E-Commerce SEO Services
SEO (Search Engine Optimization) is the process of getting traffic to your e-commerce website via different search engines such as Google, Bing, and others. SEO’s main focus is to increase website keywords rankings and traffic, and in that way, boost your revenues. The idea behind this is pretty simple. When your website is at the top search results (first page), more people can find your website, contact you, and potentially purchase your product or services.
E-Commerce SEO Process
Initial Consultation
An Account Manager will contact you and discuss your expectations and the campaign's goals.
Initial SEO Report & Audit
An SEO specialist will prepare an initial SEO Report & Audit. The SEO Report & Audit will include the website performance, the website technical audit, and the SEO strategy (the plan for future action). It will also include the content and the backlink plan.
Strategy Approval
An Account Manager will contact you again and present our initial strategy to you.
Technical SEO Fixation
An SEO Specialist will fix any website technical issues that are related to SEO.
Content Creation
The Content Manager will contact you and send you the content before publishing it.
Backlink Creation
The Outreach Manager will build links based on industry relevance and authority.
Monthly Report
You will receive monthly reports from Account Managers who will explain the meaning of the data as well as what we have accomplished in the past month.
What Is E-Commerce And How Does It Work?
E-commerce, also known as “electronic commerce” or “online commerce,” means buying and selling goods or services using the internet and transferring money in the same manner. E-commerce has experienced consistent growth, and according to Shopify, e-commerce will reach $6.5 billion in sales by 2023 worldwide. Moreover, 1.8 billion people purchase goods and services daily online.
E-commerce traffic is divided between multiple sources, but according to Semrush research, there are two main traffic sources: direct traffic (43.95%) and search traffic (37.5%). These are followed by referrals (8%), social (3.3%), and paid (1.9%). These figures indicate that more than one-third of e-commerce users come from different search engines, clearly indicating that there are vast opportunities in SEO work.
E-commerce services are divided into three main categories: technical SEO, content management, and backlink building/management. Each of these categories is important in its own right, but they are also strongly interlinked, which means that we believe that all of these aspects need to be employed when we start our work. So, let's discuss each category separately.
E-commerce services are divided into three main categories: technical SEO, content management, and backlink building/management. Each of these categories is important in its own right, but they are also strongly interlinked, which means that we believe that all of these aspects need to be employed when we start our work. So, let's discuss each category separately...
Technical SEO
The main goal is to ensure that a search engine, such as Google, is able to crawl your website efficiently. There are, of course, multiple aspects that need to be considered for your website and we will discuss them more as follows.
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1.
HTTPS protocol
HTTPS (Hypertext transfer protocol secure) is a secure version of HTTP, which is the primary protocol used to send data between a web browser and a website. It is important to use HTTPS versions because is it encrypted. Hence, it will increase the security of data transfer. Another important detail is to make sure that your website has one browsable version. There are multiple ways of how a user can enter the website:
- http://yourcompany.com
- http://www.yourcompany.com
- https://yourcomapny.com
- https://www.company.com
Only one should be browsable and others should redirect the main.
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2.
5xx, 4xx, and 3xx Errors
These are errors that will affect the performance of the website and that need to be fixed and removed as soon as possible. A 5xx status code indicates that the website has a server error, which means that the server isn't working properly. A 4xx error is a client error, which means that the client has a broken page. And a 3xx error, also known as a redirect, indicates that requested resources are redirected and need to look somewhere else.
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3.
Page Speed
Page speed is a self-explanatory measurement. The main focus is on the amount of time that it takes for a website load. Page speed is a significant indicator, and Google has made it a ranking factor.
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4.
Mobile Usability
Google uses mobile usability as a ranking factor. Simply speaking, mobile usability means how user-friendly your website is. In order to emphasize the importance of mobile versions, Google, which is as many of you know, is the most popular search engine, uses mobile-first indexing, which means Google primarily uses the mobile version of the website for indexing and ranking.
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5.
Image Optimization
Image optimization might not be a direct ranking factor for Google, but it vastly improves user experience and other aspects that come with it, such as faster page load speed, additional ranking opportunities, and so on.
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6.
H1, Title Tag and Meta Description Optimization
H1, title tag, and meta description optimization are basic SEO activities. Each one works for its own purpose, and the main goal is to:
- Indicate the main keywords
- Attract potential customers (CTA)
- Indicate page intent for search engine and potential customers.
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7.
Site Map (XML & HTML)
Simply speaking, the site map is a file that is added to your e-commerce website where you list all the individual pages for your website. It works for search engines to index and understand your website structure and architecture.
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8.
Schema Markup
Schema.org (also known as Schema) is a semantic vocabulary of tags (or microdata) that you can add to your website in order to help search engines read and represent your website in search results. In e-commerce SEO, we have multiple options that we can add to your website, starting from product schema to aggregate ranking schema, etc.
Content Marketing
Content is another enormous aspect of e-commerce SEO because it has a great opportunity to drive traffic to your website when it is properly planned. Different from conventional websites, an e-commerce website usually focuses less on building content for their product pages and category pages, but instead, uses it for blog posts that can increase e-commerce website traffic significantly. However, we can't diminish the importance of proper, well-written product or category descriptions.
A properly executed content marketing strategy comes with multiple benefits:
- Increase website rankings and traffic
- Help you in the link building process
- Established your website authority
- Represent your business and brand values
- Connect with your clients
Link Building
Last but definitely not least, is link building. Link building essentially means that you are getting linked from other websites, which can positively impact your e-commerce website authority, and thereby, increase keyword rankings. This, of course, leads to increased web traffic.
But link building means offsite activities, which is why it is also one of the most complicated and time-consuming ways of improving your e-commerce SEO. Not to mention that every link to your website will not give you the same benefit. Some backlinks can even harm your website. With a proper link-building strategy, however, your website can experience traffic growth. At On The Map Marketing, we have multiple strategies and backlink plans that we offer to our clients.
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