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Google Guarantee – Everything You Need to Know for Your Business

What do you think a badge assuring the quality of your work from one of the largest, most recognizable companies in the world would do for your business? Now, with Google Guarantee, qualifying companies can have their business names posted right at the top of Google search results — even above Pay-Per-Click ads. Companies endorsed by Google Guarantee will own the top section of Google search engine results with their name, location, a photo, ratings, a call button that connects to their business, and the enviable green checkmark that allows potential customers to know that Google guarantees the quality of their work.

Google Puts Their Money Where Their Mouth Is

Google Guarantee is not just an endorsement. Google will back your business for up to $2,000 for claims against your work. If a customer comes to your business via Google, and they aren’t satisfied with your work, they can submit a claim with Google for up to $2,000. Google will notify you of the claim so that you have the opportunity to resolve the issue with your customer. If you’re unable to come to a resolution and Google finds the claim valid, they will pay the amount of the claim up to the $2,000 limit.

How the New Google Local Service Ads Works

  • Be Found at the TOP of Google
  • Build Trust by earning the Google Guaranteed Badge
  • You only pay for real qualified phone leads NOT fake clicks
  • When a potential client searches for your service in your geographic market, your business appears at the top of their browser with:
    • The name of your business
    • A photo
    • A “Google Guaranteed” badge
    • Your hours of operation
    • And a call button so the potential client can phone your business
Google Guaranteed Results

Industries We Can Work With

Currently, Google Guarantee is only available for businesses operating in these industries. We will update our list as Google expands this opportunity to other industries.

An appliance repair professional is a service provider that works on the maintenance, repair, and installation of appliances, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

A locksmith is a service professional that works with locks, keys, and security systems among other services. 

Note: The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office).

For this reason, locksmiths undergo an additional level of guarantee, including service professional background checks, and Google’s Advanced Verification guarantee process.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

An auto glass professional is a service provider that repairs cracked car windows, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

A car repair professional is a service provider that works on the maintenance and repair of car engines and auto bodies, among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

An electrician is a service professional that works on the installation, maintenance, and repair of electrical systems, among other services.

Note: The electrician category is considered an urgent category because consumers will often call an electrician for time-sensitive, urgent need (exposed wiring, critical electronic failure, etc.). 

For this reason, electricians undergo an additional level of guarantee, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

Moving professionals pack, move, store, and unpack belongings among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services. 

Note: The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage).

For this reason, plumbing professionals undergo an additional level of guarantee, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

Pest control professionals inspect and remove various types of pests including bugs, rodents, and wildlife among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

An event planner organizes and coordinates events, such as weddings and parties, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

Roofing professionals install, repair, and maintain the shingles, gutters, and venting on your roof, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

A financial planner helps organize and optimize finances and plan for retirement and other financial goals.

  • Background check requirements:
    • Business check
    • Owner check
    • Professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • License checks for each financial planner in the firm

Pet grooming professionals clean and groom pets among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

How much does it cost?

  • With Local Service, you set your budget.
  • You’re only charged when the call lasts for more than 30 seconds.
  • You can set a weekly budget that caps the leads you receive.
  • While your daily leads may vary, you will never exceed the weekly budget.
  • You also have the ability to dispute invalid leads and to receive a refund for those calls
Google Guaranteed Right

How do I qualify my business for Local Service Ads?

Currently, Local Service is available to service companies. In order to earn the badge, your business has to pass business-level and business-owner background checks.

Your business must have a Google business star rating of at least 3.0. Professionals in the business must pass a license check and in some categories, the professionals must also pass a background check.

How do I qualify my business for Local Service Ads?

Google Guaranteed Check

As Google begins to implement this system, PPC and organic search ads are going to be pushed down the SERP. Based on the previews we’ve seen, the new Local Service format could take up as much as a quarter of the top of the page. While it’s too early to discern the impact that this new platform will have on the effectiveness of PPC and SEO, we believe the upside of being an early adapter of Local Service Ads has enormous potential.

To find out more about Local Service Ads and what you need to do to earn your badge, contact the global internet marketing experts at On The Map today!