Our Houston Web Design Project Statistics
1357+ Designs Created
1528+ Websites Launched
784+ Ecommerce Sites Managed
2841+ Satisfied Customers
Website Platforms We Work With
Your website is your home base for all of your marketing efforts. Think about it: all of your efforts are really just arrows pointing back to your website.
- Pay-per-click (PPC)
- Social media
- E-mail marketing
- Search engine optimization (SEO)
Your digital marketing efforts are usually focused on generating traffic to your website. That’s why you put carousel ads on Facebook or Instagram. It’s why you create catchy videos that make a point in a few seconds. It’s why you conduct keyword research and combine SEO with PPC so you can bring customers to your website who are searching for you.
This takes a lot of effort. After all, before some people ever get to your website, they’re going to see your brand on social media or in Google or Yelp reviews. So your social media team and customer service representatives have to constantly think about how they represent the company on the internet. If you have poor reviews, or if your company has responded to negative reviews with even more negativity, then it’s almost a sure bet no one is going to click on your URL.
If you pique the interest of potential customers enough to click on your website, then they must have a great first impression. Once they are on your website they have to be motivated to become customers. If your website cannot convert users into customers because of the following problems, then you are wasting your digital marketing efforts:
- Slow webpage loading speeds
- No responsive design
- Difficult to navigate
- Menus are hard to find
- Difficulty with finding customer service information or help
Web development entails many subcomponents to ensure that your website is secure, viewable on all types of devices, loads at the optimal speed, and is easy to navigate. Robust testing of your website after all of the design and development effort has gone into it allows you to find out what still needs improvement before you launch. But the key is to start the entire process after conducting thorough research.
We like to get to know the companies we work with. When you begin working with us, we will first listen to you, the background of your product or service, what your industry is all about, and how you plan to lead it in a specific direction. So website development also includes branding, from your website’s aesthetics to the tone of voice in your content and blogs, to logos in videos and images.
Quite simply, responsive design relates to how well your website responds to be used by any user’s device, whether it’s a laptop or a tablet or a smartphone. One of the most irritating things for users (that you’ve no doubt experienced yourself) is having to flip your phone over and over to be able to watch a video, read content in a text box, or to fill out a form. If it becomes a hassle for your users to add themselves to your email list or make a purchase, then there’s almost no point in paying for a monthly service to host a website, since your website isn’t effectively converting visitors to customers!
At On The Map, we build websites that your users come to and stay at or even share on their social media accounts. No matter how they are getting to your website — from search engines or social media — your users should have a positive experience once they’re there.
It’s so important to make your website accessible to all people. From making your website easier to use with a screen reader to including text in videos, our web designers ensure that your website can be enjoyed by all people.
Search Engine Optimization (SEO) and Pay-Per-Click
There are two types of keywords: long-chain keywords and short-chain keywords. Your users are finding your website through a combination of these keywords. But they’re also finding your competitors using these keywords, so the goal is for you to rank for your own keywords in search engine results pages.
Keyword research involves finding out what words your target audience is using to find you and your competitors. You can also use Google to help you find what searches are related to your keyword searches to see if you can implement any of those strong keywords for your content. Once you have a sufficient amount of keywords, then it’s time to build your SEO campaign.
But the problem with SEO is that it takes a long time to see results, typically 6 to 18 months depending on how aggressive your digital marketing campaigns efforts are. That is why integrating SEO with pay-per-click advertising works great. You’ve probably seen paid ads on the top of search engine results pages when you have searched for keywords. Those spots at the very top of the search and your results pages increase brand awareness since users have to scroll past them in order to get to the first organic results. Because these ads are paid for, PPC gets immediate results.
It’s a no brainer to use SEO and PPC together. By playing on their strengths and weaknesses, our Houston web design team helps you to build long-term growth and still have immediate success.
Why On The Map Is Your Houston Web Design Company
Our team techno-creators create eye-catching websites because of their diverse skills in:
- Graphic design
- Logo design
- Local search listing optimization
- Mobile responsive design
- App development
We have experience working with Fortune 500 companies as well as small mom-and-pop stores alike. Because we do all of our work in-house, we are able to create stronger partnerships with our clients. When marketing companies outsource their work to external content writers, app developers, and web designers, then important messages can get lost in communications between multiple freelancers. At On The Map, our team works directly with you to ensure that you are reaching your business goals. That means we should be your first choice for web design services in Houston, Texas.
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