual and approachable tone in your marketing communications, then social media is a great medium for this digital strategy.
Many businesses fail to recognize the difference between effective social media marketing and “vanity metrics” that can lead to some interesting audience engagement but will not ultimately result in conversions and new clients — things like “Likes” and “Follows” that ultimately do not result in increased business through digital marketing. When you are working with a digital agency like ours, you can count on reaching your target audience where they are and providing them with a compelling pathway towards becoming a valued customer.
Once someone signs up for your mailing list, you will need to provide them with useful and engaging information in your emails to encourage them to stay engaged. We can provide you with support by analyzing your existing email marketing history, identifying key performers, adjusting your strategy to improve results and continue to reach your customers in a way that they appreciate.
A common conversion goal for digital marketing is for someone to sign up for your mailing list, but what you do once they are on the list is just as important, if not more important, than that initial registration. Whether the new subscriber came from your social media, SEO, PPC, or any other digital marketing channel, you will need to keep them opening your emails and find new ways to encourage them to transact.
Why Choose Our Digital Marketing Services?
On the Map Inc. is a full-service digital marketing agency with over a decade of experience in the industry. Our team is expectional at providing world-class ROI focused digital amrketing campaigns. Working with an internet marketing agency can help move the needle in a significant way, and we will be happy to go through our portfolio of past and ongoing projects that have brought substantial new business to our many clients. When you work with the team at On The Map, you can be confident that your work is handled by specialized employees in our digital agency who are tasked with handling a specific portion of your overall digital marketing strategy.
By streamlining your work with a single digital marketing agency, you can count on cross-team communication through every step of the project, meaning that your social media marketing will reflect updates to product design, your search engine optimization strategy will reflect the same language as your PPC campaigns, and that any possible issues will be met with accountability and a quick turnaround. From web design and web development to optimizing your clickthrough rates for a specific PPC keyword group, you can be confident that you have chosen the right digital agency as you watch your web traffic and conversions continue to improve as On The Map handles your campaigns.
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