A plumber is one of those vital occupations that we don’t often think about until we actually need one, and when we do there are usually a whole lot of them from which to choose. The reason is, of course, that the plumbing industry provides such a vital service, so there will always be a lot of plumbers available no matter where you live. That is good for the person who needs a plumber, but it can be difficult for anyone plumber to stand out when there are so many of them. That means a plumbing company needs to find a way to stand out from the crowd if they want their business to flourish and not get lost in the shuffle.
That is where SEO comes in. SEO stands for search engine optimization and it is the best way to propel either a fledgling or veteran plumbing company to higher levels of success. That is because SEO— and specifically, plumber SEO— helps a website to rank more highly on the SERP (search engine results page). Since most people use a Google search to look up the goods and services that they need, the websites that are high on the SERP will have the strongest online presence, get the most clicks, and get the best business results.
If you are interested in using plumber SEO for your business— and you should be— then get in touch with us at On The Map Marketing. We are an SEO company that offers SEO services for all manner of businesses and we can help your plumbing company to thrive. We have over ten years of experience in digital marketing and internet marketing so we know what works and what doesn’t. We know that every kind of business requires a different kind of strategy, which is why we always tailor our SEO services to a specific business rather than employing a one size fits all SEO strategy. So contact us as soon as you can and we will help to grow your plumbing business so that it is as successful as it can possibly be.
What is SEO?
Search engine optimization is the process of getting a website to rank highly on page one of the search engines. Most users never go beyond page one of the search results, which is why showing up early is so important. A high ranking can increase website traffic, which leads to more visitors, who are all potential customers. Of course, you will want to make sure that those potential customers become actual customers and SEO can help with that too because it is great for lead generation and customer conversion.
SEO is also great for the long-term viability of a plumbing business, or indeed any kind of business, because once a website has made it to page one it attains authority. When a website has authority, both search engines and people see it as trustworthy, which helps it to retain its ranking even in the face of competition. Of course, there are other things that need to be done if a plumbing business wants to retain its high rank on the search results page, but once that business achieves its high ranking, it can be maintained.
How Does Plumbing SEO Work?
There are a variety of different techniques that digital marketing agencies use in plumber SEO, and a plumbing company should use as many of them as possible if it wants to climb the ranks of the search results page. It should also be noted that plumbing SEO is a subset of local SEO since a plumbing company is a business that has a local focus rather than a national one. That means a plumber SEO campaign will usually be optimized for local search.
This entails researching all of the search terms related to the plumbing industry that people are using in a particular region. Those search terms are called keywords, and once the keywords that most people use when they search for plumbing services in their area are discovered, they are then placed throughout the content of the website. That increases the chance that your website will show up when people search for those keywords.
Keyword rankings are always changing and a keyword that ranks highly on local search now may not be as popular a few months later. That is why plumbing SEO is a constantly evolving process that requires constant monitoring, as well as flexibility and adaptability on the part of the digital marketing company that is managing the SEO campaign. Keyword research is one of the reasons why a professional internet marketing company is needed to spearhead a plumber SEO campaign. The tools and skills needed to perform this kind of research would be out of reach for the average plumber, which is why SEO experts are needed to perform this task at a high level.
Plumbing companies that want to be successful need a website so that people can access their services. But it is not enough to just have a plumbing website, that website needs to be well optimized for both users and the search engines. Optimization means doing a few things to make your plumbing website look good and run more smoothly.
Fast Load Speeds – Many visitors will not bother with a website if it loads too slowly, and internet terms too slowly could be three or four seconds. Slow-loading websites do not just turn off people, the search engines do not like them either. An SEO company can speed up a website using techniques like reducing the file sizes of large pictures or hosting the website on a better server.
Good UX and UI – UX stands for user experience and UI stands for user interface. Both of those are web design principles that are about the way a website looks and the way it functions. Ideally, you want everything on the plumbing website to be laid out in a clear and logical way so that everything is quick and easy to find. Good UX and UI mean that users should not be able to get lost or confused when navigating the website.
Mobile Responsiveness – This means that a website is optimized to run on mobile devices like smartphones and tablets. Many people use their phones to browse the web so a plumbing website that is not optimized to run well on mobile is potentially losing out on many possible customers. Mobile responsiveness means that a website works just as well on mobile devices as it does on PCs, and that includes speedy load times.
One way to build authority for your plumbing business is by using link building SEO strategies. Link building means having other websites related to the plumbing business link back to yours, which is called backlinking. When other websites link back to yours, your plumbing website is seen as an authority in that business by both people and by the search engine. That can help to increase the ranking of your website so that when someone performs a Google search, your website will be among the first to show up.
We will also perform a link audit as part of our plumber SEO services. That means clearing out any dead links that can cause a “404 page not found” error. Dead links are not just annoying for visitors, they can hurt your ranking because the search engines consider them a detriment for users.
In SEO circles, there is a popular saying that “Content is King.” What this means is that the content of the website is just as important as the design of the website, if not more so. This has proven to be true time and again because the content of the website is what keeps visitors engaged. The website’s content should be clear and well-written and it should give the visitors a solid explanation of the goods or services that the business offers.
In addition to being useful for the visitors, the content of a website is also important for the ranking of the site because the content is where a lot of the important keywords are placed. A plumbing business will need professional content writers to create the content of their website since it is unlikely that the business owner or their employees will have the time to write and edit all of the content needed for the site.
Why a Digital Marketing Company is Needed For Plumber SEO
Quite simply, an SEO company has the tools, resources, and experience that a regular person would not. An SEO company can perform the web design and website optimization needs of a plumbing business in addition to the strategies that can increase the site’s ranking and visibility. A digital marketing company like On The Map has the tools to perform an SEO audit that measures how well the site is doing when it comes to important things like web traffic, bounce rates, lead generation, customer conversions, and more.
We can examine those factors in minute detail so that we can pinpoint which part of the SEO campaign is the most successful and which parts could be improved. A layperson would have to pay extra for the tools that could perform those functions since free tools like Google Analytics do not go into the granular detail that is necessary for a successful SEO campaign. At On The Map Marketing we have the experience necessary to optimize your website for local SEO, which is something that is absolutely essential for a plumbing business since, as mentioned earlier, plumbing is a local concern more than a national one.
Using Local SEO Strategy for your Plumbing Business
We can help you with your listing in directories like Google My Business, Yelp, Angie’s List, and more, which is a must for local SEO for plumbing companies that want to stand out. An SEO agency can help you to optimize your Google My Business page and other directory entries to make sure that your information such as your phone number, business hours, service area, maps listing, and more are always accurate and up to date.
Some people might question the need for an SEO company to help with their digital marketing strategy since they can use things like pay per click (PPC) to help get their website to the top of the search results page. While PPC can be useful to an extent, the fact that they are listed as ads may turn some people off. An SEO strategy can yield more organic traffic, which tends to be viewed as more trustworthy to people.
An internet marketing company can also offer advice on how to leverage social media platforms to help increase the outreach of plumbing companies. Social media allows companies to connect with their customers in a more direct and human way. Social media also allows you to field questions and complaints from them so that you can improve or address certain things about your company that they may be dissatisfied with. You do not have to worry about juggling social media accounts while you are running your plumbing company since the SEO company can take care of your social media for you.
A Plumber SEO Company Can Help To Maintain Your Advantage
Once you have made it to the first page of the search results, you will naturally want to stay there and of course, plumbing SEO is the key to doing so. Our SEO experts will track the performance of your website, including the traffic, bounce rate, and other information that is vital to your SEO campaign. By doing so, we are able to constantly make improvements that help you to maintain your advantage over other plumbing companies in your area.
We will also let you know how our plumber SEO services are helping you by sending you regular reports that are easy to understand. We will let you know about the status of your SEO campaign and any recommendations on how to improve it even more. We use Google Analytics and other advanced tools to keep track of the performance of your plumbing website, taking into account factors like keyword rankings and more.
One important thing to note about the SEO strategy of any plumbing company is that the algorithms that search engines use are always changing, which means that SEO strategies need to change with them. An ordinary business owner will understandably be unaware of these changes and may wonder why their website has started to slip down the rankings. However, a professional SEO agency stays up to date on the latest trends so that they can adapt whenever a big change takes place.
Contact On The Map Marketing So That We Can Help Your Plumbing Company
We are an SEO agency with over ten years of experience and we will use that experience to help your plumbing company with its SEO marketing strategy. SEO for plumbers is the best and most cost-effective way to give your company the online presence it needs to stand out and make an impact. Plumbing SEO can increase a company’s ranking on the search engine results page and make their website a more pleasant place that people will want to visit.
Not only can SEO for plumbers help to rise in the rankings, but it can also keep them there as well. That is because an SEO company will keep a close eye on the plumbing website to make sure that the SEO campaign is working as intended and make any tweaks or changes as necessary. A professional SEO company will also stay on top of any changes made by the search engines that may affect the ranking of the plumbing website.
As you can see, there is a lot that goes into a plumbing SEO strategy and it would be unrealistic to expect a plumber to know all about it since they have their own specialty to worry about. That is why any plumber that wants their business to thrive should let an experienced SEO company take the reigns of their marketing strategy. At On The Map Marketing, we have helped all kinds of businesses thrive using SEO and we will gladly do the same for you. So get in touch with us to get started and we will use plumbing SEO to help your business rise above the competition. So when someone searches for the best plumbing company, your website will be among the first to show up.