Rule 7.1 outlines:
“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.”
This rule also prohibits truthful statements that can be perceived as misleading. A truthful statement is can be considered misleading if it lacks or omits a fact necessary to make the lawyer’s communication considered as a whole not materially misleading. A truthful statement can also be considered misleading if a potential client or a “reasonable person” is likely to formulate any specific conclusion regarding the lawyer’s services without substantiated factual information.