A comprehensive digital marketing strategy is a must-have for any business trying to start current and relevant in the modern business environment. However, identifying the most effective channels, building campaigns, and maintaining successful outcomes is a lot more difficult than it may initially seem. Too often, business owners and managers decide to engage with a digital marketing channel only to become quickly overwhelmed or distracted, and ultimately shelf the project after spending valuable time and money in the process. This is why hiring an agency to handle your digital marketing for you is one of the best ways to get this work done effectively and reliably, without taking on additional employees.
If you are looking for an experienced digital marketing agency in Dallas, then look no further than the team at On The Map Marketing, Inc. for all of your needs. Whether you have a long history of digital marketing campaigns and you are looking for a new agency to shake things up, or if you have never engaged in this type of marketing effort before, we are happy to be a part of your journey and help you reach high-value customers who will benefit from your products and services.
Search Engine Optimization – SEO
The concept of search engine optimization can seem a bit like smoke and mirrors at first glance, since, to the uninitiated, it just seems like plugging in strategic keywords to a blog post and hoping for some new traffic. The reality is much more complex, and our firm has been pushing the boundaries of what SEO can do for the past decade and more. When you are working with On The Map, you can expect a data-driven SEO strategy that provides your customers with useful content and information while driving your rankings further up the search engine results pages and in front of a wider audience that is actively searching for the types of products or services that you offer.
Our SEO approach starts with a deep-dive into your industry, where we will study your customers’ behaviors, your competitors’ strategies, and get to understand more about the type of information that your target audience finds most beneficial and engaging. Once we have completed this research, we will work with you to build out a strong content strategy and actively monitor performance as we adjust as necessary to provide you with the best possible return on your investment.
Web Design & Development
If you are planning to increase your marketing budget, it is important that you are certain your website can provide your new traffic with the solutions that they need, and a simple pathway towards a transaction or other conversion. Outdated or poorly-designed websites can stop your visitors in their tracks, or send them back to the results page and on to the next option so that they can have an easier experience.
In addition to helping your users, a well-designed website takes many principles into account that support your ranking with the major search engines, allows people to find you easier, and generally improves your digital footprint by showing that you stay with the times and have a customer-centric approach to the way you do business.
Mobile App Design & Development
In many instances, a mobile app can be the key to developing new and engaging relationships with potential customers and clients by offering them a useful tool or an interesting platform. However, designing and developing an app that retains users and encourages ongoing interactions is difficult, and is best left to a team of professionals like the specialists at On The Map Marketing, Inc.
While the sentiment that “anyone can do it” is somewhat true when it comes to designing basic apps by following readily available courses on the internet, designing, developing, and launching an effective app takes expertise and technical know-how that only a dedicated team can provide. Contact us now so that we can talk about your needs and get started on your app today.
Pay Per Click – PPC
PPC advertising is a highly effective method of reaching your users where they are, by targeting keywords specific to your industry and the specific ways that you can help search engine users solve their problems. However, launching and running an effective PPC campaign goes much further than throwing some keywords into an Ad Group and setting a monthly bid cap. A professional PPC campaign has complete control over nearly all aspects of the project, going as far as limiting specific IP addresses, setting dynamic bid schedules, and running massive batches of keyword and ad combinations in order to identify the path towards optimizing your CPC and CAC.
After the groundwork has been set for your SEO campaign, the next step is to actually write the content that will help to improve your search engine rankings while providing your target audience with engaging and useful information. As with many other digital ad efforts, it can be easy for a business owner or manager to set an ambitious goal for content output, including blog posts, articles, and more, only to lose focus or motivation after a short period of time.
Our in-house writers specialize in creating SEO-centric content that works. If the idea of maintaining a content schedule, sometimes in excess of 10,000 words per month, let our team handle this daunting task for you so that you can focus on serving your new customers with the high-quality services and products they expect.
Social Media Marketing
Running a successful social media campaign takes a lot more than simply liking a post, leaving a comment, or sharing little bits of information. In order to truly engage with your audience, it is important that you understand the specific needs and expectations of each social media channel that you are focusing on, and understanding exactly how your target audience wants to interact with your business.
Social media marketing is a lot more complex than opening a Facebook page for your business and asking your friends and family to “like” the page (although it’s a start!) and we will be happy to guide you through this surprisingly complicated process and deliver the right clients to you through our target channels.
Contact us now for a consultation and quote, so that we can get working on your project as soon as possible and start driving meaningful traffic that converts to new business.