Benefits of Local SEO for Los Angeles Businesses
Local SEO or search engine optimization: Local SEO is one of the most essential components for every Los Angeles business that desires relevancy across search engines.
Local SEO provides results based on the searcher’s location. For example, let’s say you’ve spent the afternoon walking around the Sunset Strip and you search “tacos” because you are now starving, Google will first show you the taco place nearest you and then provide the results nearby. Why is that important to your business you ask? Here are three major reasons:
- One in three US mobile queries is local.
- It certifies that your business service is optimized for your target market.
- It allows your website to standout in local searches by prospective customers.
SEO Website Analysis
In any SEO campaign it’s impossible to know which factors are working and which ones are duds without tracking them. At On the Map Marketing, we analyze your progress as well as find the the best keywords to target in specific niche use industry grade SEO and marketing tools. Here’s how we get it done:
KPIs, or Key Performance Indicators, identify what is working and what is not in an SEO campaign.
Moz pushes listings to all the data aggregators, so search engines can find your local information… and new clientele can find you!
It is also used for SEO audits, content marketing analysis and link prospecting. Also a powerful tool focused on backlink analysis.
Google KeyWord Planner
A fantastic tool for searching keywords and ad group ideas, or for seeing how a list of keywords might perform.
Used for link building, reputation management, website traffic development, competitor analysis, and news monitoring.
On Page Keyword Optimization
There are several on page factors that affect search engine rankings. Let’s breakdown the anatomy of a perfectly optimized page, shall we?
An H1 Tag is your “headline tag.” Using the H1 tag as a method of including keywords most relevant to the content of the page has major SEO benefits!
These tags are displayed on search engine result pages (or SERPs) as the clickable headline for a search result. They don’t just describe the page’s content, but also are vital for SEO, usability, and social sharing.
This is a compelling 160 character snippet that summarizes a page’s content. The main goal of the meta description is to get the visitor from Google to click your link.
Los Angeles is a gigantic metropolitan population of 12 million, so you don’t have to be here for long to understand the necessity of standing out from the crowd. Your content is the most powerful marketing tool at your disposal.
Custom content increases your authority and the overall value of your site. Most importantly though,Google loves custom content. The search engine giant awards pages containing custom content with higher page ranks, web crawler optimization, and overall better exposure for your business.
- Refers to how your website is laid out and how its pages connect to each other.
- Poor website structure can often deter user engagement
- The planning stage of a website’s development should consider the aesthetic, technical, and functional aspects of the site’s architecture.
Niche Specific Link Building Campaign
Ultimately the goal of SEO is to land your website a spot amongst Google’s most trusted sources of information: the coveted first page of a Google search. A niche specific link building is a great way to verify all your info is true.
Link building is obtaining new inbound links, or backlinks from external sites. The more links a website accumulates, the more likely it will be to show up in a search. At On the Map, we reach out to different specific authorities in a given field to obtain a link from them, which gives your website more authority!
Looking for a Data Driven SEO Company in Los Angeles?
As a local company, our company understands the complex needs of the businesses in Los Angeles. Our team at On the Map will strive to get your company “On the Map” by formatting your website for Google, boosting relevant traffic, and developing targeted exposure on highly trusted domains. Whether you are looking to draw a crowd to your Long Beach bistro or you need to get the word out about the newest cat café on Melrose, we’ll help your business outrank the competition. Let’s start boosting.