Benefits of Local SEO for Miami Businesses
Local SEO or search engine optimization: Local SEO is one of the most essential and game changing components for every Miami business that desires long term success across search engines. While it shares many similarities to national SEO, it is ultimately very different. Local SEO provides results based on the searcher’s location. For example, let’s say you’ve spent the afternoon shopping in Brickell City Center and you search “best nail salon,” Google will first show you the nail salon in the mall and then provide the results nearby. Some major benefits of local SEO are:
- One in three US mobile queries is local, and the primary function of those searches is to call or visit a business.
- Certifying that your business service is optimized for your target market.
- Allowing your website to standout and be found in local searches by prospective customers.
SEO Website Analysis
KPIs act as the control system of an SEO campaign allowing you to identify what is working, and maybe more importantly, what is not. It sounds simple, but determining the real driving factors in the success of a business isn’t always so straightforward. Focusing on KPIs can help map out the road to a successful SEO campaign. Why? Because it’s practically impossible to know which factors are working if they aren’t being tracked.
We use industry grade SEO and marketing tools to find the best keywords to target your specific niche. Here are some of our softwares of choice:
A software as a service company (SaaS) that uses SEO to power inbound marketing strategies. The Moz Local feature pushes listings to all the data aggregators, so search engines can find your local information… and new clientele can find you!
A powerful tool focused on backlink analysis. It is also used for SEO audits, content marketing analysis and link prospecting.
Google KeyWord Planner
The Keyword Planner is a more focused extension of the Google Keyword Tool and Adwords Traffic Estimator tool. It is great for searching keywords and ad group ideas, or for seeing how a list of keywords might perform.
Majestic is the largest Commercial Link Intelligence database in the world. It can be used for link building, reputation management, website traffic development, competitor analysis, and news monitoring.
On Page Keyword Optimization
H1 tags have existed long before SEO or web pages existed. Printed materials like books and newspapers used header text to introduce or break up blocks of writing. This text was/is typically emphasized so it stands apart from the rest of the text. The H1 tag is the largest and arguably most important part of a website. There are SEO benefits to using the H1 tag as a method of including keywords most relevant to the content of the page.
The title tag is an HTML element specifying the title of a web page. These tags are displayed on search engine result pages (or SERPs) as the clickable headline for a search result. While the title tag is meant to be an accurate and concise description of a page’s content, it is important for SEO, usability, and social sharing.
The meta description is a 160 character snippet that summarizes a page’s content. The main goal of the meta description is to get the visitor from Google to click your link. Search engines display the meta description in search results if the description contains the searched for description.
Custom content is important for a number of reasons.
- Google Rank: Google loves original content. Google loves it so much the search engine giant has adjusted their algorithms in order to promote original, relevant content over copy and pasted sources. Custom content is highly rewarded with higher page ranks, web crawler optimization, and overall better exposure for your business.
- Better Authority: Establishing your business as an authority in your industry is extremely important. Potential clients trust authoritative sources because they provide the best and most relevant information.
- Better Overall Value: When a potential lead is in the process of converting to a customer they want to know the value your business can bring to theirs. All of your content needs to prove that while also convincing them to become your customer.
A site’s architecture refers to the way a website is laid out and how its pages connect to each other. Poor website structure can often deter user engagement even if a website is experiencing high levels of traffic. While in the planning stage of a website’s development it is important to consider the aesthetic, technical, and functional aspects of the site’s architecture.
Niche Specific Link Building Campaign
The overall objective of SEO is to land your website a spot amongst Google’s most trusted sources of information: the coveted first page of a Google search. In order to do that, you need to verify all your info is true. One way to do that is through a niche specific link building campaign. Link building refers to the process of obtaining new inbound links, or backlinks from external sites. The more links a website accumulates, the more likely it will be to show up in a search. At On the Map, we reach out to different specific authorities in a given field to obtain a link from them; thereby, giving your website more authority!
Looking for a Data Driven SEO Company in Miami?
As a local company, our company understands the complex needs of the businesses in Miami. Our team at On the Map will strive to get your company “On the Map” by formatting your website for Google, boosting relevant traffic, and developing targeted exposure on highly trusted domains. Whether you are looking to target a group of tourist art enthusiast to your opening at Wynwood Walls or you have a huge new store opening in the Bal Harbor shops, we’ll help your business outrank the competition. Let’s start boosting.