Dominate the Baltimore Market With
SEO Services That Deliver!
Why Baltimore? There are a lot of reasons to ask that question, but in this case it refers to starting a business. So, why Baltimore? Well, it’s one of the top cities for entrepreneurs because living and rental costs are a lot cheaper than they are in cities like New York or Los Angeles. It is also one of the best places to start a business for minorities, women, and seniors. Baltimore is also located close to Washington, D.C., New York, and Philadelphia, so businesses are in a prime position to expand their client base.
The next question is how do I get my Baltimore business noticed? The answer to that question is pretty simple: SEO. Search Engine Optimization is the best legitimate way to get your website—and your business—noticed. Our Baltimore SEO company can get the website of your business ranking highly on Google’s search results page. Higher rankings mean more eyeballs on your site which means more visitors which means more business. That’s a simplification, of course, but that’s the gist of SEO. So how do we pull this off? Keep reading to find out.
Baltimore SEO Experts : How we can help you?
Whenever you enter a word or phrase in a search engine, Google sends out bots (aka crawlers aka spiders) to scan and display websites that most closely match what you are looking for. There are a lot of different criteria that these bots use to show you sites that they deem appropriate. No one outside of Google knows exactly what they are, but over the years many people have discovered techniques that are effective and other people have mastered those techniques. We are some of those people and this is how we can help your site to rank.
Keywords are the search terms that people enter in the search box to find what they are looking for. Our SEO campaign will find the most-searched-for keywords related to your business that people are using in your region—in this case, Baltimore. Once we discover those keywords, we strategically integrate them into your content so that Google will notice them when they send out their bots. That means there is a better chance that your site will be one of those that shows up when people search for those keywords.
Simply peppering your site with keywords is not enough to get your site noticed. It needs to have authority in that area as well, and the way to establish authority is via link building. When Google recognizes your site or business as an authority in that particular field, then there is a higher chance that your site will get noticed before others. Link building is done in two ways: through outbound links and inbound links.
Outbound links are links on your website that link to different sites that already have high authority. Authoritative sites include government agency websites, news sites, and the sites of large corporations. When you link to other authoritative sites, some of that authority reflects back on your site, boosting its own authority.
Inbound links are when other websites have links that link back to your website. This is done when our SEO and content teams create content for other websites, and those websites have links pointing back to your website. That helps to establish your site as an authority on the subject that is the focus of your business. As your site’s authority increases, so do the chances that it will show up when people search for terms related to your business.
So you’ve got all the right keywords and you’ve got all the right links. Job finished, right? Not so fast. It doesn’t matter how great your links or keywords are if your website looks and runs like a broken-down jalopy. That means your website needs to be optimized to run as efficiently as possible. One key to an efficient website is fast loading speeds. If your website takes too long to load, then it doesn’t matter how great all of its other qualities are, visitors will get impatient and turn away. That is why our Baltimore SEO company makes sure that all of your website’s pages load quickly on all devices.
And speaking of all devices, we also make certain that your website looks and functions perfectly on every type of device, from smartphones to tablets to PCs. That means making sure your website works equally well on a horizontally oriented computer that uses a mouse and keyboard or on a vertically-oriented smartphone, controlled with the swipe of a finger.
Accessibility is also a big part of website optimization as it makes it easier for people with visual, aural, or motor problems to be able to use your website. That can help you appeal to a much wider base of people, which can only help your business to grow and thrive.
Why SEO Works
SEO works because it gets more people to find out about your business, plain and simple. They search for the keywords related to your business and your business is one of the first that they see thanks to keyword optimization and link building. Once they click on it, they stay there because it looks good, loads quickly and has all the content that they are looking for front and center. All of those qualities increase the chances that visitors will become clients.
One thing to keep in mind is that SEO doesn’t work overnight. It is a marathon, not a sprint. Some people might wonder if there are any shortcuts that can achieve the same results in a shorter amount of time. The answer is no, after all, if there were, then everyone would be doing it. The closest thing is PPC (pay per click), which is when a company pays money to have their website listed at the top of Google’s search results page. You have likely seen these show up with the word Ad before them. But have you ever clicked on them? Probably not. People don’t enter search terms looking for advertisements, so they are likely to find those sites that pop up less trustworthy, which means high visibility but low engagement.
That means PPC can be a poor return on investment if it’s not used in coordination with SEO, since you gain far less than what you put in. SEO is the exact opposite. You have a lot to gain and little to lose with an SEO campaign. And you have even more to gain and even less to lose if you decide to launch that SEO campaign with us.
Why Choose our Baltimore SEO Services?
On The Map Marketing is an SEO company with over ten years of experience successfully serving a wide variety of clients. We are dedicated to making sure that you get the maximum bang for your buck when you work with us. Our rigorous research, creative content, and desirable design work have helped numerous businesses rocket to the top of the first page of Google’s search results page. We can do the same for any ambitious Baltimoreans who are ready to launch their business into low earth orbit. So contact us when you are ready to launch an SEO campaign that will leave your competitors in the dust.