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Our results speak for themselves. Here are some of our Los Angeles SEO Clients which we have RANKED Position 1 for some of their most competitive Phrases! We can do the same for your business!
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SEO Website Analysis (KPI's)
Niche Specific Link Building
Our SEO Experts will Fully Analyze your Website
In 2016, businesses across the United States spent about 65 billion dollars on SEO services alone, and while many of these businesses operate in different sectors of the economy, they all are aware of one thing. Companies that own top-ranked websites on Google attract a higher amount of web traffic and experience a larger amount of conversions than their lower-ranked competitors. This anomaly often has a direct, positive correlation with superior online sales numbers, which is why so many businesses hire SEO companies to optimize their websites every year, but there is a distinct difference between a Los Angeles SEO company that simply offers SEO services and an SEO company that delivers SEO services that increase rankings on Google, facilitate online growth, and enhance a website’s overall user experience.
Like so many things in business, designing and implementing an effective SEO strategy can only be accomplished when a Los Angeles SEO expert analyzes a website from a holistic perspective, not on a page-by-page basis alone. Moreover, whether you’re updating or redesigning an existing website or building a new one, every SEO campaign should begin by comparing and contrasting your website’s structure against the standards published by the most important source of SEO information in the world, Google! Consequently, the Los Angeles SEO experts at On the Map begin every SEO campaign by analyzing a website’s:
- Information Architecture
- Technical Page Attributes
How does a Los Angeles SEO Expert Analyze my Website?
Google wants website owners to create websites with a user-friendly structure. The optimal website structure from an SEO perspective should allow visitors to explore and interact with your website naturally and locate the information the user is looking for easily, because users, by nature, can quickly become frustrated and leave a website that is too complex or structured in an illogical manner. A poorly structured website can not only have a negative impact on your website’s ranking on Google, but it can also have a direct impact on your business’ bottom line In fact, according to Google’s research, mobile customers who have a negative online experience with a website are 62% less likely to purchase from the website owner’s brand in the future.
Due to this, the Los Angeles SEO experts at On the Map begin every SEO campaign by analyzing your website’s structure and making recommendations on how you can create a structure that is easy to navigate and SEO-friendly. Our Los Angeles SEO experts accomplish this task by employing a structuring technique known as website information architecture, and combining it with Google’s best SEO practices. This practice allows our Los Angeles SEO experts to analyze, modify, and create websites with the following structural attributes:
- A natural, user-friendly hierarchy
- A growth-oriented structure
- A page structure designed to target and rank for multiple high traffic keywords
SEO-Friendly Page Attributes
After your website’s structure has been analyzed, our Los Angeles SEO experts compare each web page’s technical characteristics against the SEO standards published by Google. Remember, each recommendation made by Google is designed to make your website more user and SEO-friendly. Consequently, our Los Angeles SEO expert’s analysis is designed to answer key SEO-related questions such as:
- Does each web page have a meta description and title tag that incorporates specific targeted keywords?
- Does each web page incorporate authoritative external links and targeted internal links into its structure?
- Is each web page optimized for mobile SEO, and was it created with responsive web design techniques?
- Have all images, videos, and graphics been optimized to increase page-loading speeds?
Content is the Most Important SEO Factor
According to Google, offering engaging content is the most important SEO factor Google uses to judge the quality of a website. Therefore, every web page on your website should offer high-quality content that is well written, error-free, and engaging in order to rank favorably on Google. Factors such as misspelled words, broken links, or poorly composed content will not only cause users to leave your website very quickly, but it can also send a message to Google that your website offers low-quality content. Consequently, our Los Angeles SEO experts will both analyze the quality of your website’s content and provide you with a list of recommendations on how to improve on your website’s content to make it more engaging and SEO-friendly.
Keyword Research for SEO Done by Our Specialists
How do you use Google? If you are like most people, you use it to find directions, research products, read the latest news, etc., and you are not alone. Google is currently processing over 2 trillion searches per year, which equals roughly 5.5 billion searches per day. These searches vary widely, but there are certain trends in the types of searches your customers perform, and more specifically, the behavior certain searches elicit. For example, according to Google, 78% of holiday shoppers over the age of 18 in 2017 researched their purchases on Google prior to purchasing a product, and as of March of 2018, Google searches for “online shopping” had increased by 180%.
As these statistics demonstrate, potential customers are literally searching for the product or service you offer all the time, but the challenge most website owners face is determining which terms their customers are searching for and how their website can achieve the highest rank possible for these terms. Due to this, the Los Angeles SEO experts at On the Map often spend a large amount of time discussing the keyword research they perform for each client, but many business owners are unclear on how an effective keyword strategy is created.
How do Los Angeles SEO Experts Research Keywords?
From a technical perspective, our Los Angeles SEO experts separate keywords into two distinct categories, and each keyword category has its own unique set of advantages and disadvantages. The two broad categories of keywords our Los Angeles SEO experts use to analyze and contrast different keywords are as follows:
- Long-Tail Keywords: This type of keyword is usually four or more words long and highly specific. Typically, long-tail keywords have less competition than their shorter counterparts, but they also experience a lower search volume.
- Short-Tail Keywords: Short-tail keywords are normally one to three words in length and very broad. Short-tail keywords typically have a large amount of search volume and an equally large amount of competition.
How do Los Angeles SEO Experts Determine the Best Keywords for my Website?
There are three metrics used to determine whether or not a keyword is valuable enough to incorporate into your SEO strategy: relevance, search volume, and competition. Consequently, our Los Angeles SEO experts typically choose a mix of both long-tail and short-tail keywords to maximize the value of your marketing budget and the amount of traffic each web page attracts. This is mainly due to the strengths and weaknesses of each type of keyword.
What are the Advantages to Using a Mix of Long-Tail and Short-Tail Keywords?
Long-tail keywords, for example, have less competition, and as a result, it is generally easier for your website to attain a page-one ranking for this type of keyword. While it is true that long-tail keywords have a lower search volume, they also attract “qualified traffic,” customers that are ready to make a purchase or schedule a service, due to the highly specific nature of each long-tail keyword. For example, if our Los Angeles SEO experts were creating a law firm SEO campaign, they would incorporate certain keywords that are highly specific and applicable to the area of expertise of each attorney with the firm such as “Car Accident Lawyer in Los Angeles, CA” or “Medical Malpractice Attorney in San Diego, CA.” Clients who search for these keywords are normally planning on hiring a lawyer immediately, but due to the keyword’s specificity, potential clients will not search for this type of term as much as a short-tail keyword.
In contrast, short-tail keywords experience a much larger search volume than their counterparts, because they are so broad. For example, if your Los Angeles SEO expert was incorporating the keyword “Dentist in LA” into a dentist SEO campaign, they would explain from the beginning that obtaining a page-one ranking for this broad keyword will take time and money, but when you do achieve this result, you can expect for this keyword to generate a large amount of online traffic. Due to the contrasts between the two different types of keywords, our SEO experts help you create a calculated list of keywords that your website’s content will target. The keywords chosen often consist of a balanced mix of long-tail and short-tail keywords that are chosen based on their ability to facilitate long-term growth and to maximize the value of each keyword chosen adds to your website’s content structure.
Full Website On-Site Optimizations
Google’s algorithm uses hundreds of factors to judge the overall quality of a website and each web page individually, but SEO is about more than a list of technical factors for web pages. It is a process designed to make websites more efficient and engaging for the user, and the factors your Los Angeles SEO expert incorporates into your website’s SEO strategy should always be evaluated from the user’s perspective.
Consequently, the goal of on-site SEO is to exploit the factors Google uses to judge the quality of each web page while also creating content that uses these factors to enhance the user experience. The Los Angeles SEO experts at On the Map accomplish this task by methodically evaluating, creating, and enhancing each on-site SEO factor Google uses to rank a web page. This on-site SEO technique ultimately results in a website that offers engaging content, an efficient and enhanced user experience, and most importantly, web pages that achieve high rankings on Google.
Our Los Angeles SEO Experts’ On-Site SEO Checklist
Our Los Angeles SEO experts always base their recommendations on information that is published by Google, and the on-site SEO techniques our Los Angeles SEO experts use to create and evaluate web pages is no exception to this rule. Consequently, our Los Angeles SEO experts have designed a set of fundamental on-site SEO factors that should be included and optimized as a part of every SEO strategy based on the best SEO practices published by Google:
- Meta Descriptions, Title Tags, and Headers
- Images and Media
- Internal and external links
Meta Descriptions, Title Tags, and Headers
Both meta descriptions and title tags are used to tell both Google and users what the topic of a web page is. According to Google, each page on your website should have title tags and meta descriptions that are unique, well written, and that accurately describes the topic of the web page. More importantly, our Los Angeles SEO experts recommend that you incorporate keywords you are targeting into each web page’s title tag and meta description when the keywords can be used naturally. The fact is both of these page attributes interact with Google’s search results directly, and as a result, incorporating keywords into meta tags and title tags can be an efficient way to tell Google that your web page is a relevant result for a user that is submitting a particular search term.
Similar to title tags and meta descriptions, each page should incorporate headers that are logically structured, well written, and incorporate targeted keywords when possible. However, unlike their counterparts, headers allow users to find the information they are looking for quickly and efficiently, and typically, users expect to find the information they are looking for in seconds or they will leave a web page. For example, Google found that 53% of mobile users left a web page if it took longer than three seconds to load. So, your headers should be written in a manner that allows users to locate the information they are looking for as fast as possible.
Images and Media
Ever since the release of the speed update, optimizing images, and media for SEO has never been more important. The goal is to exploit SEO factors that allow Google to better understand the types of images that are incorporated into your website and to use optimization techniques that allow the images in each web page to load as quickly and efficiently as possible, based on Google’s recommended best practices for optimizing images and media. These techniques include:
- Writing “alt text” for each image to allow Google to better understand the contents of the image
- Compressing the size of images to decrease load time
- Converting images to load-friendly formats
All of these SEO techniques are not only recommended by Google, but they are also SEO factors that Google openly admits it uses to judge the quality of a web page, which is why these enhancements can have a such a substantial, positive impact on your website’s performance on Google.
Internal and External Links
Google follows and tracks all of the links that you incorporate into your website’s structure including internal links, links that link one web page in your website to another, and external links, links that link a web page on your website to another website. However, broken links or links that lead to low-quality websites can have a negative impact on your website’s ranking on Google, which is why our Los Angeles SEO experts recommend:
- Checking to make sure each link is active and working properly
- Only linking to authoritative, high-quality, external websites
- Creating a targeted internal linking structure
- Only using contextually relevant, targeted internal links within each web page
If you have an existing website and are wondering whether your website is due for a redesign, contrast your website against our Los Angeles SEO experts’ on-site SEO checklist. If you find that there are a number of factors that need to be fixed, revised, or created, your website may be due for a revision.
Niche-Specific Link-Building Outreach
41% percent of companies in the U.S. consider link-building to be one of the most difficult SEO tactics they utilize in their SEO strategy, but although it may be difficult, link-building, which is often called backlinking, is one of the most important aspects of off-site SEO. The websites that link to yours need to be credible, authoritative, and ideally, they should be considered a reputable source of information within the industry your company operates in. These characteristics are necessary because receiving links from a low-quality or spammy website can actually have a negative impact on your website’s ranking on Google.
Due to this, the Los Angeles SEO experts at On the Map incorporate a wide range of link-building strategies as a part of every SEO campaign. The key to success is to create:
- A website structure that encourages backlinking
- An editorial backlink strategy
Creating a Website Structure that Encourages Backlinking
Currently, YouTube boasts a user base of over 1.9 billion members, and Facebook has an even more impressive audience consisting of 2.38 billion monthly active users. The fact that there are this many people engaging every day on social media is impressive, but it also creates a unique opportunity for website owners who can create content that users want to share. This content can come in many forms such as blog posts, videos, images, etc., but the key to making your content enticing is inviting users to share through:
- Maintaining a social presence on every major social media platform
- Encouraging users to post and share content by inputting social media buttons on each page of your website.
- Creating content that is designed to engage and interest users
Content shared on social media not only creates backlinks from social media, but it can also entice and encourage editorial backlinks if the shared content is authoritative such as blog posts, white papers, or even informative videos. Moreover, effective backlinking campaigns can have a huge impact on how users engage with your business’ brand. For example, Columbia Sportswear launched a video campaign that demonstrated how their outdoor gear is put through the harshest conditions on Earth. This campaign was designed and refined based on an analysis of how users engaged with the brand on social media and engaged with the campaign itself on social media.
The result? Brand engagement increased 147%, so your efforts to create content that is fun, engaging, and designed to acquire organic backlinks can have a huge impact on your website’s performance from an SEO perspective.
Creating an Editorial Backlink Strategy with the Los Angeles SEO Experts
Google encourages website owners to collaborate with reputable publishers that offer their readers niche-specific, informative content through guest posts, which are often referred to as contributor posts, partner posts, or syndicated posts. This type of content is published on well-known publications to inform and educate readers on niche-specific topics, and it is also a fantastic way to gain reputable, keyword-specific backlinks to your website.
The Los Angeles SEO experts at On the Map work with a number of different well-known publications across multiple sectors of the economy. Our goal is to design a link-building strategy that methodically increases your website’s authority as an industry-specific source of information in Google’s eyes by creating and publishing guest posts on our online partners’ websites that backlink to your website. This tactic not only increases your website’s rankings for targeted keywords, but it also drives qualified traffic to your website from a number of different online publications.
Implementing a Link-Building Strategy with the Los Angeles SEO Experts
Successful link-building campaigns take time and expertise, but they also involve an in-depth collaboration between you and our Los Angeles SEO experts. In fact, this is one of the most important aspects of any link-building campaign, because it allows our Los Angeles SEO experts to create a link-building strategy that is designed to meet your individual needs. As such, structural changes to your website, an in-depth social media management strategy, and the proposed guest posts that our Los Angeles SEO experts are planning on publishing will all be reviewed and discussed with you as a part of the implementation process to ensure that you are satisfied with each aspect of your custom link-building strategy.
Fully Optimized Custom Content for your Business : Content is King!
There is a saying in the SEO community “Content is king,” and this particular phrase is not based on opinion. Rather, it is based on both experience and data. The fact is, content is the most important aspect of your website’s structure from the user’s perspective and from an SEO perspective. According to Google, creating useful and compelling content will likely influence your website’s rankings more than any other factor included in Google’s algorithm, and according to Adobe’s 2015 State of Content Report, 38% of users stop engaging with content that is unattractive in its layout or imagery. Moreover, recent studies have shown that 46% of online users will leave a website due to a “lack of message” within the website’s content.
So, when our Los Angeles SEO experts say that content is king, they are referring to the fact that the content you publish has a direct effect on your website’s performance on Google and on your website’s ability to convert visitors into leads or sales. Due to this, every Los Angeles SEO expert on our team understands that the main catalyst of any SEO campaign is to create content that actively engages and interests users, and according to Google, a high ranking website needs to publish content that is:
- Well Organized
- Well written and easy to read
What is Well Organized Content?
What is well-organized content? Our Los Angeles SEO experts hear this question a lot, and the answer has two parts. The first answer is that the content on your website should be structured for ease-of-use by utilizing website information architecture techniques to create your website’s structural design. Website information architecture allows you to structure a website using very broad topics and very specific topics, both of which will focus on targeted keywords while at the same time creating a logical, easy-to-navigate structure for the user.
Remember, users expect to find the information they are looking for fast, and if your website’s content structure fails to meet this expectation, it can have a devastating impact on your website’s performance. In fact, 94% of users’ first impressions are, and Google has found that 53% of users are willing to leave a website if there is as little as a three-second delay in load times. So, your website needs to have a simple structure that allows users to find information as quickly as possible.
Each Web Page should have Fresh, Unique, Well Written Content
In addition to having a well-organized content structure, each web page on your site needs to be organized using proper headers and contain error-free, engaging content. In order to achieve a page one ranking on Google or maintain a highly ranked status on Google, website owners must be constantly and consistently adding fresh, well-written content to their website’s structure, because each of these factors is used by Google in its ranking algorithm. Due to this, the Los Angeles SEO experts assigned to On the Map’s writing team provide our clients with a constant stream of fresh, new content that is both unique and well written as a part of most SEO campaigns. Unfortunately, adding and revising content is an aspect of SEO that both website owners and novice marketers often overlook, because they have not tracked and analyzed Google’s guidelines, changes to Google’s ranking algorithm, and how certain updates have affected websites over time.
How Does Google Judge Content?
After over a decade serving clients in the SEO industry, the Los Angeles SEO experts at On the Map have methodically tracked changes to Google’s algorithm and studied the impact well-known ranking factors can have on a website’s performance. When Google rolled out the “freshness update” in 2011, every Los Angeles SEO company took notice, because the tech giant was informing the online community that one of they key aspects of obtaining a high ranking spot on Google’s search results was constantly updating and adding new, engaging content. Moreover, our Los Angeles SEO experts incorporate each aspect of Google’s best practices into each piece of content we create, and one of Google’s most important guidelines with respect to content is the duplicate content standard that Google imposes on all website owners.
Within this standard, Google openly states that publishing content that is identical or very similar to other content online or on your website will not only negatively impact a website’s SEO performance, but it could also cause your website to be flagged for black hat SEO practices. Consequently, each piece of content you publish needs to be unique, independently composed, easy to read, and free of any typographical or grammatical errors. This approach to content creation ensures that your website is in compliance with Google’s content guidelines and that you are publishing content based on Google’s recommended best SEO practices.
Professionally Written Content from the Los Angeles SEO Experts
Regardless of whether you are creating content for a contractor SEO campaign, a dentist SEO campaign, or simply adding new content to your wordpress website, publishing well-organized, unique, engaging, professionally written content should always be the cornerstone of your SEO strategy. At On the Map Marketing, we employ a team of professional writers that create and compose some of the most dynamic content on the internet in order to help our clients attain the highest possible ranking on Google. These Los Angeles SEO experts don’t just provide clients with content. They give our clients confidence in knowing that each web page on their website is professionally written and designed to engage and interest online users because as any of our Los Angeles SEO experts will tell you, content is king!
Customized Reporting Made Just for You!
Data is the driving force behind every SEO campaign from the point of its inception to the changes that are made after its conclusion, because at the end of the day, your website’s performance data is what ultimately allows you gauge the effectiveness of your marketing efforts and the ROI your marketing budget has yielded. At On the Map, our Los Angeles SEO expert’s data-driven strategy is designed to accomplish three fundamental tasks:
- Giving our clients several key performance indicators (KPI) to measure and view the effectiveness of their marketing efforts.
- Gathering data that influences changes to each SEO campaign over time and that influences how each SEO campaign is initially structured.
- Gathering data that allows our Los Angeles SEO experts to determine the online habits and preferences of each client’s target market.
Our Los Angeles SEO Experts Help you Understand your Audience
The preferences of your customers are evolving at an exponential rate. For example, according to Google, searches including the term “open now” increased by 300 percent from 2015 to 2017. Moreover, there was a 35 percent increase in searches for “product reviews” during the same time period. These changes in the online search behavior of consumers allows our Los Angeles SEO experts to determine the most effective way to structure each SEO campaign, because the first step in creating an SEO strategy for any business is identifying who your ideal customers are and based on this information, the most effective way to reach them based on their online search habits.
Monthly Reporting and Creating KPIs
Every SEO package On the Map offers our clients includes monthly reports with a host of different data sets. Our Los Angeles SEO experts use these metrics not only as a way to measure and demonstrate a campaign’s efficacy but it also allows our SEO experts to identify certain areas within a website’s structure that may need to be revised or altered. For example, certain key metrics such as the amount of traffic each web page attracts, the performance metrics of each source that directs traffic to your website, and your websites conversion rate are all measurements of both performance and diagnostic data. These data sets and others are delivered on a month-by-month basis, so you can discuss our Los Angeles SEO experts’ analysis of the impact your digital marketing efforts had on your website’s performance and how your initial strategy can be improved.
Key performance indicators (KPI) are metrics that businesses use to gauge the impact their marketing budget has had on their business’ performance from a financial perspective, and normally, each website will have its own unique set of KPIs that are chosen based on the type of business you are operating. For example, online retailers often use sales as a KPI, because they define a conversion as a sale. This allows them to calculate and understand the return they are experiencing on their marketing investment. Generally, there are three fundamental KPIs that businesses use based on their unique business model:
- Average Revenue per Conversion
- Average Revenue per Lead
- Average Revenue per Visitor
Our Los Angeles SEO experts not only help you calculate your website’s KPIs. They also help you understand the interplay between the data in your monthly reports and your KPIs. For example, if your website experiences a 10 percent increase in online traffic after the launch of your SEO campaign, but you don’t see an increase at all in your website’s conversion rate, our Los Angeles SEO experts may need to focus their efforts on conversion rate optimization as a part of your SEO campaign. If the majority of your online traffic is only coming from one source, but it is not driving qualified traffic to your website, our Los Angeles SEO experts may need to analyze your local listing optimization strategy.
The goal of the analysis of data and actively collaborating with our Los Angeles SEO experts every month is to make strategic changes to your overall SEO strategy in order to ensure that your campaign is as effective and successful as possible.
Why Choose Our Los Angeles SEO Services?
SEO Experts with over 10 years
in the Industry!
At On the Map Marketing, our team of Los Angeles SEO experts prides itself on being comprised of a diverse group of digital marketing specialists. Each member of our staff has a unique skill set that not only contributes to our clients’ success, but it also allows our team to provide our clients with dynamic services and solutions that are designed to meet their individual needs. It is these backgrounds combined with over 10 years of experience in the SEO industry that has allowed our team to create SEO campaigns that have propelled several of our clients to the number one spot on Google, and we can obtain these same results for you.
All Work Done In-House
Some Los Angeles SEO companies have to outsource pieces of their SEO campaigns to other Los Angeles SEO specialists, because their team lacks the depth and expertise needed to design and create certain aspects of an SEO campaign. However, this tactic often leads to an inconsistent message, because the creative aspect behind certain content elements is inconsistent. According to studies conducted by Oxford’s College of Marketing, this often causes customers to develop a negative perception of your brand, decreased customer loyalty, and a negative internal perception of your brand. At On the Map Marketing, all of our content is created in house by an experienced team of Los Angeles SEO experts, professional content writers, web designers, and more. This strategy ensures that each SEO campaign we create has the same message and meets the industry leading quality standards our team is trained to uphold.
According to recent estimates, there were over 73 billion phone calls generated from mobile search alone in 2018, and according to Google, businesses that respond to customer reviews online are 76% times more trustworthy than businesses that don’t. However, capitalizing on these statistics requires tracked data that allows you to see how effective your marketing efforts truly are. Due to this, every SEO package our Los Angeles SEO experts’ create includes tracked data such as phone call tracking, user demographics, and source data that allows you to see and gauge the effectiveness of your SEO campaign.
Since On the Map Marketing’s founding over 10 years ago, our founder and CEO has always set out to accomplish one single task, providing businesses throughout the United States with the highest quality digital marketing services possible, and this mentality is shared by every Los Angeles SEO specialist that’s employed by On the Map. With this goal in mind, our Los Angeles SEO experts have helped thousands of businesses achieve number one rankings on Google by providing them with SEO and digital marketing services that foster long-term growth, and our team of Los Angeles SEO experts are ready to start working on your business’ SEO strategy today. So, call our office now to find out how a Los Angeles SEO expert can help you with your business’ digital marketing.