Our results speak for themselves. Here are some of our New York SEO Clients which we have RANKED Position 1 for some of their most competitive Phrases! We can do the same for your business!
How We Help Your Business?
- SEO Website Analysis (KPI's)
- Keyword Research
- On-Site Optimizations
- Niche Specific Link Building
- Customized Content
- Custom Reporting
Our SEO Experts will Fully Analyze your Website
Before we begin to focus on driving traffic to your site, we first need to make sure that your website is ready to handle this increase. We will analyze your site to identify the necessary optimizations (discussed below), and will also get a sense of how your website stacks up to your competitors, as well as whether or not it provides the information and services that your target audience desires. Once we have established a clear baseline of where your website stands when compared to the rest of your industry, we will be able to use these benchmarks to build on.
Our services go beyond simply providing our customers with high-quality content and targeted keywords (of which you will get both!), and also make sure that every detail is in place so that we can maximize your marketing budget and get you the traffic and conversions that your business needs.
Keyword Research for SEO done by our Specialists
Keywords make up the foundation of a search query because they are simple indications of the actual content or information that the searcher is looking for. If you are a business owner in New York City who is trying to reach customers through their Google searches, it is absolutely essential that you understand their online behaviors, starting with the keywords that they use in order to find services like yours. If you make the best waffles in New York City, then it makes sense that people searching for “best waffle NYC” should be able to find your site. But what about people who are searching for “fancy breakfast in Midtown” or “Belgian waffles in Flatiron?”
In addition to structure and grammar, Google is especially looking to make sure that your web pages have the keywords and queries that your users are typing into the search bar. While some keywords may be obvious based on your industry, there are a few issues: obvious keywords have a lot of competition, obvious keywords might deliver traffic with a lower conversion rate, or your ideal audience may be using keywords and queries that you do not immediately assume to be useful.
Choosing the right keywords to incorporate into your NYC SEO strategy starts with extensive research into your market, your competitors, and the traffic habits of your ideal customer. From there, we will begin to develop both short-tail and long-tail keywords designed to bring high-value traffic to your site.
Your website is the way you speak to the world, and how you show prospective customers that you are the right choice for them. There are many different factors that go into a well-functioning website, and we will go through all of them to make sure that our New York SEO efforts are not in vain. Working with a New York SEO company for your content is one thing, but we are here to give you a full overhaul and ensure that you are able to leverage all of your new traffic as effectively as possible.
SEO Optimized for User Experience
Good UX design often goes overlooked, but bad UX design is the first thing that a user notices when visiting a website. If your page is not intuitive to a new visitor, and they feel that it is too much work to identify the correct actions to get the outcome they need, then they will back out and visit the next search result in a hurry. If you have the best content in the world, but your website is confusing or frustrating to deal with, then Google will quickly recognize that users do not stay on your site, and will start to rank you lower.
In addition to chasing users away with bad UX design, you may also have users that are unable to find how to convert on your page, meaning that they are unable to give you their business even if they are highly motivated. Good UX creates clear and navigable funnels that users can follow in order to reach the final action they hope for, whether that is to buy something on your site, sign up for your mailing list, and anything else that you have as a goal. When you’re perusing SEO companies in New York make certain that the one you chooses has a firm grasp of UX in internet marketing.
Your website’s quality score is another important factor that will need to be a central focus in your New York SEO plan. The actual factors that go into how Google assigns a quality score, like much of Google’s requirements and expectations, are somewhat unclear (Google does not disclose their standards—it takes a New York SEO expert to continually update their practices and strategies). However, thinks like the speed your site loads with, the ease of navigability, and your bounce rate all inform this number.
A lower quality score will cause Google to suppress your page on their search results page, which can be detrimental to your traffic. When you are working with On The Map, Inc., our New York SEO consultants will do a comprehensive audit of your site in order to identify any possible issues that could be counterproductive to your NYC SEO rankings and provide you with the resources to correct these problems.
Niche-Specific Link Building Outreach
A good website is one that encourages interconnectivity across the internet, meaning that your site should have outbound links that lead to other reputable sites that your visitors may choose to engage with. This does not mean that you need to, or should, link to your competitors, but providing sources for statistics, research by educational institutes or other information to augment your own content is a great indication that you care about the quality of your site.
In addition to outbound links, Google likes to see that there are many “backlinks” for a website, meaning that there are other reputable websites that direct traffic back to you. This is another easy way for the bots to assume that you are an upstanding contributor to your industry and that other companies rely on you for information and guidance.
Fully Optimized Custom Content for your Business: Content is King!
At the heart of a successful New York SEO strategy is the actual content that you are putting out onto the internet. Overall, you must be able to provide useful, accurate, and high-quality content to your target audience. When a user visits your site, they expect that they will have access to the information they are looking for, both to provide them with the answers to their question, but also to confirm that you are a reliable and trustworthy business to work with. If someone is looking for a plumber in New York City and they visit a site full of information about electrical work, they will understandably be confused, and likely leave to find a different site. In the same vein, a plumbing site full of spelling errors and incorrect information gives a user an idea of the work they can expect if they hire your service: unreliable and sketchy.
Google’s bots will crawl through a website looking for things like spelling and grammar errors, poorly formatted pages without headers, subheaders, and tags, and will flag each of these issues as a reason to drop your ranking. The in-house content writers that our New York SEO firm uses are experts in researching, writing, and formatting your website in a way that is simple for users and appealing for Google crawlers at the same time.
Customized Reporting made just for you!
Digital marketing has many benefits, and one significant benefit is the fact that you can generate extensive data for nearly every metric possible. However, this type of access to data means that someone who is not familiar with New York City SEO may be focusing on the wrong metrics for success. We will work with you to understand exactly what type of data is the most meaningful for your business and provide you with customized reporting that gives you an accurate and complete look into the work that we are doing for you.
One of the major benefits of working with a New York City SEO company is that you have access to a team of experts in a range of focuses, including SEO analytics and reporting. With our robust data tracking capabilities (and a highly-intuitive reporting system so that you can understand what you are looking at), we can make rapid adjustments to your NYC SEO campaign in order to maximize the effectiveness and provide you with the traffic you expect and deserve.
Why Choose our New York SEO Services?
SEO Experts With Over 10 Years In the Industry!
If you are looking for a New York City SEO expert, why not take advantage of the fact that we are a whole company of SEO experts? We have been helping customers get the SEO traffic that they deserve for over a decade, and our team is made up of many people with more experience on their own. Trusting a major job to a single SEO contractor in NYC may work out fine, but if you are looking for a one-stop SEO company to take on every single step of your project, contact On The Map, Inc immediately.
All Work Done In-House
One of the most important benefits of working with On The Map, Inc. as your New York City SEO company is that we pride ourselves in keeping all work in-house. This means that every single piece of work that goes into your SEO campaign is done by someone who is accountable to your needs, trusted by our company and a valued member of our SEO team. Many other companies may outsource a lot of the individual tasks or areas of focus for your project, which can result in miscommunications and a general lack of accountability that we work hard to avoid.
Tracking data is an essential piece of a comprehensive SEO strategy and something that our New York SEO experts will be able to walk you through as we measure the performance of our campaigns. We work hard to focus on the important pieces of data and avoid “vanity metrics” that many contractors may like to point to when showing their progress. Hiring an NYC SEO firm means that you mean business, and we are here to drive the results that you expect so that you can start reaching more customers and getting better engagement with your digital traffic.
When a user searches for a query and does not engage with an ad, the top rank has 42% of the traffic, while the second position drops to 11%, and the third down to 8%. This shocking drop in traffic should give you a great idea of why it is so important to rank high, and why the first position in organic rankings is the absolute best place for your website to be in the Google and Bing search results.
The remaining results on the front page experience even more of an aggressive decline in engagement, but if your site is on the second page or beyond, your likelihood of getting reliable and productive traffic to your site is extremely low. Getting to the first page is important, but ranking high on the first page is equally important. If you are putting resources into your SEO NY strategy and you are not a top performer for your target keywords and queries, you will not be getting the conversions you need in order to give you a reasonable ROI.
When you choose On The Map, Inc. as your New York City SEO firm, you can be confident that we are results-driven and data-focused every step of the way. Because you will be able to take advantage of our custom reporting and our data tracking expertise, you will be able to know exactly how we are performing at any given time.
New York SEO Experts
Digital marketing is a broad, nebulous, and oftentimes overwhelming term that covers a wide range of topics, mediums, and tactics. As a business owner in New York City, it is entirely understandable that you want to make sure that you diversify your marketing efforts to reach the widest range of target consumers as possible, while also making sure that you are getting the proper return on your investment. A marketing budget that is spent with little positive return is not a marketing budget well-spent, but through a combination of expertise, consistency, and research, you can make sure that you are getting the results that you deserve.
Search engine optimization is one very popular type of digital marketing, but the term can be confusing for the uninitiated. Additionally, once you understand the basics of an NYC SEO marketing strategy, you may quickly determine that the tasks are too overwhelming to take on by yourself. An effective SEO strategy requires extensive initial planning, ongoing benchmarking and data analysis, and continuous updating to ensure that you are able to retain your position.
If SEO is so much work, why bother with it? In this article, we will explain many of the benefits that you will experience as a business owner in New York City when you engage in a well-executed New York SEO plan. The team at On The Map Marketing has been delivering exceptional results for over a decade in the SEO industry, to a wide range of clients in many different industries and goals. Our secret to success lies with our unique and custom approach to each client, which is based on a data-driven planning phase, implementation, and upkeep performed by experts in their respective fields, and a strong focus on customer satisfaction.
There are many different ways that a business can reach their clients, including NYC SEO, like pay per click (PPC) advertising, social media, print ads, and more. There are benefits and drawbacks to each of these marketing channels, and when they are part of a comprehensive and holistic marketing approach they can support each other and ultimately provide you with a consistent and motivated stream of potential customers.
Search engine optimization is an important aspect of a holistic marketing plan, and for good reason. According to research, 85% of search engine users will avoid clicking paid ads, and 75% of searchers will never click past the first or second organic result. These two findings alone provide a compelling argument for engaging with a strong New York SEO strategy, but there are many different details that need to be right in order to have a working strategy that brings the right clients to your website. Finding the right SEO company in New York is one of the best steps for you to take to ensure that all of these details are covered.
Contact Us Today
The sooner you contact the team at On The Map Marketing to inquire about your NYC SEO needs, the sooner we will be able to discuss your needs and goals, develop a general idea of the work to do, and provide you with a quote for these services. You are an expert in your industry, and you deserve to get qualified and engaged traffic to your website so that you can provide search engine users with the services and products that they are looking for. With the help of our expert New York SEO team, you can get started towards capitalizing on that valuable traffic today.
Contact us and find out why On The Map stands out among all New York SEO agencies.