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Steps to our Chicago Web Design Process
The following are the high-level steps in our web design process, involving many people on our team who are focused on gathering the best insights for your needs, determining the ways that your audience wants to be engaged with, and packaging it all into an intuitive, attractive, and effective website.
UI / UX Design
Before the first wireframe is mocked up, before a word of copy is written, and before even a general idea of how we want to execute your Chicago website design, we will go through a rigorous analysis phase in order to understand your customers, their buying habits, their online behavior, and what the market looks like in terms of competition, traffic, and more. Once we have done a deep-dive into all of the most important aspects of your online presence, we will take this information into a series of brainstorming sessions in order to start to develop a winning strategy.
During this phase, your input will be valuable to help us contextualize your customers, the values that they have, and why you are the right business to help solve their problems or meet their needs. Chicago web design goes well beyond making a pretty site: it takes a lot of research to get it right.
It can be easy to want to dive headfirst into site design without considering the overall strategy of our execution, such as goals like traffic, conversions, and more. We will take the time needed in order to customize a strategy designed to provide you with the metrics and engagement that you expect. We will identify a variety of conversion types, such as signing up for a newsletter, scheduling a call, or purchasing a product, and then begin to develop “funnels” intended to help your visitors along their journey and finally take the action they desire.
Once we have developed a strategy with clear, actionable targets and goals, then we will be able to move forward with the design phase of our project.
User experience design (UX) and user interface design (UI) are two important design principles that overlap but are uniquely different and important. A website’s UX is the type of experience that your use has when they are on your website. Are you looking for an entertaining website or a simple and informative one? We will use our analysis, as well as your in-depth understanding of your customers’ habits, to determine an appropriate and effective experience for visitors.
User interface design worries less about the “mood” of your site and more about the actual interface that a user must navigate once they have arrived on your page. If your target conversions are for a user to contact you for an appointment, then it is important that the UI is designed in a way that allows for simple contact. If you have multiple target conversions (which is common), then each funnel will need to be considered individually.
Once we have laid out the wireframes and nailed down the UX/UI of your site, we will then go into the approval phase where you have final approval of which design elements are used and which are replaced. As you can see by just the few steps listed above, there is a lot that goes into designing an effective site. However, your approval is one of the most important pieces of the entire project.
Website Platforms We Work With
Grow Your Business with our Chicago Web Design Services
Chicago is home to many small businesses, and a significant number of these businesses are growing impressively. Additionally, Chicago is the home to an increasing amount of technological advances driven by Chicagoans and the businesses that they are running. On one hand, this is an extremely encouraging fact that means there will continue to be an influx of talented employees and motivated buyers in our city, but it equally means that there will be growing competition in a variety of markets — yours included.
Luckily, On The Map, Inc. has the experience that you need in order to design a site that will drive the right traffic to your business, and we can help you get in front of the competition with our extensive experience with Search Engine Optimization, and our large in-house team of SEO experts. The combination of effective web design for the Chicago market and a comprehensive SEO strategy can be the difference between a gorgeous but ineffective website, and one that consistently drives valuable conversions.
Why Choose Our Chicago Web Design Services?
Web Design Experts With Over 10 Years Of Experience
When your customers come to you for your services, it is because they trust your expertise in your industry and expect quality results from your work. You can expect the same when you hire On The Map, Inc. as your Chicago web design company. Our web design experts come from a wide range of backgrounds in digital marketing, design, development, and marketing, which is one reason why our Chicago web design is unparalleled in quality and results.
All Work Done In House
It is common for many companies to advertise themselves as a Chicago web design company, but outsource their labor across the world in order to maximize their profits by leveraging cheap contractors. While the web design company certainly saves money, the end result is that you will be handed a website that does not meet your standards of quality. This is why On The Map, Inc. keeps all of our work in house, so that we can have maximum quality control over our work, and so that you can expect consistency through every step of the project.
Consistent Positive Results
Above all, our history of success with Chicago website designs speaks for itself. During your initial conversations with our team, we will be happy to discuss our historical results in a range of markets and industries, all of which are excellent indications that we will be able to provide you with the quality that you expect. We are proud of our portfolio, so be careful how interested you sound when talking to one of our representatives: you may end up having your ear talked off about our history of successes!
Contact Us for SEO & Mobile Friendly Websites: Work With a Proven Chicago Web Design Company
If you are in the market for a reliable and experienced web design company in Chicago, look no further than the team at On The Map, Inc. for a one-stop design process. We have been in the industry for more than a decade, and our staff is full of experts in a range of fields that come together in order to provide you with a high-quality website that produces results. When you are working with On The Map, Inc., you can be confident that you are getting your money’s worth and more, including our expertise and insight into what makes a business website successful and productive.
Take a look above to get an idea of the quality of service that you get as one of our valued clients, starting with our in-depth market analysis to determine what your audience and customers want, why you are the best option for their needs, and how we can message these benefits effectively. You know your business inside and out, and we know web design. Let’s work together in order to provide your target audience with an informative website and a simple way to reach you in order to get the services or products that you provide.
Contact us now to speak directly with our team about your specific needs, and we will be able to give you an idea of how we can work with you to meet your goals within your budget.
The sooner you reach out to our team and speak with one of our representatives about your needs for Chicago web design, the sooner we will be able to have your new site launched and start driving important traffic and valuable conversions to your page. Your business deserves to get the attention and traffic that your quality of work commands, Together, we can give your business a face for the growing Chicago markets, and give you a leg up on the competition.
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