Our goal as a Fort Lauderdale marketing agency is to help our clients grow their businesses and to succeed in their industries through calculated and effective digital marketing campaigns. This means that our Lauderdale team must also be aware of new marketing methods, trends, analytics technologies, and how all of these are far more effective than traditional marketing.
More and more people are glued to their screens, whether they are mobile phones, tablets, laptop computers or flatscreen TVs. All of these are valuable places to advertise and increase brand awareness. Digital marketing focuses on getting in front of users who are on the internet, rather than focusing on commercials and radio. You’ll see the greater reach and more flexibility when you improve your digital marketing efforts. There are over 1.62 billion users who log onto Facebook every single day. There are over 5 billion Google searches a day. With all these opportunities to reach people, it makes sense to incorporate all of your digital marketing efforts and to have one team lead everything.
No matter what your website is about, your content needs to be great. It’s not enough to just know people who write well. Content writers need to be able to emulate your company voice and tone to match your specific audience. The type of content needed for a law firm’s website is going to be different then the language you use for an online soap shop. But users to both websites will expect content to be fresh, relevant, and professionally written.
Everyone has experienced at least one website that went on and on about the writer’s personal opinions before it came to a semi-helpful sentence or two about what you were searching for. This often happens with recipe websites where short novels must be waded through before getting to the relevant content at the bottom. At On The Map Marketing, we always provide fresh content that your users will want to read and share with others.
Social Media Marketing
One of the easiest and least expensive ways to increase your brand awareness and sales is to improve your social media presence. One brilliant move that a lot of companies have done is simplifying the checkout process to purchase an advertised product. When users see products that are advertised on social media, they can click on a link that takes them to a landing page to choose which of the advertised products they want to find out more about. From there, it’s just a few clicks and their purchase is complete. Social media also makes it easy for users to share your website with their friends and followers. Users on websites such as Twitter and Instagram can repost your posts, which generates more traffic to your social media website.
Search Engine Optimization
Keywords are the words that your users type into Google or another search engine in order to find your website. If you want to rank for certain keywords, then you should include them in all of your content, as well as your headers, title tags, and meta-descriptions. Researching to find out what your competitors’ keywords are is a great place to start. By using that information, you can improve your own search engine ranking in comparison to them. This process, however, does take some time. SEO is great for long-term marketing goals.
Unlike SEO, you do not have to wait for PPC to work. Everyone has seen an example of PPC. When you type keywords into a Google search, you see ads above the fold or the organic search results. Those are the PPC ads. By placing a paid ad in this portion of Google search results pages, you increase brand awareness and are more likely to drive traffic to your website.
It is highly recommended to use a combination of SEO strategies with PPC. The reason is that SEO takes longer to get results, sometimes even months. PPC works immediately but it is paid for. So you can choose a strategy that includes paying for less expensive keywords, and focusing on organic growth for the more expensive ones.
Mobile App and Website Development
If you’re looking to build an app for your users, and you want it to be connected to your website, then On The Map Marketing can meet your needs. From research to UX/UI design to launch, our team will walk you through the process of building or expanding your website and connecting an app with it. Your users will enjoy easier interaction with your website, and you will enjoy the increase in sales.
There are many different factors that are incorporated into building a great website, but here are just a few things to think about. Some factors that turn users away from websites are long page loading speeds or not being optimized for mobile use. If a user has to wait more than three seconds in order to view a web page or a video, then they will are more likely to exit out of that website and visit another one. This is why optimizing your website for images, videos, and any other content is extremely important. Additionally, if a website looks great on a desktop computer but it is very difficult to use on a mobile phone, then more people will refuse to visit it. It’s very annoying to have to turn your phone in different ways in order to view a website, so if there is a friendlier website then users will begin to use that one. The smarter idea is to follow tried-and-true design principles that encourage a positive user experience.
Having an app is a great way to increase customer engagement and keep customers connected to your brand. Some apps allow users to record information, such as workouts. Others allow users to engage with each other, similar to social media apps but only for users within a certain niche. On The Map can help you meet your audience’s needs!