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    When speaking about an enterprise, the first thing that comes to mind for most business-savvy individuals is an entity that belongs to either the Fortune 1000 or Global 2000. It means that it is a huge corporation. 

    But when talking about enterprise SEO, it is not about the company’s site that the website represents. Instead, it is more about the number of webpages included in the site. So if your website has at least 1,000 webpages or more, it could be considered an enterprise website. 

    There is no clear and specific definition of what an enterprise website is. While others believe that it is about the number of webpages that complete the site, other people think that the enterprise sites are based on its size that handles all its internal affairs. 

    The primary reasoning behind this thought is that if a business keeps a large team to run and maintain the site and invest in enterprise SEO services, then the website could be a major source of sales and income for the company. 

    But no matter what definition you believe in, all enterprise sites have similar common functions. It includes:

    • The resounding impact brought by the website on reputation and profitability.
    • The degree of project management and teamwork needed to keep the site up and running. 
    • The amount of automation required to perform tasks over thousands and possibly millions of webpages. 

    How to Come Up with Enterprise SEO Strategy

    Since Google keeps on rolling out updates and optimizing its search results page based on the current user intent, you need to learn all the strategies that Google implements and determine the different growth opportunities that you can use for your advantage. 

    The latest search engine optimization trends will dictate the SEO strategies and types of enterprise SEO tools you will need. It includes the inclusion of team improvements and additional help from a credible enterprise SEO agency to boost your site’s efficiency. 

    Here are several recommended enterprise SEO strategies that your company can use on your website, including the need for the best enterprise SEO plan to help set you apart from smaller business organizations. 

    SEO Website Analysis (KPIs)

    Every time you chose to add a new page to your enterprise website, it is recommended to include SEO website analysis to determine the current state of your site’s technical SEO foundation. 

    There are several ways on how to report the success of your enterprise website’s technical SEO. If you report about an increase in revenue, you must estimate a total of .5 or full position growth for the site’s domain, which results in the surge in the Click Through Rate (CTR). It will lead to a significant and noticeable boost in the revenue coming from the additional online traffic. 

    Keyword Research

    Like any other SEO, you need to ensure that you prioritize planning the keywords used in your enterprise website. You must focus on looking for high- and medium-tail keywords that can create effective categories and subcategories. It should also work when mixed with other keywords that can create long-tail queries. 

    You must also spend time doing in-depth keyword research to bring out your audience’s pain points and the kinds of solutions that they hope to see every time they go online for a query. 

    Whenever users start their customer journey, they usually have no particular brands in mind. They would only do some research first before they make any decisions to purchase a product. 

    The consumers typically have plenty of questions and search for the answers by using generic queries. During this time, they are highly interested in anything that they see in search engines. It is the reason why proper keyword research must take place. 

    For keyword optimization, you must focus on any low-hanging fruit that comes with gap reports that can help them improve the site’s online rankings. 

    Several possible points for improvements that you may want to include in your keyword research are: 

    • High ranking keywords that boost the search volume on pages that do not monetize well.
    • Pages are considered to have high impressions, and the position lands on the second page of the search engine. 

    On-site Optimizations 

    On-site SEO, also referred to by the experts as on-page SEO, is used to optimize its web pages. It is different from off-site SEO, wherein the efforts are done to optimize the site using external links anywhere else on the Internet. This practice is especially useful in enterprise SEO management since it aims to make the website rank higher on the search engines’ first page and generate more relevant traffic. 

    Aside from allowing search engines to recognize the page content, using proper on-site SEO methods also helps users clearly understand the page’s content as fast as possible. It would also let them know immediately if the content can address their query. 

    Effective on-site SEO can allow search engines to understand the page based on what the users would see. As a result, the search engines can figure out what users would deem as high-quality content about a specific keyword that they typed in the search engine.  

    Niche-Specific Link Building

    The most effective enterprise SEO link building strategies often begin as niche-specific. 

    You must always build your initial strategy around specific categories, product line, or other essential niche offerings. Then you can consider beginning to expand to different categories once you find out what works. 

    One of the best principles you can use in a niche-specific link building is having a one-page plan. If you cannot fit all the elements of your link building campaign on one page, it means that it does not have enough focus. 

    A niche-centered topic with a solid connection between the site and the product will make link building easier. 

    For example, the content talks about light fixtures and other objects that the audience can create using pipes. It can be linked to an enterprise website that usually posts topics about DIY home improvement tutorials. This practice allows the original post to create a link to the enterprise site, but it also let him/her have an exposure on the enterprise website’s blog for the full tutorial. 

    As a result, the collaboration between the two links will help boost their websites. 

    Customized Content

    After finding keywords that rank, you need to boost the website’s current content to meet the users’ demands and make it relevant for their queries. It is essential, especially if some of the online pages have very little content. It is also useful for pages with no pages posted. 

    Customized content is very crucial in enterprise SEO because high-quality content encourages the target audience to visit your site in the first place. It can help your business develop stronger online authority, generate public interest for your brand, and offer valuable information to your target audience. 

    Also, recent research revealed that 90% of customers would most likely engage with brands that have custom content. Original content can also attract more audiences, which could eventually help you build a community. If you determine how to use content to understand your audience’s needs and demands better, you will find it easier to develop content to capture the audience’s interests.  

    Custom Reporting

    No matter how big your enterprise website is, it is always important to create SEO reports that will prove your efforts to put your website in high search engine rankings and present it to your company’s stakeholders. 

    While it can be a struggle to make custom SEO reports, you can use enterprise SEO platforms to help you determine your site’s SEO performance. 

    Using tools to generate data, you will be able to come up with detailed reports about your enterprise website’s status. It will let you convince the company’s top executives and stakeholders to prioritize SEO on a professional level. 

    Some of the customized dashboards for enterprise SEO reporting include an Executive Summary that contains important data about what you worked on in the website, the outcome of your efforts, the positive and negative feedback about the website, and your plans for the near future. 

    It is also required to establish the KPIs before setting up a dashboard for measuring the site’s success. Some of the most utilized KPIs include: 

    • Goal Conversions
    • E-commerce Revenue
    • Organic Visitors
    • Phone Calls

    Bonus: Advanced Enterprise SEO Techniques to Try

    If you want your enterprise website to stand out against all its competitors, you need to try out these strategies that can provide a strong competitive edge. 

    Develop A Progressive Web App 

    The progressive web app (PWA) may look like a regular mobile app. But in reality, these two are not the same. 

    Technically, the PWA is a desktop and mobile program that offers the same experience as a mobile app. It is often convenient and user-friendly. It can also allow users to bookmark or save a PWA to their chosen device’s home screen.

    If you build a progressive web app, the users will reach your site faster since it is already on their home screen. It can also allow them to work faster, even if their Internet conditions are acting up. It can also help boost the site’s engagement and boost the conversion. 

    Correct Broken Links and Fix Other Problems 

    Even large enterprise websites also suffer from 404 errors, otherwise known as broken links. They may also contain redirect chains from time to time. 

    These errors can harm your SEO if left untreated. The 404 can be a turn off for your users and make them want to avoid reading your other content. Meanwhile, the redirected page can prompt the web crawlers to detect a spammy, black hat SEO, causing penalties to your website. 

    To fix these problems, you need to instruct your SEO team to check for issues regularly. You may also use tools that can detect broken links and spammy sites for free.  

    More Facts About Enterprise SEO

    If you want to understand and know more about running an enterprise SEO, here are several questions that need detailed answers. 

    • How Long Can an Enterprise SEO Take to Have an Effect?Like most SEO techniques, enterprise SEO needs some time before seeing its results. The average period wherein the results of your efforts can be noticed is between three to six months. Some SEO agencies promise to provide instant results, but you need to be wary about these offers since they might be using black hat SEO tactics. 
    • How Is Enterprise SEO Different from Regular SEO Methods?The main difference between the strategies used in Enterprise SEO and Keyword SEO is keyword targeting. The enterprise-level tactic normally focuses on highly competitive keywords, while the usual SEO techniques will concentrate on long-tail keywords that have less competition. 
    • Why Enterprise SEO Matters? While enterprise websites also encounter problems that seem easy to fix, these large-scale websites’ complexity and sophistication can make ordinary issues more complicated to fix. 
    • Every change that you make feels like going back to the start – For example, you plan to come up with new pages to take over the legacy content. But you cannot change it right away since you need to consider how the revision will affect the current inbound links and domain authority acquired by the pages. Also, internal collaboration is critical in enterprise SEO. The team must work with the big bosses since the site represents your company. It means that they must always be in the loop about any possible changes and content plans for the future. They must also understand all the ramifications of anyone’s actions in the SEO team since it will also affect the company’s online reputation. 

    Developing an enterprise SEO plan is not like creating a regular SEO strategy. It requires the most appropriate keyword selection, full concentration on technical SEO, and proper content marketing planning. It must also use all the right tools and processes to evaluate the site better and quickly finish all the tasks. Once these factors are in place and running, you can have an assurance that your enterprise SEO will serve its purpose for your company website. 

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