Do you have a great idea for an app? Are you a business that needs to expand your app to keep up with consumer demands? Do you lack the time and resources to lead a team of freelancers yourself? If you’re ready to take the next step and launch an app, but you’re not sure how to do it, nor have the time to lead a team of freelancers yourself, then choose On The Map Marketing as your Atlanta app developer.
In this initial stage, we place an emphasis on getting to know you. We want you to tell us everything there is to know about your company, from your founding to your current culture to what makes you stand out from your competitor. This is how we are able to design and develop apps that accurately reflect the brands we work with. Key questions we always ask our clients are:
- Who is your target audience using your app?
- Why are they using your app, and how does this app benefit them? How does it create value?
- How frequently do you hope they use your app?
- What are some features that are unique to your niche that you want to have in your app?
In this phase, we rely heavily on drawings and storyboards to help us visualize the layout of the interface. We can also create mockups that can easily be adjusted on the fly. This means you can change your mind and try different ideas. And that’s the whole point of this phase — to brainstorm, draw, erase, try again, and work to find what’s perfect for you.
There are issues that can come up later if your research isn’t thorough in the first steps. This includes researching what your users really want, for example. Not only is that important so you actually meet their needs, but so that you don’t go too far and end up affecting the experience of using your app. An example would be having a drop-down menu with way too many options, or having so many features that the app visually looks chaotic.
What do other apps in your industry look like? Are there much larger competitors? These are vital questions to answer in the planning stage. By having clear objectives and goals, you’re more likely to have a more successful app.
Next, it’s time to focus on the graphic elements and design of your app based on the winning ideas from the initial planning phase. It’s easy to close out of an app and delete it, so good design is a necessity. UI (user interface) and UX (user experience) design occur during this phase based on the decisions made in the prior phase.
User Experience (UX) Design
UX designers will build a wireframe of your app or a layout for you to see how it will work. This wireframe version of your app shows you how users can move from one screen to another within an app. You will experience navigating your app as if you were one of your users, and we will then incorporate the feedback you give us based on your experience in the simulated app.
User Interface (UI) Design
This encompasses all of the aspects of your app that your users see and interact with. The structure of your interface must be meaningful, clean, simple, and consistent. This is where really understanding why your users want to use your app is important because those are the features you want to focus on in your app’s design.
Of course, the last part is the fun part — actually launching your app. At this point, iPhone, Android, and other smartphone or tablet users will be able to see it in the App Store or wherever they download apps. By combining your app development with social media and SEO, you can ensure your target audience knows about your new development and prompt them to check it out.
All Work Done In House
All of our work is done in-house, and each project is assigned a manager who will lead your dedicated team of graphic designers, developers, and content writers. At On The Map, we look to build partnerships with our Atlanta clients, so we can meet and exceed your expectations. So give us a call today and tell us about your app development goals.