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Everything You Need to Know About Web Design for Lawyers

This is the first, last, and only guide to lawyer web design that you will ever need. In this guide you will learn about every phase of the design and development of a law firm website and why it is important. No matter your practice area or the size of your firm, you will find the information here that will get your website greater visibility and a higher Google ranking.

And you know what that means, right? More clients and more business for you. You will learn how a website helps to increase the visibility of your firm, how it lets people understand how you can help them, and how it gives them an easy way to contact your firm when they need legal representation.

Once you have finished this guide, the next step is to consult with us when you are ready for a website that will get you noticed by the masses. At On The Map Marketing, we have the experience, knowhow, and the skillset to build a website for your law firm that is sure to take it to the next level.

Content Map

Step 1

Planning for Your Law Firm Web Design

While very few great feats are ever achieved without a planning phase, no law firm web design is ever accomplished without meticulous planning. There are literally dozens of factors that go into the look, feel, and performance of our custom web design for your law firm. We recognize how exhilarating and overwhelming launching a new website can be, but this is our forte.

Our developers can guide you through the planning process and introduce you to the features that you should consider to achieve the perfect aesthetic and optimal performance.

You want your law firm’s website to reflect what you represent to your clients, so it’s essential that you and our web development consultant establish a clear and open communication during this initial planning phase.

Planning Law Firm Design

Color is one of the most important elements in the life of nearly every person which is why it should be an important element in your website design. Just think about how often you think about color in your life. You, no doubt consider it when buying clothes, choosing the color of your vehicle, painting your walls, choosing your crockery and appliances, just to name a few of the common color-based decisions people make.

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Most law firms have websites, and if your law firm has one, you may already have a domain name that you’re already fond of. If, on the other hand, you’re starting a new firm, you don’t have a website, or you are looking to select a new domain name that is more memorable or better reflects the image of your law firm, then this guide is for you.

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As any attorney will tell you, owning your own law firm is not easy. Talking with clients, preparing for trial, and trying to manage a busy practice is difficult enough, but the business aspect of your practice can be just as challenging. If you are like most lawyers, you are very aware of the fact that owning and managing a website is a critical part of your business, because the advent of digital technology has completely changed the way the average client researches, contacts, and hires an attorney, regardless of what area of law a lawyer specializes in.

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Once you have decided that you want to launch a website for your law firm, you need to first hire a great design team to get that website up and running. The team will have a group of developers and designers who will take the website through different stages all the way to completion. One of the most important stages is right at the beginning, when the designers create a wireframe of your lawyer website.

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A law firm’s website can make or break their business, so it is imperative that the website is the best that it can be. But the best costs money. How much money? That depends on many different factors, but regardless of those factors, you do not want to cut corners on your law firm web design. Your website is how people find you and decide if they want to retain your services because the days of lawyers putting their face on a bus stop bench and expecting results are long gone.

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Step 2

Design Stage of Attorney Websites

During this critical stage of your lawyer web design, our development team will begin converting your design instructions, suggestions, and notes into a custom website that commands attention.

Our team of award-winning developers will begin creating a mockup for your website using specialty design software. A design mock-up allows you to see how your site will appear once it’s complete.

It also provides you with the opportunity to make visual adjustments to the pages before fully committing to your design plan. In most cases, our team can provide you with a design mockup within a week of receiving your approval to proceed.

law firm website design

“You never get a second chance to make a first impression.”That is a quote by American humorist, Will Rogers, and while he was obviously not talking about lawyer websites—since he was born in 1879 and died in 1935—that quote is as relevant to law firm web design as it is to a myriad of other subjects. The website is the place where most people will first discover a lawyer, so it has to make a great first impression to all visitors.

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Color is one of the most important elements in the life of nearly every person which is why it should be an important element in your website design. Just think about how often you think about color in your life.

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Step 3

Programming Phase of Law Firm Web Design

Once we receive approval on your design mockup, our web design team will begin turning concept into reality. This is when the web development team will begin building and performing initial testing on your fully functioning website.

The length of time that it takes to build a website depends on a number of factors, including the level of customization, the number of special features, the volume of individual pages, et cetera. This is also the period where you are able to add features and make other alterations to your site.

Most projects fall somewhere within the 20 to 120 programming-hour range. Once we’ve completed the buildout of your page and you’ve given us final approval, your website is ready to launch.

image of site coding

So, you have decided to launch a website for your law firm because you want to let the world know about the services you have to offer and the different ways that you can help people. The first step is to hire a company to take care of your law firm’s web design since it’s pretty unlikely that you will design and build the website yourself. Your main concern is likely to be the cost of your website’s development, and the timeline to its completion.

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Launching your lawyer website is a big step in getting the name of your law firm out to all the people that can benefit from your counsel. However, it is just the first step. Once your site is launched, you need to know how well it is doing so that you can learn which of its elements are the most effective and which elements need improving. Once you are armed with that knowledge, you are on the way to making your site the best that it can be.

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Anyone who has ever visited a particularly good website can tell that a lot of work must go into making a webpage look good and function smoothly, especially if that person is viewing that website on a device other than a personal computer. So, what kind of work goes into designing a website? How does it look good and work well across different devices?

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Once you have decided to create a website for your law firm, or rather hire a company to do it for you, your next step is to decide on the company you want to host that website. The web hosting company stores all the data associated with your website. Think of it this way, if your website is a house, then the web hosting company is the foundation on which that house is built. So, naturally you want that foundation to be as solid and stable as possible.

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Step 4

Launch & Maintenance of Your New Lawyer Web Design

This is the point where all of the planning and hard work pays off. Your law firm website is launched and it becomes a fully-functioning marketing tool for your business. But our work doesn’t end there.

Nothing speaks of the actual performance of a search-engine-optimized website better than watching it perform live. We will test all of the pages on your site for errors, measure your site’s load speeds on computers and mobile devices, monitor search engine performance, et cetera.

If the launch of your site is tied to a larger internet marketing campaign, we will continue to add content, monitor your rankings, and make adjustments based on our observations.

attorney web design

After hours of collaboration between you and the designers, after hours of programming, after volumes of content has been written, your law firm website is finally complete. However, before it launches, it needs to be evaluated to make sure that it works exactly as intended. This is where a website launch checklist comes into play. Every complex, creative endeavor needs to undergo a series of checks and balances before it is released to the public.

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Launching your lawyer website is a big step in getting the name of your law firm out to all the people that can benefit from your counsel. However, it is just the first step. Once your site is launched, you need to know how well it is doing so that you can learn which of its elements are the most effective and which elements need improving.

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Awards& Integrations

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