How an Active Blog will Get (the Right) Traffic to your Law Firm’s Website

On the surface, a blog and a website may look exactly alike. Unless you know what you’re looking for, it may be easy to confuse the two formats. Websites are online real estate; sometimes stores, that digitally display information. Blogs, though also informative cyber billboards, encourage conversation rather than just a pamphlet of products and services. Reap the benefits of both a website and a blog by combining the two.   

The Benefits of an Attorney Website

Websites serve two purposes: display information and sell products or services. Attorneys must learn how to use their law firm’s website as an all access 24 hour platform for selling services and answer questions when they are otherwise unavailable. Clients in need of a property damage lawyer may not have the time to search the internet and weigh options, especially if an accident has lead to brain injury or a wrongful death. Once published, your website can be accessed from worldwide, and you may be business from unexpected sources.   

 

Nowadays, 71% of all businesses have websites. An online presence adds legitimacy to your law office as many clients do not trust a business that does not have a website. According to recent surveys 81% of clients research a business before investing their money or time. Be sure that potential clients can easily find you with a credible source of contact information and a basic business profile.   

The Benefits of a Law Business Blog   

A major distinction between blogs and websites is that blogs structure information sequentially. Reputable blogs organize current information in the order it occurs. Blogs have an SEO advantage over websites because they have the ability to remain updated through timely posts. Your blog has space for everything your website does not. Never miss an SEO opportunity when relevant court cases go to trial, or new legislation is introduced.          

 

When building customer relations, a conversation is important. Most blogs have features that allow the consumer to comment. This form of interaction is invaluable as it encourages the reader to become engaged and strengthens customer loyalty. A space where a consumer can either state their grievances or praise your services teaches you about your target market and how you can improve.   

Which Platform Best Represents your Law firm  

Choosing the perfect form of online representation can be confusing if you are not well-versed in the cyberworld.

 

Website Blog
  • Website profiles rarely need updating
  • Professional
  • Transactional
  • Direct, one-way, form of communication
  • Displays all products and services in an orderly fashion
  • Up to date, current content
  • Informal
  • Interactive
  • Commonly used by authoritative and inauthoratiative sources  

 

How can you decide whether your law firm needs a blog or a website? Don’t. The most successful businesses benefit when both blogs and websites work together. If your website and blog are interlinked they will both benefit from the SEO practices and you will increase your chances of completely satisfying your client.

 

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