The Mile High City is known for having a diverse economy with the top five industries in aerospace, broadcasting communications, healthcare, financial services, and technology. Colorado attracts creative types, technology innovators, like-minded and open-minded people who bring their talents to the community. So if you are a business owner then you will want to contact our Denver SEO firm to find out how to stand out from all of your competitors when you’re doing business here in Colorado.
Our SEO Experts will Fully Analyze your Website
Every successful digital marketing campaign starts with fully analyzing your website to assess what is working and what needs improvement. When evaluating a website, our Denver SEO team looks at a few key features. Web crawlers are used by Google to assess websites and to detect keywords, and those will affect rankings. But if the content is written for web crawlers rather than for people, then eventually your rankings will go down. First of all, writing for web crawlers is considered a black hat SEO technique, which Google frowns upon. Secondly, when content is written for web crawlers it tends to not read like it was written by a person for people. So, what is the point of having a website if it isn’t meant to be read by customers? Engaging content, from blogs to videos to images, invites people back to your website for updates and make another purchase.
Reliability is very obvious when talking about eCommerce stores or any situation where a user has to give their personal information and submit it through a website. Users want to protect their credit and debit card information so that they are not scammed. And they don’t want to wait for long periods of time for a website to load. They also want updates to be consistent. All of these fall under reliability, which is ensuring that your website is as easy for visitors to use as possible, and is always working exceptionally well, no matter what device they visit from.
Keyword Research for SEO done by our Specialists
Keywords are the words or phrases that users type into a search engine to look for something. When you begin typing into Google you may see suggested keywords that pop up. Those suggested keywords are based on current trends in searches, which is why they can change on a day-to-day basis or every couple of weeks. Keyword research includes finding out what words are trending, which ones are falling out of popularity, and how to use keywords to leverage your online presence. You can then incorporate these keywords into your content, such as blogs or videos. Google web crawlers will find these keywords and rank your website higher. Meanwhile, if they are seamlessly woven into the content, then your writing will sound more engaging.
There are two types of keywords: long-chain keywords and short-chain keywords. Short-chain keywords are between 1 to 3 words long and tend to be generic, while keywords that are at least 4 words long and are very specific are long-chain keywords. Some keywords are very competitive, and it is very difficult to stand out from other competitors. You have to find the ones that are just right for your specific business. Our team at On The Map is passionate about finding the right keywords to help our Denver SEO clients grow.
Full Website On-Site Optimizations
Optimizing each of your marketing channels impacts your SEO efforts. These channels include:
- Social media management
- Website design
All these affect your rankings on Google, which affects how many users are driven to your website. Anytime you make a change or an improvement on your website you have an opportunity to increase your what is overall rankings on search engines.
Optimizing your website improves the user’s experience using each web page. Engaging content, such as blogs and videos, expresses your values, and communicates meaningful messages to your audience. By connecting your website with social media channels you can encourage your users to engage with your brand a lot more, and incorporate hashtags when they take pictures of themselves using your product. In short, optimization means making your website work better and better, and constantly trying to find ways to enhance the user experience.
Niche-Specific Link Building Outreach
When you need advice for an important decision, you don’t just listen to any expert. If you perform a Google search for a financial question, for example, then you are more likely to read an article if the headline mentions Warren Buffett. He is considered an authority, and you may be interested in reading an interview with him. An authority is a person who all of the experts respect.
Years ago websites could show up in search engine results pages (SERPs) that weren’t active, so Google decided to crack down on low-quality websites that had broken links and weren’t useful to users. So, rankings on search engine results pages are based on a number of factors to ensure that the most visited websites are not poorly maintained. An authority website is one that is considered highly reputable, such as websites owned by respected institutions, research universities, or government websites. If you are writing a blog post for a physician’s website then using a link to an article from the Mayo Clinic as an authoritative source can improve your post’s ranking.
You can use this method to increase your rankings by knowing what kind of links you should be using. The three types of links that our Denver SEO team focuses on here at On The Map Marketing include:
- Outbound links: These are analogous to sources cited in a research paper. These are websites owned by an outside entity that you link to in your content.
- Internal links: These connect different web pages on your website to each other.
- Backlinks: these are links on other websites that link to your website. Initially, you will have to reach out and build partnerships with other website owners to generate more backlinks, but as you gain more authority, more people may willingly backlink to your website.
Fully Optimized Custom Content for your Business: Content is King!
Anyone can create content but what you publish on your website needs to be expertly written, reflective of your brand, optimized for search engines and written for people, not web crawlers. When content is written for web crawlers or keywords are hidden in text that matches the background color of the website, it can actually negatively affect a website’s rankings on Google. In order to stand out, your content must be accurate so that anyone in the industry that you are working with will believe that it’s coming from an authoritative source. Your content is how you build trust with your audience, and sometimes how you can build a dialogue with them. This information can be collected back in the form of reviews or other feedback that you can then use to make important business decisions.
Customer trends are changing. In 2017, mobile users were 50% more likely to purchase something immediately from their mobile device compared to 2016. Users are changing the ways they interact with the website and with brands. By creating content that engages them you reduce the risk of them running away to your competitor. Fresh content delivered on a regular schedule can help you build a loyal audience that is excited to hear from you.
Customized Reporting made just for you!
With customized reports you know exactly where you stand at all times during your campaign. You can also make better forecasts about the future of your company. While some metrics are used by just about every single business out there, some are specific to individual niches. Our Denver SEO team will provide you with individualized reports that give you the information you need.
SEO Experts with over 10 years in the Industry!
A lot has changed in the last 10 years and practices that were common before are now seen as unethical. You want to choose a company that has seen it all and been successful throughout the various trends and situations that have affected markets in the last 10 years. We have helped all sorts of businesses and we can help you and your website’s lead-generating capabilities.
All Work Done In-House
There are common problems that happen in agencies that outsource their work to freelancers, who may be working for multiple companies and could be juggling multiple deadlines. This can also cause price fluctuations as freelancers charge different rates. By keeping all of our team in-house, you never have to worry about these issues.
In addition to customize reports, your data is tracked to provide you an analysis that gives you deeper insight into your customers. This information includes graphic demographics, shopping patterns, and online characteristics so you can create effective business strategies to meet their needs.
At On The Map Marketing, we have built our reputation by consistently delivering top quality digital marketing services to companies of all sizes. We deliver the highest quality to yield the best results for our clients. Give us a call so that you can speak to a Denver SEO expert and take that crucial first step in dominating online.