E-Commerce SEO Services
SEO (Search Engine Optimization) is the process of getting traffic to your e-commerce website via different search engines such as Google, Bing, and others. SEO’s main focus is to increase website keywords rankings and traffic, and in that way, boost your revenues. The idea behind this is pretty simple. When your website is at the top search results (first page), more people can find your website, contact you, and potentially purchase your product or services.
E-Commerce SEO Process
An Account Manager will contact you and discuss your expectations and the campaign's goals.
Initial SEO Report & Audit
An SEO specialist will prepare an initial SEO Report & Audit. The SEO Report & Audit will include the website performance, the website technical audit, and the SEO strategy (the plan for future action). It will also include the content and the backlink plan.
An Account Manager will contact you again and present our initial strategy to you.
Technical SEO Fixation
An SEO Specialist will fix any website technical issues that are related to SEO.
The Content Manager will contact you and send you the content before publishing it.
The Outreach Manager will build links based on industry relevance and authority.
What Is E-Commerce And How Does It Work?
E-commerce, also known as “electronic commerce” or “online commerce,” means buying and selling goods or services using the internet and transferring money in the same manner. E-commerce has experienced consistent growth, and according to Shopify, e-commerce will reach $6.5 billion in sales by 2023 worldwide. Moreover, 1.8 billion people purchase goods and services daily online.
E-commerce traffic is divided between multiple sources, but according to Semrush research, there are two main traffic sources: direct traffic (43.95%) and search traffic (37.5%). These are followed by referrals (8%), social (3.3%), and paid (1.9%). These figures indicate that more than one-third of e-commerce users come from different search engines, clearly indicating that there are vast opportunities in SEO work.
E-commerce services are divided into three main categories: technical SEO, content management, and backlink building/management. Each of these categories is important in its own right, but they are also strongly interlinked, which means that we believe that all of these aspects need to be employed when we start our work. So, let's discuss each category separately.
E-commerce services are divided into three main categories: technical SEO, content management, and backlink building/management. Each of these categories is important in its own right, but they are also strongly interlinked, which means that we believe that all of these aspects need to be employed when we start our work. So, let's discuss each category separately...
The main goal is to ensure that a search engine, such as Google, is able to crawl your website efficiently. There are, of course, multiple aspects that need to be considered for your website and we will discuss them more as follows.
Schema.org (also known as Schema) is a semantic vocabulary of tags (or microdata) that you can add to your website in order to help search engines read and represent your website in search results. In e-commerce SEO, we have multiple options that we can add to your website, starting from product schema to aggregate ranking schema, etc.
Content is another enormous aspect of e-commerce SEO because it has a great opportunity to drive traffic to your website when it is properly planned. Different from conventional websites, an e-commerce website usually focuses less on building content for their product pages and category pages, but instead, uses it for blog posts that can increase e-commerce website traffic significantly. However, we can't diminish the importance of proper, well-written product or category descriptions.
A properly executed content marketing strategy comes with multiple benefits:
- Increase website rankings and traffic
- Help you in the link building process
- Established your website authority
- Represent your business and brand values
- Connect with your clients
Last but definitely not least, is link building. Link building essentially means that you are getting linked from other websites, which can positively impact your e-commerce website authority, and thereby, increase keyword rankings. This, of course, leads to increased web traffic.
But link building means offsite activities, which is why it is also one of the most complicated and time-consuming ways of improving your e-commerce SEO. Not to mention that every link to your website will not give you the same benefit. Some backlinks can even harm your website. With a proper link-building strategy, however, your website can experience traffic growth. At On The Map Marketing, we have multiple strategies and backlink plans that we offer to our clients.