Searching for yourself on Google or any other search engine is a daunting prospect that most people will understandably try to avoid. Most people have the luxury of avoiding having to do so, but for those with a reputation to uphold, it can be a necessity. Those people are usually the ones with businesses that need to have a great reputation to attract and retain customers. But a negative review or two can put all of their efforts to waste. Fortunately, there are ways to prevent a good, hard-earned reputation from getting tarnished and ways to restore a reputation that has been damaged by pushing down the negative search results to the uncharted depths of the search engines.
At On The Map Marketing, we are masters of reputation management and can help keep the shine on the reputation of any company. So if you need help managing your reputation, then we are the ones to call, but there are some actions that you can take to bolster your reputation and make it harder for others to take you down. And those actions involve taking them down. But not in a violent way. We mean taking them down to the lower regions of the search rankings by making smart decisions that can keep your rep as strong as possible.
Manage Your Public Profile
By taking control of your public profile, you can greatly influence what people first encounter when they search for your name online. There are dozens of popular social media platforms where you can create a profile and post content for all to see. Make sure that all of those profiles are available for public viewing and make sure to only post content that can’t be weaponized against you later on. Platforms like Twitter, Facebook, Quora, Pinterest, Linkedin, and Reddit are highly ranked places where you can create a public profile that will likely show up first when people search for your name.
Express Yourself Online
A bunch of social media posts are not the only way to get yourself noticed online; you can post replies in public forums under your real name as well. Remember that you want as many positive associations with your name as possible since that drives down all the negative ones. So getting your name out there as much as possible helps, and replying to posts in places like news articles can only help you. However, you don’t have to reply to every possible article you can find, since it is unlikely that you have the time or willpower to do so. Instead, stick to articles that have relevance to you or your business.
Interlink Your Profiles
Link building is one of the methods we use on websites to increase their authority and you can use similar techniques to build up your reputation. You can do this by linking your various profiles to each other. For example, if you reply to something on Reddit, you can link to something you wrote on Quora; you can link your Twitter post to a Linkedin post, and so on.
You can also link multiple sites to one profile, all of which can help those profiles rise in the rankings. You can boost those rankings even further by replying to other people and including links to those other profiles in your replies. That will increase the likelihood that others will link to your profiles as well, which can help increase your rankings.
Reclaim Any Negative Keyword Associations
In many cases when there are negative results involving your name, there are likely to be certain keywords associated with them. You can find those keywords and create a positive association with them by creating posts or articles that include those keywords. That makes it more likely that when those keywords come up in someone’s search, your posts are likely to show up before the negative ones. That helps to raise your profile and push down the negative results associated with those keywords.
Take Control of Your Reputation
All of these are fairly simple ways in which you can create and manage a positive online reputation. They don’t take too much effort and they don’t cost anything so you don’t have anything to lose by trying them. But sometimes even your best efforts are not enough to turn back the tide of negativity associated with your name. Should that happen, you can contact us at On The Map Marketing and we will make sure that your reputation is restored and that any and all associations with your name are positive ones.