Personal Injury SEO Throwdown that Led to 435% Increase in Organic Traffic

Industry:

Time-frame: 12 Month Project

Campaign Manager(s): CTO Nikolai Hernandez

Statistics

3,441% Increase Traffic Value Growth
411% Increase Form Submissions & Calls Growth
435% Increase Organic Traffic Growth
80% Increase Ranking Keywords Growth

Challenge:

Client’s primary goal coming into the campaign was to rank on the front page in St Louis, MO for “St Louis Car Accident Lawyer” (320 per/mo), “St Louis Car Accident Attorney” (170 per/mo), “St Louis Personal Injury Lawyer” (590 per/mo), and “Personal Injury Attorney St Louis (210), but we’re in a huge hole in terms of backlinks/content compared to their competitors already ranking on the front page.

Solution:

Our solution was to complete an in-depth competitive analysis to identify our greatest weak points. We then implemented an organic strategy based around quality SEO content, allocation of high-authority backlinks (optimized according to the competition), and re-tooled the on-page SEO for the corresponding inner pages.

Results

Traffic Value

3,441% Increase Traffic Value Growth

Starting: $648

Now: $22,947

Increase: +$22,299

Traffic Value

Form Submissions & Calls

411% Increase Form Submissions & Calls Growth

Starting: 3/mo

Now: 14/mo

Increase: +11/mo

Form Submissions & Calls

Organic Traffic

435% Increase Organic Traffic Growth

Starting: 133/mo

Now: 712/mo

Increase: +579/mo

Organic Traffic

Ranking Keywords

80% Increase Ranking Keywords Growth

Starting: 1,110/mo

Now: 1,993/mo

Increase: +883/mo

Ranking Keywords
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