Advertising Bar Regulations For Virginia

Get My Free Quote
Shopify Partner
Forbes Councils
Inc5000 2019
Top Service Provider Upcity Marketplace
Inc5000 2018
Google Partner Premier
Top Rated SEO Blog
Clutch 2020
10 Best SEO

Get Your Free Quote

Short Form

Tracking Details

Some of the Biggest Names in Industry that Trust On The Map, Inc. SEO Services

Feldman Feldman & Associates PC
Kent W. Spence, P.C.
 Law Office of Vikas Bajaj, APC

Under Rule 7.1 of the Virginia Rules of Professional Conduct, an attorney must not make any statement, communication or advertisement that may be considered false, deceptive, fraudulent or misleading.

An advertisement may be considered false or misleading if it implies the outcome of a particular legal matter or it compares the services of the lawyer to that of another without and factually substantiated evidence. Advertisements that could potentially create an unjustified expectation to the website’s viewer or potential clients that the attorney can achieve certain results are also misleading.

Truthful statements that can be considered misleading are also prohibited. Truthful statements that omit certain information or facts which make the statement materially misleading as a whole are not considered truthful. A truthful statement that causes a reasonable person to create an unfounded, specific conclusion about the attorney’s services from the information are also considered misleading.

Under Rule 7.4, an attorney is permitted to state whether they practice in a particular legal area or not. This rule prohibits an attorney from using specific verbiage or implying they have been recognized as a specialist or certified in any particular legal field, except:

  • If the attorney is admitted to engage in patent practice before the United States Patent and Trademark Office;
  • If the lawyer is engaged in Admiralty practice,
  • If the attorney has been certified by the Supreme Court of Virginia as a specialist; or
  • If the attorney has been certified as a specialist in a particular field of law by a named organization.

Related Content

Ready to Grow Your Business?

Contact us to work with a results-driven digital marketing agency.