Linking your roofing business’ blog or website to other pages serves many purposes that you may not initially realize. Most people are unaware, but there is a science behind choosing which links are useful to your company and which generate little to no traffic. There are two types of links, “inbound” and “outbound.” Inbound links are links from another website to yours while outbound links refer the user to different websites. Though dissimilar, both links are very useful in their own way.
Nowadays, no one has the time to spend hours researching a topic. This source provides a trusted one-stop-shop for all of your specific SEO business needs. Check out this list for an overview of the relevancy of inbound and outbound links.
An outbound link provides a reference to another website. It is a supporting link. They are important because outbound links add credibility to your work. Think of your outbound links as your cyber neighbours, so surround your website with the best sources you can find. When creating outbound links, remember to keep in mind that your clients may use this so it needs to align what they read on your site.
Link pages that have established authority. This means that the page should be represented by an approved official such as a government establishment, a doctor’s office or some sort of experienced expert or professional. Consider linking to other bloggers within your niche market that have large followings that may support your ideas. Cross Level marketing allows for mutual growth between businesses.
Inbound links are the most valuable resource your website can use to boost traffic and generate sales. When another website links to your business it is free advertisement and a huge public relations gain. An inbound link showcases your website as a pivotal source of information. Though, some inbound links generate more traffic than others, all press is good press. Regardless the source of the inbound link, a connection to your site is an excellent means of promotion.
These types of links are also known for their relation to SEO. Inbound links fill a website with vital information and have higher rankings in search engines such as Google, Bing and Yahoo. However, though all useful, not all inbound links are created equal. A link from a reputable website weighs much more than a link from a blog that has nothing to do with your content.
Do I have to use links on my website?
Though using links on your website is not a mandatory rule, it is highly suggested. Links provide sources to relevant content which establishes your authority among your users. It is a great way to build relationships with other websites and expand your market. The use of links is not only recommended, it is expected.