Advertising Bar Regulations For Delaware

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The lawyer advertising rules regarding digital advertising in Delaware are stated in the Delaware Rules for Professional Conduct as well as the Delaware Ethics Opinions Index.

Rule 7.1 outlines:

A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.”

This rule also prohibits truthful statements that can be perceived as misleading. A truthful statement is can be considered misleading if it lacks or omits a fact necessary to make the lawyer’s communication considered as a whole not materially misleading. A truthful statement can also be considered misleading if a potential client or a “reasonable person” is likely to formulate any specific conclusion regarding the lawyer’s services without substantiated factual information.

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