If you are looking for a web designer in Erie, PA, then look no further than the team at On The Map, Inc for top-quality results and a website that you are proud to share with the world. Our history of success in a range of American markets, for a range of industries, speaks for itself, and we are confident that you will be happy to work with us after an initial consultation and discussion about your budget and your needs.
Read more below to learn a bit more about our web design company, and contact us as soon as possible so that we can discuss your vision specifically during an initial consultation. After your first meeting, we will be able to return to you with a full quote for the work that we have discussed, as well as a timeline and a roadmap to completion.
Our Erie, PA Web Design Process
The following is a generalized exploration of our tried-and-true web design process. By having a consistent process that we follow with each of our unique projects, it ensures consistency between our teams, a clear roadmap to completion, standardized definitions of success, and ultimately a better final product for you.
The first step for any design project is an in-depth analysis of the existing site, as well as the ecosystem that we will be launching our new site into. This means digging deep into your existing performance metrics to identify best practices to carry into our new project, as well as any major issues that we know that we will need to rework in order to alleviate issues like dropoffs on your user journeys, dull spots in your content, or performance issues that may result in a lower ranking on the major search engine results pages (SERPs).
For many inexperienced web designers, this step can seem boring and dull, which is why they tend to skip it. For the seasoned veterans on staff at On The Map, we understand that this is an absolutely essential step, and that without it, any work we do in the future is done with guesswork instead of with measurable proof and hard evidence of the direction our designs go in.
After our analysis is complete, we will then look towards the future to determine how to best implement our learnings. In this step, we will consider the needs and habits of your target audience so that we can help them reach your website on THEIR terms, meaning by optimizing your content strategy and web design for their specific needs. Strategizing will benefit from your unique understanding of your industry and your clients, and we will be happy to gather your wisdom during this step in order to inform our long-term roadmap and targets.
During this step, we will also be able to set target dates for milestones in our project that will help you stay informed of our progress, and will be able to keep the entire team on track for a successful and timely launch of your new site. Again, inexperienced or unprofessional web designers often like to skip this step, as with the analysis step, in order to jump right into designing. While we love building out new wireframes as much as anyone, we take the time to do this step right in order to maximize our efforts and provide you with the best final result possible.
User interface design refers to the visual elements of your site like font, colorways, images, and the overall layout of the page. Think of UI design as the actual package of your website, while UX design sets the tone for how a user will interact with the site. Both the UI and UX designs will be presented to you in steps so that we can make sure that we are on the same page for the final launch.
User experience design focuses on setting the mood for your site, and sets clear user journeys that will help your visitors go from their first click into your site all the way to the final step that they take, known in the industry as a “conversion.” Conversions are central to UX design, meaning that during the strategy phase we will discuss your target conversions and incorporate them into the core of our design. Common conversions include things like signing up for a mailing list, registering an account, requesting additional information, booking an appointment, or purchasing a product directly from your site.
The most beautiful site in the world does not mean much if there isn’t any content for your visitors to engage with, which is why it is so important that there is strong, useful, informative content that will keep your users coming back for more. In addition to the obvious benefits of having content that your users find useful, a strong content strategy will help you improve your rankings with the major search engines, therefore giving you a leg up on the competition.
On The Map has an in-house team of content writers who specialize in SEO-specific research and writing, with a number of specialties that we are happy to focus on. Our work as an SEO marketing firm is impressive, and we will be happy to discuss the benefits that you can enjoy by letting us build out and maintain your content strategy for you.
Approval and Launch
Once we have tied all of the designs together, it is time for you to approve the designs and work towards the launch. During this phase, we will make sure that all of your needs to this launch are met, and that we have stayed true to your vision while providing you with our expert input as a proven professional web design company.
At the same time that we are discussing the final adjustments so that you are proud to share your site with the world, we will take care of the final administrative steps such as getting your site up on the server, connecting email accounts and social media accounts, and other administrative details that you should not, and will not, need to worry about on the big day.