Dentist SEO – The Ultimate Guide to Search Engine Optimization for your Dental Practice

What SEO can do for your dental practice

What to Consider with Dental SEO

The dental field is a competitive one, where clients rely on the internet to determine where to go for their services. When searching online for the right practice they need, a client will immediately be taken to a search engine result page (SERP). The practices a client sees on the first page SERP are generally the ones that generate the most interest and traffic. So how do you make it to the top of the first SERP page?

Search Engine Optimization (SEO) is the process of improving your dental websites organic search engine rankings. A high ranking website is more likely to bring in web traffic and convert visitors into clients. The SEO process is long and involved, but in the end results in greater visibility online. SEO is best done as a long term strategy due to its dynamic nature and ability to generate more leads, customers and growth.

SEO for Dentists

Marketing Factors Important to Dentist SEO

SEO is an involved process that requires planning and coordination to effectively complete. Several different components are able to increase a website’s SEO to the fullest.

Website Optimizations

A dental practice’s website must incorporate basic necessities in order to properly work with search engines. A search engine requires: headers, content, URL, images, title tags, and meta attributions. Without these aspects it becomes more difficult for search engines to properly index a website. A website that is not indexed correctly becomes more difficult to find and will receive lower traffic.


Clients for your dental practice will visit you website with a specific purpose in mind. Many will appreciate an easier time accomplishing what they set out to do. When a website is messy, with muddled menus and poor links, it becomes a chore to navigate through.

Patience is a resource that can quickly dry up if the navigability of a website is not up to client standards. From a websites the first impression, to the time spent on a page, navigability makes a difference.


Search engines often account for useful content when ranking for SERPs. Updated content for your dental website is a simple, effective way to stay relevant to search engines and clients alike. Articles on the latest oral hygiene practices or sales are able to draw in traffic. A practice can use new content to show search engines that your website has quality updates.


When ranking a website, search engines use are able to hop from one website to another using backlinks. A backlink is a specific type of link that guides search engines back to your practices website. The more a search engine comes back to a website the more priority that website receives. SEO allows for you to take full advantage of a links ability to improve website visibility and navigability.

SEO as a whole focuses on ensuring that your website is up to modern online standards. A website brings in more business when made visible and available to clients. SEO develops a website’s accessibility, visibility, and usability for all users.

A practice will want to bring traffic in via higher search engine rankings. But the website must be ready to actively convert traffic into clients in order to effectively increase business. Conversion rates benefit from an analysis of your website, illuminating entirely new routes to take and employ.

Analyzing Your Dentistry Website     

Dead Ends or 400 Errors

Otherwise known as Orphan pages, these pages have outgoing links. Search engines are unable to find these pages, and clients will be unable to leave without abandoning the website. With such properties these pages are effectively dead weight to a website. Dead end pages provide no search volume and add little to the website as a whole.


By properly linking all of a websites pages then you can avoid having any dead ends websites. Different links have separate purposes. But they all add to the unity and cohesion of a website.


Your dental website’s online presence may be gauged based on the number of backlinks it possesses. Positive presence is also affected by the quality of the linking websites. The more authoritative the websites linking back to yours the better. Client and search engine trust correlates directly with the websites that tie back to yours.

Internal links  

A website’s navigability is hindered or helped with proper internal linking. Clients and search engines are able to more easily make their way through a website that has optimized its internal links. If internal links are not secured or nonexistent then this could lead to dead end pages.

External Links  

Links that lead outside a website add credibility when leading to official, authoritative sources. Search engines check external links and trace them back to their source. Your website will benefit from being an active, useful hub for information on the dental filed.  The website may additionally provide information on your practices services.  

Word Count  

Search engines thoroughly check a website for all factors, which include the number of words a website contains as well. A website with more words is logically evaluated by search engines as offering more information. The more informative a website appears, the higher a rank it achieves. SEO pushes for both quality and quantity by adding both comprehensive, and useful, content.

Analysis of a website ensures an unbiased, clinical view of how to use SEO in order to improve traffic and SERP rankings. A website it can be both comfortable and interesting to potential clients and search engines. SEO will also increase online standing by creating links to trusted, authoritative sources. The process is involved and can be tracked easily in order to ensure that you understand the quality of the service.

Dental Practitioners and Internet MArketing Analysis

Your SEO strategy can be tracked by using Key performance indicators (KPIs) to help accurately gauge a campaigns progress. KPIs work by analyzing a websites structure and your link profile. As KPIs analyze you will be able to chart out how well your website is able to rank on search engines and how visible it is online. There are several available methods to tracking an SEO campaigns progress.

Identifying Your Strategy

Creating and understanding what your strategy will be is one of the most important aspects of an SEO campaign. Effective strategies are the result of time, effort, research and honing in on problem areas. A website that is published without forethought or any purpose loses momentum quickly, costing time and money.

Use Your Tools

There are several tools available for an SEO to utilize in a campaign. Tools such as:

  • Google Analytics
  • Keyword Planner
  • SEMrush

The available tools are able to track website traffic and assess the effectiveness of several areas.

Conduct a Link Analysis

Link problems could result in changing the effectiveness of a website. Links to trusted, authoritative, well informed websites are key to creating a solid online presence. Any dental practices can benefit from ties to official dentistry sources to build credibility and trust.

On-Site vs Off-Site SEO

In order to bring practice’s website up to speed SEO improves aspects of it both on and off the site itself. On-site SEO involves making sure that the physical website itself is able to provide a positive experience to potential clients. Off-site SEO has more to do with a websites place on the greater online community, including backlinks and social media presence. Together, the two aspects are able to provide the best possible SEO results.

Dentist Practices On Site SEO

On-site SEO works to ensure that incoming potential clients remain interested. A website needs to be clean, efficient, and capable of delivering information or services with little hassle. Additional content helps increase the number of a practices client base. Search engines rely on a websites on-site SEO in order to gauge its value and rank it effectively.

Keyword Selection

Search engines are able to track trending words.  Doing so allows them to find which keywords are in use by potential clients and competitors alike. The top trending keywords are able to benefit your own website in order to attract those using search engines to search out specific needs.

Certain tools like Google Keyword Planner or Keywords everywhere are able to track number of hits for a keyword per month. The tools track the questions or phrases surrounding keywords too, considering that 50% of search queries are four words or longer.

Website Structure Optimization

A websites structure is crucial to making sure that website visitors are able to more easily access the information they are looking for. If a website is cluttered or unnavigable then clients are going to lose time and patience trying to sort through it. Content on a website must be optimized in order to remain efficient and capable of providing a positive experience to visitors.


Headings are used by both visitors and search engines alike. Visitors are able to navigate through a website with ease with effective headers guiding them to the pages they are searching for. Headers for a website also leave an impression on visitors and can affect conversion rates. Search engines take headers into account when organizing a website into its ranking systems.

Title Tags  

When your website pops up on a SERP the blue hyperlinks leading to your website is called a title tag. A title tag briefly explains where the link goes and how it is relevant to a potential client’s dental needs. By using trending keywords in a title tag the SERP will rank it higher and benefit from the heightened click through rates ranking websites receive.


Below the title tags on a SERP is a brief description or summary of the linked webpage, this is called a meta-description. Short meta-descriptions rank higher and conciseness leads to more attractive links. A middle ground between relevant, short, and descriptive makes for the best descriptions. If done poorly then a meta-description will decrease interest rather than draw in potential clients.

Custom Content  

When traffic flows through a website custom content acts as an interesting, useful, reason to stay. Dentistry is a practice full of opportunity for custom content. The field has several factual and historical fields to attract interested visitors. SEO is improved by having relevant, digestible content and search engines take the content into account when ranking.

Google Analytics

The Google Analytics tool is one of the more useful SEO tools available. The program is able to track different KPIs in order to provide the information needed for SEO improvement. Trackable data includes:

  • Click-through Rates
  • Keyword Rankings
  • Website Traffic

Google Search Console and Your Sitemap  

Google will be able to more easily understand a website’s content once the sitemap is added to Google Search Console. A sitemap may be submitted to multiple search engines in order to have the website ranked. When a sitemap is logged they rise in search engine priority and ranking.

On-Site Security  

Website security is an important aspect to maintaining ranking and client trust. A single security breach could affect a practices reputation and the trust clients are willing to place in it. Security is extremely important to dentist websites if your practice stores client information for appointment or payment purposes.

On-Site Load Speed  

Patience is as important a resource as any, and clients can only afford so much before moving on to a faster website. Lower loading speed also affects rankings on SERP pages. The faster your website is able to process requests, the better.

Calls to Action  

A call to action is a phrase or statement designed to immediately grab a visitor’s attention. The purpose is to provide information on what a visitor is able to do when interested in a practice’s services. A call to action may involve showing visitors where to make appointments, how to buy products and how to schedule a call.

The Benefits of Good Dental Practice Content

A website is a carrier for content and that is what attracts clients in the first place. A dentist website could have a perfect structure but without any content there is no substance for potential clients to latch onto. Having bad or useless content is not much better, usually wasting time and resources for everyone involved.  Good content maintains interest and shows clients that your practice is able to provide what they need.

Maintaining an Active Blog

One of the few things better for SEO than good content is actively updated content. Posting on a blog is a short, easy method of keeping your clientele up to speed on the latest trends, changes or deals. Every blog post added provides new information that increases website relevancy and creates a new chance to convert potential clients. SEO benefits from consistent postings and search engines take the increased effort into account when ranking websites.

Blogging has become an essential part of any online marketing campaign.  53% of marketers say that blog content creation has become a top priority. Your dental practice will be able to benefit from the swift ability to highlight its ability to help in different fields. For example, a blog post will be able to show the benefits, costs and time needed for braces. A different blog post will be able to compare braces to other options such as crowns. Blog posts are able to cover a large host of topics and provide information that may enforce or benefit one another as well as the more static pages.

A website may provide information in the form of either a static or actively updated. A static website presents information that does not change or update over time. Static pages can be useful, but their inflexible nature does not work too well with SEO. Updatable content has a better chance at remaining relevant and attracting potential clients.

Blogs are also capable of being commented on. This sort of client interaction acts as a direct line to a client base with plenty of uses. Clientele will be able to ask questions directly, give opinions and voice any concerns through a comment section. By giving your client base a voice, both trust and credibility can be built up.

Active blogging is not the result of a few posts, but rather a series of updates over time. Each update brings new opportunity but stopping results in stagnation and a risk to website relevance. Only a few blog posts are able to be classified as compounding, where they increase traffic over time. Active blogs require planning and strategy before usage in order to make sure that they are effective for SEO.

Active blogs require a certain understanding of several questions in order to be fully effective. The intended audience, message, frequency of posts, authors, and management style all alter how much blogs will be able to benefit you. Links may also be utilized in blogs to further out your website in search engine spotlights. By creating relevant useful, content you can attract users to your website and show them why your practice is worth their time.  

Dental Practice Off-site SEO

Unlike on-site SEO, off-site SEO functions as a way to connect a website to the greater online client and dental community. Off-site SEO accomplishes this by developing a websites relationships to authoritative and reliable sources. Stable sources link back to your website and social media efforts the effects strengthen client confidence and SEO.

Off-site SEO also takes full advantage of links and their multiple benefits. Links are able to combine the benefits of target keywords in order to make links more relevant or beneficial to clients. Different types of links provide separate advantages and opportunities.


When another website has a link leading back to yours that is a backlink. Off-site SEO focuses on increasing the total number of backlinks and presenting your website as a hub of useful information. Search engines pay attention to the number of links leading back to your website, and raise rank accordingly. Organic traffic is raised with an increase in the number of routes that lead back to your website.

Link Profile

A link profile is the compiled list of all the websites that have backlinks leading back to yours. Backlinks directly correlate with SEO improvement. A good amount of reliable connections can make a marked difference.

Search engines take link profiles into consideration when ranking and determining the safety of a site. Clients are also able to associate your website with the authority and credibility of other websites. A larger link profile means higher ranking and greater authority on a SERP page.

The Types of Links Useful for SEO

Links are not useful when put at random or without thought, they are best utilized strategically throughout a website. Backlinks in particular must be watched in order to insure quality and trust. If backlinks are overused or irrelevant then this affects the websites quality as a whole. The best links for your practice’s website are established, credible sources with little risk and solid reputation.

The backlinks you want are acquired by taking advantage of the many news sources and works based on the dental field. Local area news sources, general dental blogs, or even guest posts that you write and loan out are able to build up a link profile. Older posts may be reused as well by using the backlinks to lead back to them.

Undesirable Links

Search engines are able to flag some pages as spam or irrelevant, lowering their ranking and damaging the ranking of any websites connected to them. There are websites created for the sole purpose of hosting backlinks, which is only beneficial for the short time before search engines thoroughly examine the sites. Bad backlinks weigh down SEO and it becomes better in the long run to focus on balancing the quality and quantity of links.

Search engines are able to flag some pages as spam or irrelevant. Flagging damages the ranking of any websites connected to them. There are websites created for the sole purpose of hosting backlinks. This is only beneficial for the short time before search engines thoroughly examine the sites. Bad backlinks weigh down SEO and it becomes better in the long run to focus on balancing the quality and quantity of links.

How Do Online Directory Listings Improve My SEO?

As technology improves your clients are going to want quick, direct access to whatever service they require. A directory listing addresses this issue directly by providing a number for visitors to contact your practice.

There are several available directory sites to choose from online. Your SEO strategy benefits from listings on the highly-authoritative and trustworthy sites.

Dentists on Social Media

Social media is a trend that has seen growth leading to the number of users numbering in the billions. Facebook alone nearly sees over a billion users daily, instagram sees nearly five hundred million monthly. These sites rely on user interaction and act as popular platforms for businesses of all types to be put on display. Your dental practice will be able to benefit from the increased exposure and enhanced SEO from have such authoritative connections.

Through social media a dental practice is able to connect to a greater audience like never before. Older clients are given easier access to news while newer clients may be brought in through the marketing. Social media interaction increases relevancy and allow for a practice to have greater brand exposure. SEO is improved as clients are able to interact and engage with your brand online.

Dental Practice Advertising on Social Media

Social media for a dental practice needs to be planned out in order to maximize the strategies effects. Dentistry is a competitive field and other local practices are sure to try and use every tool at their disposal to try and attract the most clients.

Quantity is not a problem for social media advertising. However, overabundance on several platforms may cause search engines and clients to see the efforts as spam. Professional internet marketers will help you balance the issues and achieve maximum exposure with minimum issues.

Recommended Platforms for SEO for Dental Social Media Campaigns

There is an incredible amount of daily social media usage spread out among several different platforms. Almost one third of people alive use social media, the users range from young to the elderly. Certain platforms provide different benefits and statistics that benefit SEO. The best social media platforms expose your dental practice to potential clients.

  • Snapchat: The platform has over 300 million users, many of which are of a younger generation.
  • Instagram: There are over 800 million Instagram users. 59% of which use the platform daily.


Facebook for Dentist SEO campaigns

The website has sustained a tight hold on the social media market and is the search engine to know. Billions of users use the platform and may be potentially accessed through its use. The site also acts as a solid director site, creation opportunities as soon as your practice is registered and displayed.

Content may be created for a Facebook page, increasing website relevance and visibility. As content grows in popularity then you may a correlated rise in user visits. You may even see how competitors are improving their strategies and respond in kind.

YouTube videos to Maximize Your Social Media Impact

YouTube has a massive user base, over a billion people use the website. The tools the site provides are as flexible as they are useful as well. Dental ads and videos can be utilized to spread knowledge and awareness of both your practice and field. Viewers can be educated as they are being sold the idea that your practice has the services they need.

Ways to Improve Your YouTube SEO

In order to ensure a successful YouTube venture then there are certain guidelines that help keep your videos relevant. Videos should be made with a clear idea of who the audience is. A video without a clear audience does not directly address potential clients and has a lower chance of bringing them in. Dental services have a niche crowd that responds to different video tones and lengths.

The right type of video for your practice may be difficult to imagine, but time and effort will allow you to hone in on the idea. The videos you produce will also produce metrics and comments that help you understand what went right, wrong, and what needs to change. Competitor videos may also be studied in order to see what it is they are doing so right.

Instagram & SEO for Dentist Practice’s Campaign  

Instagram sees daily use by millions of people, connecting them via photos and videos. The platform is fairly new and sees trending usage among the younger generation. Your practice will benefit from a presence by using a platform that relies on constantly changing media.

Instagram, like most social media, is a platform that relies on visual tools. Photos and videos are shared by the millions and image ties directly into reputation. A practice can see their image made more relatable and accessible by properly using Instagram. It can also more easily connect with a local audience in need of your practices services.

Advertising on different platforms must be done well, in addition to following certain rules. The American Dental Association has certain restrictions in place in order to prevent the spread of unethical advertising.

Ethical Boundaries for Dental SEO

The ADA keeps a close watch on publications that have to do with. The group informs those in the field and working in the practice on the newest trends in the practice of dentistry. Practices are also given certain guidelines to follow in order to prevent spam-like ads that affect potential clients. Advertisements for dental practices in general are to be factual, dignified, tasteful, and providing information of a product or service.

An advertisement that does not match the standards of the ADA will not gain its approval or endorsement. For a field such as dentistry the lack of an official seal could mean a serious blow to a business. Every advantage is necessary, which means that any issues with advertising should be avoided.

Unethical Practice Advertising for Dentists

Dentists are learned, trusted professionals that have certain standards when it comes to advertising a practice. You must not lie about products or services or the repercussions could be serious and branch into legal territory. The same warning stands for your identification as an official practitioner in the dental field. Your SEO campaign is based on facts, helping you advertise what is clearly in the abilities of you and your practice to do.  

SEO Content Authors

You are free to write content for your own website, just as you are able to hire professionals to do so as well. An SEO company works in the online field with the specific intent to provide useful, relevant content. In either case however, it is for the best that you do not hire anyone with a history of plagiarism or false advertising. Converting clients under false pretenses not only damages reputation, but also opens a practice up to legal repercussions.

Internet Marketing Strategy for Local and National Markets

Location is a huge part of any online marketing campaign, a reported 30% of online searches through Google are related to location. Dentistry, like most medical practices, is a local industry that provides its services to people nearby. Local ties are strong for practices like yours and an SEO campaign should reflect that. Geomodifiers will be able to tailor your website to target the area surrounding your practice.

Local SEO marketing uses key phrases to benefit from the many local searches potential clients make. Relevancy is important, and clients need to know about the services you will be able to provide in their area. Local audiences will appreciate the use of keywords and known locations in order to establish a practices location and credibility. A specific audience is important to have when honing an SEO campaigns focus and coordination.

A Dental Website’s Navigational Structure and Website Architecture SEO Campaign

Changing a website’s navigational structure is just another way of saying that the site requires organizational changes. Search engines and website visitors alike are able to benefit from a streamlined, organized website. When navigation is made easier visitors are able to more easily find what they are looking for and convert at a higher rate. Search engine crawlers are able to more quickly process organized websites and rank accordingly. There are several aspects of a website that are able to properly benefit from organization.

  • Hierarchy: A website may be organized in a descending pattern. Smaller, more specific pages will lie within larger and more general ones. A visitor may follow the logical line of progressions leading to the exact pages they want to view. The established hierarchy must be planned and established so that all pages follow the pattern and any confusion is avoided.
  • Sitemaps: A website needs a sitemap in order to improve any relations with search engines. Sitemaps are submitted to search engines and from there search engine crawlers are able to examine the site and rank for SERP pages. Multiple search engines may be given a sitemap to use. If done improperly or poorly then a sitemap will do little to help your SEO.
  • Simplicity: A website’s traffic numbers and SEO suffers with over complexity. Too many moving parts creates more opportunities for mistakes or glitches. A website functions best when streamlined and made simple.  Both search engines and visitors alike benefit from an easier time using a website.
  • Limited Page Levels: Simplicity must also be applied to a websites hierarchy in order to prevent confusion or navigation issues. Subpages work well in practice but overuse is counterintuitive to organizational efforts.


  • Device Adaptation: A website does not conform to whatever device it is one automatically, the process requires planning and strategy. Different devices have varying screen sizes which changes how a website is viewed. In order to provide a more comfortable user experience certain aspects of a site must be expanded and highlighted to be more easily seen and accessed.


Once a website is fully created and functioning you can push an SEO campaign into the next stage of development. A working website will be tracked in order to gauge the success of any changes and see what still needs to be done.

SEO Companies and who can Help Your Dental Practice SEO

Marketing for a medical practice like yours requires a delicate touch, and must reach certain standards in order to preserve ethics and reputation. Misrepresentation or faulty advertising could damage your dental practice permanently. It is important to choose an SEO company that you can trust to follow the proper guidelines. The help you hire for your marketing needs should match your needs, which means they can either be a black hat or a white hat agency.

  • White Hat Agency: A white hat SEO company works to make sure that a website is made with quality and care. Long-term strategies are implemented in order to make sure that a website remains relevant and usable over time. A website is also made to be comfortably used by visitors, instead of only made relevant for search engine crawlers. White hat SEO agencies work best over time and provide greater opportunities to draw in new clients.
  • Black Hat Agency: A black hat SEO company works in a different fashion. This kind of company focuses on short-term solutions with little long-term value. When a website is altered using black hat techniques the results are geared towards higher rankings with little actual substance. Visitors will not be prioritized, damaging your practices ability to bring in clients.

SEO regulations have actually been put in place to stem the use of black-hat techniques. The ADA ensures that any practice using their certification does not equate to spam or false advertising. A reputable company will be able to provide an SEO campaign that results in a heightened online presence without any scrutiny or legal issues. Your practice will benefit from proper SEO management as business begins to grow over time. You also benefit from the ability to track a strategies results over time and gauge effectiveness.

Tracking Internet Marketing Efforts for Your Dental Practice

If you want your dental practice to succeed then one of the most important parts of any SEO campaign is active tracking. An internet marketing campaign has plenty of openly available tools ready to help you track SEO progress. A campaigns progress will help you understand how a website is:

  • Helping Practice Profits
  • Guiding Customers to Your Practice
  • Causing any Significant Clientele Base Growth

Campaign tracking will allow you to gauge its effectiveness and in turn improve on the strategy. SEO is a constantly changing process that conforms to your dental practices style and needs. As you track your efforts the long-term benefits become clear as the rate for your return on investment are outlined.

Expected ROI

Return on Investment, or ROI, provides the financial results of an SEO campaign by dividing net profit by net worth. ROI is calculated over time, the immediate benefits of SEO are not instantly recognized but provide long-term benefits instead. When a website improves so do the chances of your practice attracting new clients and business. Improved presence online provides increased traffic as well as a higher ranking on search engines, both which are critical to increasing ROI.

Dental Practice SEO Campaign Length

SEO is not an instant fix, is also not a process that can use one strategy with no changes. SEO is a constantly changing process that uses fresh content to appeal to the latest trends and algorithms online. An SEO campaign may be continuous due to the fluid, ever-evolving nature of the internet and its effects on websites like yours. Without a definite end the real milestones to follow are an SEO campaigns impact on your practice’s business.

As an SEO campaign progresses, you will be able to see the beneficial changes take place over time. A website may be optimized but trends changed and new forms of streamlining consistently pop up. Website authority alone is one of the more fluid aspects of a website, requiring consistent supervision and change. So long as you are updating, a campaign continues, and your practice benefits.

Alternate Ways to Track an SEO Campaigns Progress

The number of SEO tools available to you encourages an active tracking of how a campaign is working to help your practice. Public presence is important, and gauging how well a campaign is accomplishing this is vital to SEO strategy. You do not have to wait to see how your SEO campaign is progressing. You are able to track progress with different tools like:

  • Phone Tracking: A metric phone tracking is adequately able to follow is keyword usage. This form of tracking is also able to help gauge the usefulness of certain campaign aspects. Clients will be able to contact your practice by calling using the information give out during your marketing campaign. One phone number can be given via several marketing means.
  • Form Tracking: When a form is used, modern technology allows it to be tracked every step of the way. You will be able to receive the form as soon as possible and from there be able to smoothly continue the process.
  • Reports
    • Traffic: Looking over traffic reports will give you an idea of trending keywords to follow. Traffic flow may also be gauged along with the classification of said traffic.
    • Ranking: A ranking is able to help a website internally, marking what keywords are in use. It is also able to show which of those keywords is ranking the highest.

Tracking allows for an easier time strategizing your campaign and taking your marketing strategies to the next level. Internet marketing is a forward pushing process that requires you to be involved and evolving right alongside it to succeed. It can be an intricate process, with plenty of reward, but you are going to need the right mindset and help to succeed. Learn about the latest tips, tricks and advantages SEO can offer your practice today.

SEO for Dentists: The Best Proven Digital Advertising Solution

SEO marketing may be complex, but in the end the results will speak for themselves. In a modern online world the average practice cannot afford to ignore growing trends. This is exactly what makes SEO marketing so important to a practice and its website. The campaign’s end goal is provide your dental practice with the traffic, leads, and business it needs to thrive.

You will need to plan ahead and account for the fact that real progress takes time. On The Map Marketing focuses on long-term success and change, not quick fixes that end up damaging your dental practice in the long run. We focus on results, ones that will actually help rather than simply give a quick number boost. Together we can work with you to develop an SEO marketing campaign that will have your business seeing the benefits in no time.


Can I Stop Using SEO at Some Point?

SEO is a constantly changing process. A campaign done in the past does not reflect on current trends and needs in the market required for you to rank well. Search engines and clients are changing daily and a dental practice’s website needs to change in order to keep up with the newest differences.

How Do Search Engines Change?

Search engines are built upon the foundation of pushing the more relevant websites up the rankings. Search engine crawlers are constantly being updated with the newest trends and keywords. Their purpose is to look out for the newest standards in several different fields. The updates are coming constantly and what may have ranked highly once may soon lose relevance for search engines.

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Avatar of Marco-Coelho
Marco Coelho

Senior SEO Manager