For your convenience, Google has added many tools to make your SEO experience simpler. Google My Business Profile is a free option that provides the user with the freedom of managing their online presence from afar. With a few simple clicks on your smartphone or tablet, Google Search and Google Maps can be updated at any point. This handy tool is most useful when adjusting your business’ holiday hours or temporary address changes.
When your law firm’s information is accurate and easily located it builds trust between you and your clients and enhances your SEO. Google is the leading search engine in the world so working with its tools will only make your experience with them easier. Google My Business Profile is a quick and easy way to connect with your consumers.
Forming Relationships with your customers
Form everlasting bonds with your potential clients by satisfying their needs as quickly as possible. Customer loyalty is created when a patron devotes themselves to a business for years to come. This only occurs when the client is happy. Many business rely on customer loyalty as a steady form of income and possible means of expansion through word of mouth advertising.
Like a blog, Google My Business opens an online space where clients have the opportunity to comment. Comments may be in the form of reviews, questions, or reactions and help build trust between you and your customer by giving them the floor. Reviews are particularly important to clients as many of them research a business online before they even think about stepping foot into the location.
Narrowing Your Niche Market
Adwords Express is another Google utility that can be tracked and managed through Google My Business. As a free service, Google My Business allows you to record how clients found your website as well as which method of contact they used to get a hold of you. Understanding how your target market thinks is essential to understanding how to market to them.
Are there other ways I can get to know my clients?
There are millions of outreach tactics you can employ to reach out to you clients. Google My Business is, simply, a free option. There is a myriad of steps taken to achieve a desirable ranking in Google, however, there short cuts do exist. Minimize your workload and place your focus where it needs to be: your clients.
- Using Ahrefs to Evaluation your Law Website Link Profile
- The Importance of Great Content for Law Office Websites
- 3 Key On-Site Optimizations Every Law Office’s Website Needs
- Keyword Research for Law Firm Website Content (Using Google Keyword Planner)
- Integrating Social Media into your Law Office’s Website (One Free + Easy Tool)
- How an Active Blog will Get (the Right) Traffic to your Law Firm’s Website
- Building Links to your Law Firm Site is Crucial to your Business’ Success
- Analyze your Law Site’s On-Site SEO (w/ Google Chrome)
- Social Media Platforms that Law Firms Need
- Law Firm SEO