The websites of large law firms serve much the same purpose as the websites of small and medium sized law firms; to attract visitors and convert them into clients. However, a large, well-established law firm also has to carefully curate and cultivate their brand in order to avoid seeming like a faceless corporation.
That is a lot for a website to accomplish, but at On The Map Marketing, we are up to the task. We have experience designing websites for law firms of all sizes. Since your law firm has scores of employees and is competing against other similar sized firms, it is highly important that your law firm website stands out by having a strong, distinctive message. We can help you formulate and deliver that message via a website design that lets everyone know what your firm is all about as soon as they click on your site.
Phase 1: The Brainstorming Process
It is here that we discuss the message you want your website to convey, but it is not just about your company’s brand, it is about how you want to make visitors feel when they visit your website. It is not just about having an attractive law firm website, it is about having an emotionally resonant one as well. You will need a website that a visitor can connect with because that helps to establish a trustworthy image and it will help you to stand out from your competitors.
This stage is also where we discuss various design considerations, such as whether you want to use a stock photo or if you want to use a custom image of the members of your firm; whether you want to write your own bios or have us do it for you; and the kinds of awards that you want to highlight. These are just a few of the deliberations we will collaborate on before moving on to the next phase.
Phase 2: The Design
This is where our designers start to put the website together according to your input, the latest law firm web design trends, and our own experience. The designers will arrange all the elements of the page in a way that is visually appealing with a logical flow that clearly guides the reader along.
The designer will create a mockup of your website that is a visual representation of what your homepage will look like, but without any interactivity. This mockup will be sent to you for evaluation so that you can see if there is anything you want to change or if the design is to your satisfaction. Once we get your final approval, it is on to the next phase.
Phase 3: Programming
It is during this stage that we implement all of the interactive and security elements of your law firm website. Effects like hover-over text, carousels, and more are added here. We also make sure that your website loads quickly on all devices because a fast load speed is one of the factors that helps websites to rank highly.
Speaking of other devices, we will also make sure that your website is mobile-responsive. What this means is that your site scales on all platforms, from PCs to tablets to smartphones. Since many people browse the web on their phones, your website should be easily navigable for those users and we will make sure that those users have a seamless experience.
Phase 4: SEO (Search Engine Optimization)
Once your website is completed, you want it to rank highly on the the Google SERP (Search Engine Results Page) because those are the pages that get the most visitors. SEO uses a variety of different techniques to help get your site ranking highly on the SERP, from increasing your website load speed as discussed in the previous phase, to using a selection of keywords guaranteed to get your site appearing on the SERP when users look for them.
Every internet marketing company will tell you that they can get your site ranking highly on the SERP, but if you search for Lawyer SEO on Google, only one company is at the top and that’s us. So, we know what we are doing when it comes to SEO and we will use that knowledge to help you climb higher and higher up Google’s SERP.
Phase 5: Content Writing
One of the SEO techniques that can help your law firm website rank highly on the SERP is the use of high-quality, constantly updated content. This content is typically in the form of blog posts written by our cadre of experienced content writers. They will write posts specifically catered to your website that fit your brand and mission statement. They will also take care of the fixed content on your website, such as the descriptions of your practice areas, your goals and aims, and how you can help your clients.
You Only Get One Chance To Make a First Impression
Your website is the face of your company, it is likely the first exposure anyone will have to your law firm, so it should give users a strong impression of your company’s brand. Your law firm website should be eye-catching, well-optimized, and clearly convey the message, vision, and mission statement of your law firm.
You want everyone to know that your law firm is not some monolithic entity that consists of a corporate hivemind; you want them to know that it is filled with many talented individuals who all share the common goal of doing right by their clients. Let On The Map Marketing take care of your law firm website design, and we will do right by you.
Examples of Large Law Firm sites we built: