Page Views How much does it cost to build a website for a small business?

How much does it cost to build a website for your small business? Find out with our step-by-step guide.

Small Business

Website Costs for Small Businesses

So, you started your own business, and through hard work and determination, you’ve finally built your small business up to the point where it is now turning a profit. Despite all of the things you have accomplished thus far, you know that your company needs a website, because you know that 46% of businesses nationwide don’t have a website for their company, which ultimately means that an online presence could be just what your business needs to expand. So, like many small business owners, you open a website pricing calculator and try to answer the question “how much does it cost to build a website for a small business?”

The costs associated with building a website are always dependent on the complexity of the website you want to build and the features that your website needs to have in order to effectively reach potential customers. Keep in mind, just because a website is complex or offers a host of different features, that doesn’t mean it is effective. The most successful and most effective websites are designed to serve the needs of the user, which is why both basic and complex websites can be used to drive customers to a business when they are built with the needs of the business’ potential customers in mind.

As such, the first thing you need to do is determine what the purpose of your website is. This information will allow you to choose how large your website needs to be and the amount of features your website should have. As a general matter, websites can be divided into three categories: general, enhanced, and custom.

Choosing the Best Website Type for Your Small Business

General WebsiteClick to zoom

General Website

Recommended for ...

Contractors, plumbers, construction companies, and other small businesses that need a website that allows customers to learn about their services, submit a sales inquiry.

Costs

$2,500-$5,000

What it Includes

Perks of This Type

  • Smallest learning curve when creating this type of website
Enhanced WebsiteClick to zoom

Enhanced Website

Recommended for ...

If you want visitors to spend more time on your website overall, read through unique content, and share info from your website with other users.

Costs

$5,000-$7,000

What it Includes

  • General website features
  • 25 pages of professionally written content
  • Custom logo
  • Image portfolio or product catalog
  • Google schema plugin, allowing your website to perform better in search engine rankings
  • Social media feed

Perks of This Type

  • Increased likelihood of ranking oh major search engines like Google, Yahoo, and Bing
  • Increases your company’s overall exposure when a user does things such as comment on a video or post about your website on social media
  • More content gives your customers the information needed to choose all of the services they want to hire your company to perform
Custom WebsiteClick to zoom

Custom Website

Recommended for ...

If you want your business to become an authoritative source of information for customers, other website owners, and other professionals within your industry.

Costs

Can vary widely

These sites are built from the ground up by a hired web designer who writes the code for the website and creates the website's structure from scratch.

What it Includes

  • Icons with special effects
  • Video backgrounds
  • Custom designs

Perks of This Type

  • Tailor your company’s website to the exact needs of the user
  • User spends more time on the website, engaging and exploring
  • Dominate the online segment of your industry and experience an unprecedented amount of business growth from online customers
  • Offers a higher ROI in the long-run

General Website Costs for Small Businesses

General websites are perfect for contractors, plumbers, construction companies, and other small businesses that require a website that allows customers to obtain information about the services you offer, submit a sales inquiry, and entice the user to contact your business. General websites typically cost anywhere between $2,500 and $5,000, depending on the amount of and the complexity of the content you need to effectively communicate your business’ message. This type of website generally includes all of the following:

General Website
  • Professionally designed website structure
  • 10 pages of professionally written content
  • Basic contact form
  • Website hosting
  • Domain registration
  • Secure website certificate (HTTPS)

It is important to understand that every feature on a website should be designed to serve potential customers, help your website rank well on search engines, and allow website users to contact your business.

So, when a web designer says that they specialize in contractor web design or web design techniques for some other specific industry, the designer is indicating that they build websites to specifically target that class of customers while incorporating features that exploit the three fundamental design characteristics each feature on a website should have. As such, any general website you purchase should be built by a web designer that serves small businesses in your industry to ensure that your website is both affordable and effective.

scifreslaw

Would you like to have a website like Attorney Thomas E. Scifres?

Learn more about this and more of our projects!

Enhanced Website Costs for Small Businesses

Enhanced websites take the features included in a general website a step further and can typically cost $5,000-$7,000. This class of websites not only offer an extensive amount of content, but also, features that allow your website’s visitors to interact and engage with your website. When a user interacts with your website, it increases the likelihood that your company’s website will rank well with major search engines like Google, Yahoo, and Bing, and it increases your company’s overall exposure when a user does things such as comment on a video or post about your website on social media. Typically, an enhanced website will include:

General Website
  • General website features
  • 25 pages of professionally written content
  • Custom logo
  • Image portfolio or product catalog
  • Google schema plugin, allowing your website to perform better in search engine rankings
  • Social media feed

Every feature listed above once again serves to obtain information about the services you offer, submit a sales inquiry, and entice the user to contact your business, but these features also encourage website visitors to spend more time on your website overall, analyze the myriad of information being given to them, and share any information they find interesting with other users.

Moreover, giving the user access to an extensive amount of information about the services you offer can allow you to increase the value of each customer’s purchase. If you own a home remodeling business, a customer might have originally been interested in having some tile installed, but after viewing the work you have performed in the past installing countertops, the customer decides to hire you for both services. In other words, more content gives your customers the information needed to choose all of the services they want to hire your company to perform.

giron roofing

Would you like to have a website like Giron Roofing?

Learn more about this and more of our projects!

Custom Website Costs for Small Businesses

When you view a website that has been custom made for a company, you naturally spend more time on it due to the website’s overall presentation. Icons with special effects, video backgrounds, and custom designs are created, so a user almost subconsciously spends more time engaging and exploring a website. Why? Because custom websites are built to be malleable, and they are often used to transform a website into something beyond a tool for selling a product.

Custom websites allow a business to become an authoritative source of information for customers, other website owners, and other professionals within your industry. Moreover, by owning a website that is utilized for a dual purpose, it allows you to dominate the online segment of your industry and experience an unprecedented amount of business growth from online customers.

Custom Website

Yes, a custom website will, in most instances, contain all of the features discussed previously and more, but the real value a custom website offers is having the ability to tailor your company’s website to the exact needs of the user.

The reason why custom websites can cost more overall than a general or enhanced websites is, custom websites are built from the ground up by a web designer who writes the code for the website, creates the website’s structure from scratch, and inputs custom features that can only be implemented by someone with a background in computer coding.

Typically, web designers charge $125 per hour for custom programming and the overall price of a custom website will depend on how extensive your website needs to be. You can expect to have a higher upfront cost with custom websites, but they also typically offer a higher ROI in the long-run.

sobevillas

Would you like to have a website like Sobevillas?

Learn more about this and more of our projects!

How to Calculate a Website’s ROI
and Payback Period

As a small business owner, you should always calculate the estimated return on your investment, and the amount of time it will take for your company to recoup the upfront costs associated with any business venture, which is also known as the payback period. A website is no exception to this rule, regardless of what type of website you decide to have built.

Generally, the average payback period for a website should be between six months and two years after the website is built, depending on the total upfront cost of building the website in the beginning, but well designed websites can actually start yielding a return in a year and a half. The best way to calculate your payback period is by determining, on average, how much profit each successful sale generates for your small business.

This information can then be used when calculating your payback period. For example, if a website costs $5,000 and each customer purchase generates $500 in profit on average, your website needs to be responsible for successfully attracting 10 customers, who make a purchase, for you to recoup the upfront costs associated with building the website. After attracting 20 customers who make a purchase, your website has generated a 100% return on investment.

Moreover, you will also want to project how many customers you believe your website should attract each month and develop a system to determine how your customers are learning about your business. As you calculate the overall cost of your website, the payback period, and an estimated ROI, it is pretty clear that a website is probably one of the easiest investments you will ever make.

Small Business Website Checklist

Before you jump into creating your small business website, make
sure you have answers to the following questions.

Website Purpose
Purpose

What’s your website’s purpose?

  • To explain what your services are?
  • To sell products or services (e-commerce)?
  • To showcase content you’ve created or curated?
Website Budget

What’s your budget?

Be prepared to pay these mandatory costs up front:

  • Hosting your website
  • Domain name
  • Secure socket layer (SSL) certificate
  • Content management system (CMS)

Save room in your budget if you want:

  • Custom/premium design
  • Functionality features
  • Professional search engine optimization assistance
  • Professional copywriting/content marketing assistance
Website Type

How simple or complex of a website do you actually need?

Both basic and complex websites can drive customers to a business.

Just because a website is complex or offers a host of different features, that doesn’t mean it’s effective.

Every component of your website should serve some type of value to your users, such as:

  • Serving potential customers
  • Helping your website rank well on search engines
  • Allowing website users to contact your business

Frequently Asked Questions About Small Business Web Design

While many of the answers to these questions can be found elsewhere in this article, we wanted to make a comprehensive list of the most frequently asked web design questions — and answers — for our clients.

  • What is the average cost of website design for small businesses?

    As we mentioned in a previous section, a professional website for a small business can vary greatly. Depending on the customizations you want on your site and the overall size of the website, those costs can increase. The following list is a range of costs that a small business can expect to encounter when purchasing a website:

    • The range that a small business should be willing to spend for a website largely depends on what they want. Fully-functioning template WordPress sites can be purchased for around $500. Custom sites don’t really have an upper limit, but most businesses can find what they’re seeking for $2,500 to $5000, with $10,000 being an upper limit for a heavily customized site. Large businesses may spend much more depending on the needs of the company.
    • The range that a small business should be willing to spend for a website largely depends on what they want. Fully-functioning template WordPress sites can be purchased for around $500. Custom sites don’t really have an upper limit, but most businesses can find what they’re seeking for $2,500 to $5000, with $10,000 being an upper limit for a heavily customized site. Large businesses may spend much more depending on the needs of the company.
    • The cost of an unregistered domain can be as little as a dollar per year. If you want to purchase an existing domain, you will have to meet the owner’s price. In either case, you can expect to pay $200-$300 per year for domain registration and hosting.
    • Once your website is up and running, you may expect to pay additional fees for maintenance, upgrades and modifications. Web design companies usually charge by the hour for this type of work. Rates range from $100-$200 per hour.
    • If you require an e-commerce site, like Shopify, you can expect to pay more for it because of the enhanced functionality. E-commerce sites tend to start in the $3,000 to $4,000 range and increase in cost with customizations.
  • When it comes to creating a website you really have two options: hire someone to build it or build it yourself. If you’re a tech-savvy person you may be tempted to just build and design your own site to save money, but there are some drawbacks. Here are the pros and cons of hiring a web development team:

    Pros

    • Designers are familiar with what works and what doesn’t from a marketing and user experience standpoint. They’re also familiar with features that will benefit you with search engines.
    • You have ongoing support from an experienced team.
    • Many custom sites come with professionally written content
    • A custom site has an individualized look and feel to it. 
    • A web development team can advise you to upgrades that can be beneficial to your site.

    Cons

    • You can find very inexpensive WordPress templates. While limited, these templates are generally less expensive than what you would find at an agency. You do, however, run the risk of paying for the template and then scrapping it when you decide that you really needed a web development team in the first place.
  • Many marketing firms recognize the financial burden that the cost of purchasing a new website or upgrading an existing one can place on a small business. Most web design firms will offer several financing packages to their potential clients. In addition, sometimes they offer clients discounts when they bundle their site purchases with other services, like SEO or PPC.

  • In addition to a website that has custom look and feel, the structure itself should be professionally designed with navigation and the user experience in mind. Some businesses will also offer custom SEO content written specifically for your business. Your website should also include a basic contact form so that visitors can let them know that they’re interested in your product or service. You can usually opt for more features and upgraded plans.

Team

On The Map – Your Small Business Web Designers

At On The Map Marketing, we recognize that as a small business owner, it’s essential that you receive significant value for your investment. Our award-winning web designers have the success of your business in mind and our team will come up with a pricing plan that works with your budget. We offer financing and bundled packages that are beneficial to small businesses that are looking to purchase a new website or to upgrade an existing one.

Our web designer can develop a distinctive, one-of-a-kind website that will enhance the user experience of your visitors. You will receive ten pages of custom SEO content about your business, written by our acclaimed content writing staff. Your site will have a conspicuous contact form so visitors can easily get in touch with you when they want to buy your service. In addition, you will receive your first year of hosting for free along with an SSL certification for your site. All of our websites are optimized for SEO using Google best practices.

On the Map Marketing is the premier website design company for small business owners. Our team specializes in web design for attorneys, contractors, HVAC companies, retail stores, and more. If you are a small business owner looking to build a new website or redesign an existing website, give the small business web design specialists at OTM a call today to find out how our team can help you!

Related Posts

Quote

Get a FREE design quote now!

Click Request a Quote and one of our team members will connect with you to explain your website cost.