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Our results speak for themselves. Here are some of our Miami SEO Clients which we have RANKED Position 1 for some of their most competitive Phrases! We can do the same for your business!
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SEO Website Analysis (KPI's)
Niche Specific Link Building
Our SEO Experts will Fully Analyze your Website
How did you design your website? Did you choose a layout that you thought customers would find attractive, or did you design your website in a manner that you believed would allow your site to rank well on Google? At On the Map Marketing (OTM), our Miami SEO specialists have seen just about every type of website available from websites owned and operated by well-funded multi-million dollar corporations to new websites designed by small startup companies, but regardless of the type of business you own, the size of your existing website, or the amount of traffic that visits your website on daily basis, the SEO experts at OTM begin each campaign by conducting a thorough analysis of your company’s website based on SEO factors disseminated by the top SEO company in the world: Google!
Miami SEO Website Analysis
Google currently commands 81% of the search engine market share worldwide, which means that 8 out every 10 search engine users choose Google to conduct their searches online, and this search engine giant uses hundred of website ranking factors to judge the quality of the websites that appear in Google’s search results. In fact, Google owns and operates 7,000 websites, and roughly 200 changes are made to these websites per day. Although these websites are used to sell products, they are also used to gather SEO-related information. Every factor that is analyzed by our Miami SEO team at OTM is based on information disseminated by Google. So, when our SEO specialists evaluate your website, they are analyzing four categories of factors that Google has stated impact your website’s organic search rankings. According to Google, in order for a website to rank well in Google’s search results, it needs to be:
What is Engaging SEO Content?
Every SEO factor used to judge a website’s quality is designed to benefit the user. So, when the Miami SEO specialists at OTM are analyzing a website, they do so from a user’s perspective. The first element is always an analysis of the layout of your website. Google tracks the amount of time each user spends on your website overall, how much time the user spends on each web page, and the amount of times a user presses the back button.
In other words, you website needs to structured for user-navigability. Each person that visits your website should be able to find the information they are looking for easily and quickly. Ease of navigation allows user to find the information that they’re looking for, and as a result, compels them to stay on your website longer, engaging with your website’s content by reading the content, watching videos, posting about your website on social media, etc.
Engaging content also consists of various forms of media that capture the user’s attention while incorporating effective SEO techniques. Does every web page follow a logical structure that communicates a unique message? How do your images, videos, or infographics tie into and relate to the content of each web page? Does each web page have proper headers, meta descriptions, and title tags that incorporate selected keywords? These are just a few of the questions that our SEO specialists will use to judge how SEO-friendly your website and its content are already, because these factors can and do have an impact on how users interact with your website and on how search engines rank and read your website’s content.
Is Reliability an SEO Factor?
Have you ever visited a website that either didn’t load at all or took a really long time to load? If so, you probably got frustrated and left the website. This is a common scenario, and it can have a serious impact on a website’s search engine rankings. When a user visits a page on your website and leaves, this is known as a bounce, and Google tracks the amount of bounces your website experiences. This metric is known as a bounce rate, and a high bounce rate can have a negative impact on your website’s SEO ranking. Normally, high bounce rates are symptom of unreliable websites that either don’t load correctly or load slowly.
Improperly formatted images, too much content on a web page, or an overabundance of ads can all cause loading problems. Moreover, each link within your website needs to be active. Google’s crawlers can tell when a link leads to an inactive web page, and broken or inactive links not only detract from the overall user experience, but are also considered to be indicators of a poor quality website.
Is Website Security an SEO Factor?
Google does use website security as an SEO factor, and Google recommends that you protect website users by utilizing an HTTPS (Hypertext Transfer Protocol Secure) communication protocol to encrypt the data exchanged between your website and its users. This is a major reliability factor that Google uses to judge the quality of a website from an SEO perspective. Thus, our Miami SEO specialists will evaluate your website’s existing content to ensure that it is secure and reliable. The SEO team at OTM analyzes the format of each image on your website, how secure your website is, whether or not your web pages contain inactive or broken links, and the overall code and structure of your website to determine how reliable it is. The goal is for your website to load as quickly and efficiently as possible regardless of slow internet connections or network interruptions.
Integrated SEO Content?
The message your website conveys should be consistent across all marketing channels. Meaning, your website's content should be accessible from every type of device and through every digital channel available. This includes local listings such as Google My Business and online directories as well as other digital channels such as social media. A user should never be limited or restricted in how they gain access to your website or content. As such, our Miami SEO specialists will analyze your website’s entire online footprint including whether or not your website is optimized for local listings, whether or not users have the ability to access your company’s social media profiles and post to their own social media profiles from your website, and the number of online channels your website uses to give users access to your content from any desktop or mobile device.
Your SEO-Friendly Website Needs to be Fast!
Websites that attain a first-page ranking on Google usually load as quickly as possible. How quickly? Most highly ranked websites load their web pages in under three seconds, especially on mobile devices. In fact, this SEO factor is so important that Google actually created an online tool, page speed insights, for website owners to determine how fast their website’s pages load. Moreover, your website needs to accommodate both mobile and desktop users by using responsive website design techniques. Our SEO specialists at OTM analyze how quickly your website loads for both mobile and desktop users, and our team uses the information gained from our analysis to make recommendations on how we can improve elements of your website to make it load as fast as possible.
Keyword Research for SEO done by our Specialists
Keywords are the foundation of any SEO campaign, and at On the Map Marketing (OTM), our Miami SEO experts spend a lot of time researching and evaluating different keywords for our clients. Do you want to know how we research keywords for your company? The process our SEO experts use might surprise you.
Keywords from a Miami SEO Expert’s Perspective
How many keywords would you like your website to rank favorably for? One, five, or maybe six? At OTM, our Miami SEO team is trained to dream big, and we use this mentality during every SEO campaign our experts work on. So, if you were thinking five or six keywords, you might be a little surprised when our SEO specialists start discussing 30 keywords for your website, but designing web pages to rank favorably with a number of different high traffic keywords is how successful websites are built.
At OTM, our Miami SEO experts use an SEO-technique known as website information architecture to map the keywords that each web page is designed to rank for on Google’s search results. Website information architecture is used to create a keyword structure for your website that is based on the type of business your company operates and the keywords that correlate to your business. Keywords in general can be separated into two categories:
- Short-tail keywords: Keyword phrases consisting of a maximum of three words
- Long-tail keywords: Keyword phrases consisting of four or more words
Each page on your website should be designed to incorporate multiple keyword phrases. However, the goal of information architecture is to start with a combination of long-tail and short-tail keywords for your homepage that are broad in nature, and once the home page layout is determined, our Miami SEO experts will then design supporting pages that focus on more specific long-tail and short-tail keywords. These supporting pages contain content that explains a specific topic in more detail than than a home page. This technique allows your website to rank well on Google for a large number keywords while avoiding any black-hat SEO techniques, which are SEO techniques that are against Google’s SEO guidelines.
Keyword Search Traffic and Analysis
Another reason SEO experts use a combination of long-tail and short-tail keywords is, each type of keyword has strengths and weaknesses. On one hand, short-tail keywords typically have a massive amount of search volume, but the amount of competition for short-tail keywords is usually very high. Moreover, due to the broad nature of a short-tail keyword, users could be entering their search for a host of different reasons. In contrast, long-tail keywords generally have less search traffic, but long-tail keywords often generate more qualified traffic, meaning customers that are ready to purchase, and are less competitive.
As such, the Miami SEO experts at OTM analyze both the amount of traffic a search term has on a monthly basis and the amount of competition for the keywords you have selected. This is done using keyword research analysis tools such as Google Ads. Moreover, the overall popularity of a search term can be evaluated with Google trends, and these tools give our SEO experts insights into how a search term performs over time.
Do SEO Experts Analyze my Website’s Current Keywords?
The Miami SEO experts at OTM also analyze the Google rankings and search traffic of your website’s existing keywords. If a web page on your website is already ranking well in Google’s organic search results for a specific keyword, you need to determine that amount of search traffic for that keyword experiences on a monthly basis, because a favorable ranking with a low traffic keyword can prove to be worthless due to the keyword’s inability to a healthy amount of attract traffic. As such, the SEO experts at OTM will provide you with ranking data for each keyword your website currently ranks for, the amount of search traffic those keywords have each month, and a number of recommendations on how each keyword can be modified, improved, or replaced with a better keyword in order to maximize the amount of value each keyword brings to your website’s overall performance.
Full Website On-Site Optimizations
Most people don’t realize that every channel you use for digital marketing has an impact on your company’s SEO efforts. PPC, social media management, website design, and other channels can each be used to improve your company’s website’s rankings on Google, because they are all used for the same purpose, driving traffic to your website and as a result, customers to your business. On-site SEO techniques share the same interconnected relationship that digital marketing channels have with SEO. Every improvement, change, or addition you make to your company’s website can improve your website’s rankings on all search engines, but the key to effective on-site SEO is being thorough and paying attention to even the smallest details of each web page.
At On the Map Marketing, our Miami SEO experts have spent years analyzing, evaluating, and dissecting every element that affects a website’s SEO performance. This meticulous analysis has allowed our SEO experts to utilize their on-site SEO skills to build highly ranked websites for businesses all over the world, and now, we are ready to help you!
SEO Experts that Focus on On-Site SEO
The question that most people ask when we discuss on-site SEO is “What is the difference between on-site and off-site SEO?” The answer is simple. On-site SEO is the process SEO experts use to modify content on a website in order to increase website’s rankings with search engines. In contrast, off-site SEO is the process SEO experts use to modify content on external websites like social media, online directories, and other outside websites that link back to your website. The process used for on-site SEO is thorough by its very nature. SEO experts analyze each web page based on every SEO factor available, and these factors apply to every aspect of a web page from the content that is visible to the user to the coding within that content.
Optimizing Headers for SEO
One of the most important things to remember about search engines is, they are designed by people, and as such, they analyze websites in a logical manner very similar to a website user. Due this, each point or topic discussed on a web page should be assigned a header, and headers on a website have different sizes h1, h2, h3, etc. Thus, an h1 header or the main header would be the overall topic of the webpage with subheaders such as h2 and h3 being used for main points and subpoints similar to an outline. Headers should follow a logical order, contain keywords if possible, and be specific and descriptive. Our Miami SEO experts structure web pages in this way, because this method allows Google’s crawlers to analyze, or for lack of a better word read, each web page and understand what the web page is about.
Optimizing Title Tags and Meta Descriptions for SEO
Certain SEO factors are optimized for the benefit of search engine users while also enabling a search engine to understand the content of the web page at the same time. Title tags and meta descriptions fall into this category along with other elements of SEO. A page’s title tag appears in a search engine’s search results as a large blue anchored text, and this text is what the user clicks on to be linked to a selected website. According to Google’s guidelines, each page should have a title tag, and the the Miami SEO experts at OTM create title tags that:
- Are descriptive
- Incorporate your selected keywords within the tag
- Receive a high amount of search traffic
Our SEO experts create title tags in this manner, because all of these factors are endorsed by Google as a good SEO practice for title tags. Meta descriptions build on the broad page description of a title tag, and they appear underneath the title tag on a search engine results page. Meta descriptions should be only 160 characters long, and they provide the user with a more specific description of what the web page is about. When a web page is being optimized by an SEO expert at OTM, the goal is to write meta descriptions for each page that:
- Incorporate keywords
- Are unique and different from other pages on your website
- Clearly indicate what the web page is about
- Are descriptive, error-free, and high quality
The Miami SEO experts at OTM constantly analyze the recommendations made by Google for meta descriptions, because meta descriptions are a critical aspect of SEO from both the search engine’s perspective and the user’s perspective. As such, our process for creating meta descriptions is always based on information circulated by Google. This ensures that our clients always receive the best possible results from their SEO campaigns.
Optimizing Images and Videos for SEO
Images, graphics, and videos play a significant role in the user’s overall experience with a web page. Engaging videos or images will not only add to the overall message the web page communicates to the user but also, encourage the user to interact and engage with the website by sharing a page on social media or simply clicking on a photo or video. Unfortunately, videos and images can also have a negative impact on a website’s SEO ranking due to delays in a website’s ability to load images and videos quickly and effectively. Consider this, according to Google, 53% of users visiting a website with a mobile device will leave if a web page takes longer than three seconds to load. Moreover, Google estimates that the probability of a mobile user bouncing from a website increases 123% for web pages that take between 1 and 10 seconds to load.
This means that your website needs to load as fast as possible while still offering the benefit of including videos and images within your content to the user. To accomplish this, the Miami SEO experts at OTM use the SEO techniques listed below and more to optimize your website’s images and videos:
- Use image and graphic file types that load quickly such as GIF, JPG, and PNG
- Only use images and videos where they are needed. Too often, website owners will include too many videos or images on a web page. This can cause very slow load times and hurt your website's rankings on Google.
- Compress all video and image files to facilitate quick loading times
- Use responsive images that accommodate both mobile and desktop users
- Create descriptive file names, titles, and captions for images
- Include high quality thumbnail images for videos
These strategies and others allow your website to load as quickly and efficiently as possible, and they optimize your website’s videos and images to appear in both search engine results and other parts of Google such as Google images, which can serve as an additional method of driving traffic to your website. Moreover, Google specifically endorses these strategies for both video optimization and image optimization.
Using Links for SEO
Google judges the quality of a website based on both the quality of the external websites that link to your website and the quality of the websites that you link your website to. This SEO factor serves a dual purpose. From a search engine’s perspective, high quality websites will invariably link to other high quality websites as means of validating any facts or claims made within the website’s content. From the user’s perspective, authoritative links provide the user with additional useful information that adds to the overall content of the web page. As such, the SEO experts at OTM incorporate links to high quality authoritative websites within the content of every web page on your website to improve your website’s search engine rankings.
In addition to incorporating links to other high quality websites within the content of each web page, the Miami SEO experts at OTM also incorporate links to other pages on your website. This SEO technique is referred to as internal linking. Internal linking allows Google’s crawlers to analyze your website’s content more efficiently, but it also allows users to seamlessly explore other pages and areas of your website, which increases the amount of time a user spends on your website and can ultimately have a positive impact on your website’s SEO performance as a result.
Does your Company’s Website need On-Site SEO?
We got you covered! The SEO experts at On the Map Marketing have been helping companies with SEO for their website for over a decade, and our SEO team has a massive portfolio of successfully built websites to prove it. So, if your company needs top of the line on-site SEO services give the SEO experts at On the Map a call today.
Niche Specific Link Building Outreach
Which aspect of SEO do you find difficult? If you said link building you’re not alone. 41% of large companies consider link building to be the most difficult SEO tactic. This is due to the fact that link building is the one SEO tactic that requires a website’s content to receive an endorsement from other external websites that are owned and operated by other people or companies. Moreover, for link building to be done effectively, your website needs to have not just any website link back to it, but rather, your website needs inbound links from high-quality websites.
However, your website needs to be of a high quality in its own right in order to attract website owners that are willing to link to your company’s website. The reason being, Google analyzes both quality of the websites your site links to and vice versa. As a result, company’s that own well established websites will not link to low-quality websites, because doing so could hurt their own search engine rankings. At On the Map Marketing, our Miami SEO experts have helped hundreds of companies build a large network of high quality external links to their website, but to really understand the process our SEO experts use to build links to your website, you need to first understand how links, both internally and externally, impact your company’s SEO campaign.
Why is Link Building Important for SEO?
Link building is an important aspect of SEO, because external links that lead back to your website validate the quality and caliber of your site’s content in the eyes of search engines like Google. However, our Miami SEO experts don’t just focus on building one type of link. We focus on a complete link building strategy that encompases every type of link used in an SEO campaign including:
- Internal Links: Internal links are links that connect one page on your website to another page within your website.
- Outbound Links: Outbound links are incorporated into each page of your website, and they link to other high quality well established websites. This type of link is commonly used to give the user access to a source’s website if you are citing a statistic or fact, but can also be used to further elaborate on the information contained within the content of a web page.
- Backlinks: Backlinks are links that connect from an external website to your website. They are the hardest type of link obtain in an SEO campaign, and links from highly reputable websites are often considered to be the most valuable type of backlink you can obtain.
Link Building Strategies
As with most SEO techniques, there is a right way and a wrong way to incorporate links into the content of your website. The Miami SEO experts at OTM use link building techniques that are endorsed by Google to begin with as well as link building strategies that have been highly effective in other SEO campaigns. Regardless of what type of link you are creating, Google has indicated that in order to rank well in search engine results, each link you create should be:
- Concise; and
- Easily seen
Moreover, the Miami SEO experts at OTM ensure that each link we incorporate into your website’s content is either well written and linked to high quality websites or properly and naturally linked to another page within your website. Moreover, our SEO experts utilize link building techniques designed to ensure that your link building efforts don’t have a negative impact on your website’s search engine rankings. Link building techniques that can negatively affect an SEO campaign include:
- Using generic link text such as “click here” or “this page”
- Using link text that has nothing to do with the website you are linking to
- Using hidden links that the user can’t easily recognize
- Using internal links that don’t help users navigate your website easily
Link Building with SEO Experts
At OTM, our Miami SEO experts collaborate with a host of high quality reputable websites to build a network of backlinks to your website. These links not only help your website rank well on Google, but they also drive traffic to your website from reputable external sources. Moreover, effective backlinks often incorporate targeted keywords, come from niche specific websites that are related to your business, and appear naturally within the content of the website that incorporates the backlink. At OTM, our Miami SEO experts handle all of these SEO factors for you.
Our SEO team will not only ensure that your website obtains the high quality backlinks needed to perform well on Google and other search engines. We will also ensure that the backlinks your website obtains are formatted to maximize the value of the link itself.
At On the Map Marketing, our team of Miami SEO experts have helped multiple companies successfully design and execute link building campaigns that allow them to achieve the search engine rankings their website deserves. Are you ready to find out how our SEO experts can help you? Call our office today to speak with an SEO expert and find out how our link building techniques can help improve your website’s search engine rankings.
Fully Optimized Custom Content for your Business : Content is King!
1,890 words, that is the average content length of a web page on the first page results in a Google search, based on an a study of over one million first page listings. Why does this matter? Well, at On the Map Marketing (OTM), our Miami SEO experts analyze every aspect of the web pages that achieve a first page ranking on Google, because we are a customer-centric company. As such, we know that our relentless analysis of every relevant SEO factor available allows us to utilize SEO techniques that have been proven to increase a website’s Google rankings for the benefit of our customers. In other words, the Miami SEO experts at OTM are focused on one goal: helping your website become as profitable as possible.
The fact is, creating and posting fully optimized custom content on your website is one the most important aspects of SEO. According to Google’s SEO guidelines, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.” That is why our Miami SEO experts will always tell you customized content is king!
Content Written by Miami’s SEO Experts
Remember, our SEO team knows that simply posting content on your website is not enough to ensure that your website appears on the first page of Google’s search results. Our SEO experts use a strategic calculated approach to writing content that incorporates each factor Google has indicated SEO-friendly content should contain. In this regard, the Miami SEO experts at OTM focus on three dominant principles of creating search engine optimized content, which are:
- Content should be error free and should incorporate SEO-friendly attributes
- Content should be easy-to-read, unique, fresh, and follow a logical organizational format
- Content should be tailored to the user’s needs
SEO Content that is Error-Free and SEO-Friendly
Google uses a process called crawling to analyze billions of web pages on the internet, and these “crawlers” analyse three main factors by Google’s own admission: the content of new websites, changes in the content to existing websites, and broken links. Many of the SEO-techniques websites utilize to improve their rankings on Google are directly centered around the crawling process, and creating content is no exception.
As such, every piece of content our Miami SEO experts create is vetted to ensure that it doesn’t have any broken links or any grammatical, contextual, or spelling errors. Moreover, every web page our SEO experts design is formatted for search engine optimization by including:
- Proper title tags, logical and coherent headers, and descriptive meta descriptions that incorporate your website’s targeted keywords
- Active links to well established authoritative websites
- Text that naturally incorporates targeted keywords
Easy-to-Read Unique Content Written by SEO Experts
Every factor Google uses to judge the quality of a website is centered around providing users with the ideal online experience. SEO factors such as page load times, obvious links, and engaging content are just a few of the factors that Google’s algorithm uses to provide users with the best search results available, but for content to be engaging from the user’s perspective, it need to be easy to read and understand. This is one of the most challenging aspects of content creation, because website owners need to create content that explains complex concepts in a manner that users understand. Moreover, well written content is always original and interesting, never computer generated or edited.
At OTM, we employ a team of content writers with diverse niche-specific professional backgrounds that specialize in creating SEO content. This group of Miami SEO experts not only focus their talents on creating the highest quality SEO-friendly content available. They also spend a large amount of time researching your business and industry to create content that is easy-to-read, eloquently written, and interesting to websites visitors.
SEO Content that is Tailored to Users’ Needs
The demands of users are reshaping the online industry. For example, mobile users in 2017 were 50% more likely to purchase something immediately from their mobile device than in 2016. Changes in how users interact with websites have dramatically changed the SEO landscape, and this fact is demonstrated by Google’s focus on page loading speeds for mobile users as an SEO factor. However, one dramatic shift in user behavior is the way users are redefining the conversion process, or what we in the SEO industry refer to as the marketing funnel, by using online searches as an evaluation tool.This means that the content on your website needs to meet the needs of the user, or you will run the risk of sending a user’s business to your competitor.
To adapt to these changes in users’ behavior online, the Miami SEO experts at OTM create content that is structured to accommodate the needs of both mobile and desktop users through the use of concise descriptive language in easy-to-consume paragraph formats. Moreover, our SEO experts provide users with facts, statistics, and data that they need to make an informed decision about the product or service your company offers. The changes in the type of devices internet users utilize to view a web page, and how they use the internet to evaluate products, services, and companies is what drives changes in how our Miami SEO experts create content to meet the needs of your website’s visitors. Moreover, our SEO experts are constantly adapting to changes in the digital marketplace to ensure that any content that’s posted on your company’s website meets the needs of your customers.
Customized SEO Content
At On the Map Marketing, our Miami SEO experts don’t make empty claims, and we have an extensive portfolio and list of testimonials to show the quality of the services our SEO experts provide our customers with and the results our clients have experienced as result of our SEO process. The only question is, are you ready to see how our SEO experts can help your business? Call our office today to speak with an SEO specialist who will explain what On the Map can do to increase your website’s rank on Google.
Customized Reporting Made Just for You!
Analytics data is the oxygen that allows SEO to breathe. Think about it: if you made improvements to your website and didn’t have a way to track the impact of those improvements, SEO would consist of just blindly using different techniques that you hope will improve your website’s search engine rankings. Luckily, the Miami SEO experts at On the Map Marketing (OTM) use some of the most powerful analytics and reporting software available to track your website’s progress, and report these results to you every month.
Our SEO experts use a wholistic approach to analytics. Meaning, they provide you with data demonstrating the impact of your SEO efforts that begins with your website’s search engine rankings and ends with how SEO is impacting your website’s conversion rates as well as including metrics for everything in between such a web traffic, your website’s bounce rate, and the performance of each digital channel that drives traffic to your website. Our most common metrics include:
- Search engine rankings for targeted keywords
- Website analytics
- Call measuring
- Conversion rate measuring
Tracking Search Engine Rankings with SEO Experts
The overall goal of SEO is to rank well with search engines. So, this is where the SEO experts at OTM begin their analysis of analytics data. At OTM, our SEO specialists use powerful rank tracking software such as Google Search Console. Google Search Console and similar analytics products provide our Miami SEO experts with broad data such as the:
- Number of clicks on your website’s search engine listing over a period of time: This information allows our SEO experts to demonstrate the impact our SEO team’s optimization strategy is having on your website’s performance.
- Average search position: This metric tracks the average search position overall for all of the keywords your website ranks for on Google.
- Click through rate: This data allows our SEO experts to measure the amount of times a user is clicking on your website’s listing on Google and compare that information to the number of times your listing was actually seen on a webpage, which Google refers to as an impression. Our SEO experts use this information to determine whether or not elements of your web pages need to be refined such as the page’s title tag or meta description, because a large amount of impressions is worthless if the user is not clicking on your website’s search engine listing.
In addition to broad data, analytics software gives our Miami SEO experts access to page-specific data and data on specific keywords. This data is used at the beginning of your SEO campaign to determine a benchmark and during the course of the campaign to track your campaign’s progress and effectiveness. Page-specific and keywords-specific data includes:
- The average position of your website for certain keyword searches
- The number of clicks, impressions, and the click through rate for your website in searches involving specific keywords
- The specific page(s) that are performing in searches associated with a specific search term.
This broad and page-specific information allows you to collaborate with our Miami SEO experts to determine not just the overall performance of your SEO campaign but also, any changes that need to be made to your website’s SEO strategy. Moreover, this type of analytics software allows our SEO experts to identify and fix an errors that might be hurting your website’s performance with search engines.
Website Analytics Reports Prepared by SEO Experts
Website owners are often unaware of the difference between search tracking software like Google Search Console and website analytics software packages like Google Analytics. The easiest way for our Miami SEO experts to explain the difference between these two software packages is, Google Search Console measures how your website interacts with search engines while Google Analytics measures how users interact with your website. When the information from each software package is combined, you can see the complete performance of your website from the time a user clicks on a search result on Google to the point that they contact your office to purchase a product or service.
Google Analytics has a host of different features that allow our Miami SEO experts to dig down into the data from your website, but there are a few categories of data that are critically important to your website’s SEO performance.
- Dimensions and Metrics: Google Analytics allows our SEO experts to analyze and evaluate critical user-related data that gives our SEO experts insights into how users interact with your website. These metrics include new vs. returning users, average time spent on your website, user location information, number of pages viewed per session, and more. This information gives you insights into how engaging your content, link placements, and your website’s design is from the user’s perspective.
- Channel Grouping Reports: Which channels are users utilizing to access your website? Search engines? Social media? Grouping reports by channel allows our Miami SEO experts to determine, which digital marketing channels are working well and which channels are providing your website with the most value. Remember, Google tracks how users interact with your website. So, the type of traffic being driven through each channel directly impacts how your website ranks on Google.
- Demographics and Interests Reports: If your company sells cars, how valuable would traffic consisting of users under the age of 13 be? The answer is probably “not too valuable,” but you don’t know what type of user is visiting your website without demographics and interests reports. These reports allow our Miami SEO experts to determine the amount of qualified traffic, users that can and might make a purchase, that is being directed to your website. Moreover, this information allows you to determine if your SEO campaign is attracting users within your target market.
These are just a few of the powerful features Google Analytics and other website analytics software packages give our Miami SEO experts access to, and this information allows our SEO experts to make local SEO related recommendations, determine your SEO campaign’s effectiveness, and give you insight into the impact our SEO team is having on your website’s performance.
Call Tracking Reports from the SEO Experts
Most service-related businesses have two ways a website user can convert into a lead, phone calls and online form submissions. Form submissions can be easily calculated, but call tracking can be a more challenging metric to track. Fortunately, the Miami SEO experts at OTM use powerful call tracking software that allows you to determine whether new or existing customers are calling your business and the specific channel that customers are using to call your company.
This information allows you to determine the effectiveness of your website’s local listing optimization efforts and call button placement techniques on your website. Moreover, call tracking can serve as an effective conversion metric that gives your company the ability to assess the value your SEO campaign is adding to your business.
Measuring Conversion Rates with Miami SEO Experts
Every website owner wants to have a healthy amount of traffic being directed to their website from multiple sources, but web traffic that doesn’t convert into leads doesn’t generate value. This is why measuring your website’s conversion rate is a key performance metric for any website. Conversion rates in general follow a simple formula, the number of conversions divided by the number of website visitors, but effective conversion rate tracking also incorporates call tracking data into the analysis. If you receive a phone call from a customer that clicked a call button on one of Google’s local listings, is that a conversion? Yes, it is a conversion, because your website’s position on Google’s local listings is affected by its search engine rankings.
As such, the Miami SEO experts use this information to gauge the effectiveness of your SEO campaign, your website’s design and structure, and whether or not your website’s content is effectively inducing conversions. The insights gained from this information allow our SEO experts to maximize your website’s conversion rate through a process called conversion rate optimization. Conversion rate optimization is a technique that is used by our Miami SEO experts to increase your website’s conversion rate by making changes to your website’s structure, design, and content. This process allows our clients to increase the value of their website by maximizing the website’s ability to transform website visitors into leads or purchasers.
How is Your Website Performing?
Call the Miami SEO experts at On the Map Marketing today for a website analysis that will give you insights into your website’s performance. Our Team of SEO experts will explain which aspects of your website are performing well and how the Miami SEO experts at OTM can help you make improvements to web pages that performing poorly.
Why Choose Our Miami SEO Services?
SEO Experts with over 10 years
in the Industry!
At On the Map Marketing, we are not in the SEO business. We are in the business of helping our clients succeed, thrive, and frame a marketing strategy that fosters business growth.
On the Map has over ten years of experience in the Search Engine Optimization industry, and currently operates on three continents. Our digital marketing strategies have helped hundreds of companies achieve the search engine rankings their websites deserve, increase their company’s revenues, and maximize their website’s lead generating capabilities.
In fact, the Miami SEO experts at On the Map have been so effective that our agency was ranked in Inc. Magazine’s list of the 5000 fastest growing companies in America in 2017 and 2018!
All Work Done In-House
Other marketing agencies work with subcontractors to perform portions of the services they provide, but this can cause delays in content delivery, subpar service quality, and price fluctuations.
At On the Map, our agency performs every aspect of the SEO services we offer in-house. This allows our Miami SEO experts to ensure that every aspect of your digital marketing campaign is performed with highest quality standards in the SEO industry and delivered on time.
Moreover, by employing a team of marketing experts that specialize in different areas of SEO, your company can be confident that your SEO strategy is created with the input of web designers, content writers, and digital marketing specialists with years of experience in the marketing industry, and our Miami SEO team is so extensive that On the Map can meet all of your company’s digital marketing needs in one place.
Every SEO package that On the Map offers includes monthly reporting, because our Miami SEO experts want our clients to be able to see the impact our services are having on their website’s performance, search engine rankings, and ability to generate leads.
However, providing your company with monthly tracking data is more than just a measurement of success. This information allows you to understand the online behavior, characteristics, and demographics of your customer base, so your business can implement effective sales strategies that meet the needs of your customers.
This aspect of the services offered by the SEO experts at On the Map demonstrates our agency’s primary goal, which is to help your business grow both online and in your physical service area.
At On the Map Marketing, our Miami SEO experts stand by their track record of consistently delivering the highest quality SEO services available that yield the best possible results for our clients.
Our portfolio is filled with successfully built websites and a growing list of testimonials from business owners just like you who have experienced the impact that high-performance SEO services can have on their website and business.
Call the Miami SEO experts at On the Map today to take the first step in becoming a dominant online presence in your industry!