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How We Help Your Business?
SEO Website Analysis (KPI's)
Niche Specific Link Building
Our SEO Experts will Fully Analyze your Website
On The Map Marketing in Miami has over 10 years of experience in marketing and helping companies like yours connect with digital audiences. We’ve seen a lot of trends and changes, and offer customizable packages based on our history of successful Raleigh SEO campaigns.
Analyzing your website for accessibility is beneficial for all audiences. People who rely on special tools for them to interact with the internet will notice your precise and clean website that is easy for them to use. There are automatic checkers that will analyze everything on your site, such as alternate text, but they don’t have a human touch. Sitting down and manually checking your website is the best way to catch potential problems that artificial intelligence won’t find. One common issue is with screen readers and information fields where users have to type in information, such as an email address. Again, people really do notice when you have a well-designed website.
But what makes websites accessible is also beneficial for people with temporary disabilities, such as a broken arm, or changing the color of the site to make glare less of an issue for people reading outside on a tablet. Accessibility allows people to continue interacting with your website regardless of their circumstances. And that can lead to loyalty as your audience finds your website to be easy to use, and reliable each time.
On The Map Marketing will also research which queries and specific words people use to find both your site and your competitor’s website. Knowing how they are finding you means building more effective strategies to get even more people to find your website and click on it.
Most people type in searches that are very specific and at least three to four words long. These chains can be searches such as “plumbing services Raleigh” and are generally when people are looking for something with a specific purpose. These visitors tend to have a higher conversion because they are in the mindset of finding what they need. Let On The Map Marketing help you connect to the people who don’t know that they want to connect to you yet.
How does a Raleigh SEO Expert Analyze my Website?
Google wants website owners to create websites with a user-friendly structure. The optimal website structure from an SEO perspective should allow visitors to explore and interact with your website naturally and locate the information the user is looking for easily, because users, by nature, can quickly become frustrated and leave a website that is too complex or structured in an illogical manner. A poorly structured website can not only have a negative impact on your website’s ranking on Google, but it can also have a direct impact on your business’ bottom line In fact, according to Google’s research, mobile customers who have a negative online experience with a website are 62% less likely to purchase from the website owner’s brand in the future.
Due to this, the Raleigh SEO experts at On the Map begin every SEO campaign by analyzing your website’s structure and making recommendations on how you can create a structure that is easy to navigate and SEO-friendly. Our Raleigh SEO experts accomplish this task by employing a structuring technique known as website information architecture, and combining it with Google’s best SEO practices. This practice allows our Los Angeles SEO experts to analyze, modify, and create websites with the following structural attributes:
- A natural, user-friendly hierarchy
- A growth-oriented structure
- A page structure designed to target and rank for multiple high traffic keywords
SEO-Friendly Page Attributes
After your website’s structure has been analyzed, our Raleigh SEO experts compare each web page’s technical characteristics against the SEO standards published by Google. Remember, each recommendation made by Google is designed to make your website more user and SEO-friendly. Consequently, our Raleigh SEO expert’s analysis is designed to answer key SEO-related questions such as:
- Does each web page have a meta description and title tag that incorporates specific targeted keywords?
- Does each web page incorporate authoritative external links and targeted internal links into its structure?
- Is each web page optimized for mobile SEO, and was it created with responsive web design techniques?
- Have all images, videos, and graphics been optimized to increase page-loading speeds?
Content is the Most Important SEO Factor
According to Google, offering engaging content is the most important SEO factor Google uses to judge the quality of a website. Therefore, every web page on your website should offer high-quality content that is well written, error-free, and engaging in order to rank favorably on Google. Factors such as misspelled words, broken links, or poorly composed content will not only cause users to leave your website very quickly, but it can also send a message to Google that your website offers low-quality content. Consequently, our Raleigh SEO experts will both analyze the quality of your website’s content and provide you with a list of recommendations on how to improve on your website’s content to make it more engaging and SEO-friendly.
Keyword Research for SEO Done by Our Specialists
In the last 10 years, search engine optimization has become the hottest new field in digital marketing, allowing anyone from any business of any size to connect with wider audiences to grow their businesses. In that time, Google has made changes, trends have come and gone, and content gets easier to create. With so much content out there you have to stand out.
Keywords can help a company stand out and be found by potential customers or audience members and it helps you optimize your website by providing unique keywords that will catch the attention of people looking for businesses and services just like yours.
What Are Keywords
Keywords are words or phrases that relate conceptually to you, your business, your niche, or even a specific product. These are generally the words and phrases that everyday people type into search queries on search engines. For example, if someone types in “SEO marketing Miami” then they will get On The Map Marketing as one of the top websites listed on their search engine result page.
This is useful for anyone, not just people in big cities who are surrounded by competition. Companies in small towns and cities have their own challenges in getting the word out to the very small population around them. For both situations, location-based keywords can be used to generate traffic to direct visitors to find out more about businesses in their vicinity. Our Raleigh SEO company can help you build your target audience here in the Research Triangle!
Many years ago even schools were teaching kids how to choose the right words for a search query. Thankfully, developers have made it easier for regular, everyday people, such as your customers, to search online using normal, everyday language. This includes long phrases and whole questions. These tend to be highly specific searches that people in your niche are making with at least four keywords. These generally convert better into sales, memberships or email signups because these people are looking for something specific, and searched with a motivation in mind. The other benefit to them is that they also help with rankings a lot. Researching which ones they are looking for helps you to create better strategies and make better decisions for your business.
Our SEO specialists’ job isn’t done until they check out what your competition is doing. Each time one of our specialists works with a client they think about some key questions to drive marketing solutions:
- What are the keywords that both your sites have in common that are driving high traffic to both of your sites?
- What are the different keywords that are driving their success that you are not using?
Are any of them relevant
to your company? Are any irrelevant? Don’t feel pressured to be something
Contact our Raleigh SEO marketing firm today.
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How do Raleigh SEO Experts Research Keywords?
From a technical perspective, our Raleigh SEO experts separate keywords into two distinct categories, and each keyword category has its own unique set of advantages and disadvantages. The two broad categories of keywords our Raleigh SEO experts use to analyze and contrast different keywords are as follows:
- Long-Tail Keywords: This type of keyword is usually four or more words long and highly specific. Typically, long-tail keywords have less competition than their shorter counterparts, but they also experience a lower search volume.
- Short-Tail Keywords: Short-tail keywords are normally one to three words in length and very broad. Short-tail keywords typically have a large amount of search volume and an equally large amount of competition.
How do Raleigh SEO Experts Determine the Best Keywords for my Website?
There are three metrics used to determine whether or not a keyword is valuable enough to incorporate into your SEO strategy: relevance, search volume, and competition. Consequently, our Los Angeles SEO experts typically choose a mix of both long-tail and short-tail keywords to maximize the value of your marketing budget and the amount of traffic each web page attracts. This is mainly due to the strengths and weaknesses of each type of keyword.
What are the Advantages to Using a Mix of Long-Tail and Short-Tail Keywords?
Long-tail keywords, for example, have less competition, and as a result, it is generally easier for your website to attain a page-one ranking for this type of keyword. While it is true that long-tail keywords have a lower search volume, they also attract “qualified traffic,” customers that are ready to make a purchase or schedule a service, due to the highly specific nature of each long-tail keyword. For example, if our Raleigh SEO experts were creating a law firm SEO campaign, they would incorporate certain keywords that are highly specific and applicable to the area of expertise of each attorney with the firm such as “Car Accident Lawyer in Raleigh, CA” or “Medical Malpractice Attorney in San Diego, CA.” Clients who search for these keywords are normally planning on hiring a lawyer immediately, but due to the keyword’s specificity, potential clients will not search for this type of term as much as a short-tail keyword.
In contrast, short-tail keywords experience a much larger search volume than their counterparts, because they are so broad. For example, if your Raleigh SEO expert was incorporating the keyword “Dentist in LA” into a dentist SEO campaign, they would explain from the beginning that obtaining a page-one ranking for this broad keyword will take time and money, but when you do achieve this result, you can expect for this keyword to generate a large amount of online traffic. Due to the contrasts between the two different types of keywords, our SEO experts help you create a calculated list of keywords that your website’s content will target. The keywords chosen often consist of a balanced mix of long-tail and short-tail keywords that are chosen based on their ability to facilitate long-term growth and to maximize the value of each keyword chosen adds to your website’s content structure.
Full Website On-Site Optimizations
Website optimization helps your site to be discoverable to new potential clients, customers, or audience members and allows them to easily use your site without issues that could cause them to leave your page. A Raleigh SEO firm, like On the Map Marketing, can help you get started on the road to full optimization.
Keyword Research and Exploring
What keywords are your customers using to find you? What keywords are they using to find your competitors’ websites? Keyword research means looking into what people are typing into search engines that eventually leads them to your website.
Location-specific keywords generate traffic to a business within a specific area. If you’re a small dental office in Atlanta, for example, then you will want to attract new patients from your area, and thus show up in their search results when they go online.
Long-tail keywords are longer chains of words that people use to search online that resemble almost what they’d say out loud. Gone are the days when keywords had to be typed in a specific way. Search engines can handle these long-tail keyword searches, and you can analyze and use them.
Optimal Loading Times
If your site has a lot of graphics, pictures, or videos that are slow to load, then your visitors will get impatient and leave your site. Optimization means finding a balance between resolution and time so your visitors can still see high-quality content, but won’t decide to leave before having the chance to view it.
Content, Headers, and Tags
In order to understand optimization, it’s important to know a little bit about how search engines work. Crawlers search the internet for information and index it accordingly. So if you’re a business that specializes in underwater photography, then those crawlers will index your site with this relevant information.
When testing your website for optimization, you will want to check for the technical aspects and style of the site. Are all the headers properly labeled? If not, then it will be hard for the crawlers to know what your content is about and how relevant it is. Is the content spelled correctly? Are the title tags properly formatted, are they an appropriate length, and are they in the right place? These details make a huge difference in how your site gets ranked in search engine results, so you will want to check these thoroughly.
It’s important that your website can be accessible by all people. While there are automatic checkers, you will also want to check out your website manually. For example, does the screen reader pause at the appropriate times, or make it clear that there is a box on the screen asking for an email address? Checking it yourself allows you to use your website the way another human being would, with the difference being how you use it. Checking it manually and ensuring it is accessible will mean a lot to your audience.
On The Map Marketing is a Raleigh SEO company that does full website on-site optimization. Reach out today so we can learn more about how to serve your needs!
Our Raleigh SEO Experts’ On-Site SEO Checklist
Our Raleigh SEO experts always base their recommendations on information that is published by Google, and the on-site SEO techniques our Raleigh SEO experts use to create and evaluate web pages is no exception to this rule. Consequently, our Raleigh SEO experts have designed a set of fundamental on-site SEO factors that should be included and optimized as a part of every SEO strategy based on the best SEO practices published by Google:
- Meta Descriptions, Title Tags, and Headers
- Images and Media
- Internal and external links
Meta Descriptions, Title Tags, and Headers
Both meta descriptions and title tags are used to tell both Google and users what the topic of a web page is. According to Google, each page on your website should have title tags and meta descriptions that are unique, well written, and that accurately describes the topic of the web page. More importantly, our Raleigh SEO experts recommend that you incorporate keywords you are targeting into each web page’s title tag and meta description when the keywords can be used naturally. The fact is both of these page attributes interact with Google’s search results directly, and as a result, incorporating keywords into meta tags and title tags can be an efficient way to tell Google that your web page is a relevant result for a user that is submitting a particular search term.
Similar to title tags and meta descriptions, each page should incorporate headers that are logically structured, well written, and incorporate targeted keywords when possible. However, unlike their counterparts, headers allow users to find the information they are looking for quickly and efficiently, and typically, users expect to find the information they are looking for in seconds or they will leave a web page. For example, Google found that 53% of mobile users left a web page if it took longer than three seconds to load. So, your headers should be written in a manner that allows users to locate the information they are looking for as fast as possible.
Images and Media
Ever since the release of the speed update, optimizing images, and media for SEO has never been more important. The goal is to exploit SEO factors that allow Google to better understand the types of images that are incorporated into your website and to use optimization techniques that allow the images in each web page to load as quickly and efficiently as possible, based on Google’s recommended best practices for optimizing images and media. These techniques include:
- Writing “alt text” for each image to allow Google to better understand the contents of the image
- Compressing the size of images to decrease load time
- Converting images to load-friendly formats
All of these SEO techniques are not only recommended by Google, but they are also SEO factors that Google openly admits it uses to judge the quality of a web page, which is why these enhancements can have a such a substantial, positive impact on your website’s performance on Google.
Internal and External Links
Google follows and tracks all of the links that you incorporate into your website’s structure including internal links, links that link one web page in your website to another, and external links, links that link a web page on your website to another website. However, broken links or links that lead to low-quality websites can have a negative impact on your website’s ranking on Google, which is why our Los Angeles SEO experts recommend:
- Checking to make sure each link is active and working properly
- Only linking to authoritative, high-quality, external websites
- Creating a targeted internal linking structure
- Only using contextually relevant, targeted internal links within each web page
If you have an existing website and are wondering whether your website is due for a redesign, contrast your website against our Raleigh SEO experts’ on-site SEO checklist. If you find that there are a number of factors that need to be fixed, revised, or created, your website may be due for a revision.
Niche-Specific Link-Building Outreach
Search engines help your customers by providing them with relevant information that catches their attention. You, as a business owner, need to know what those people are looking for, how they’re looking for it, and where they’re getting it (or, who your competitors are). A Raleigh SEO company with an unmatched level of experience can help you climb the search engine rankings.
What you need, then, is to be front and center when potential customers do a search in your field. You want to know how they’re finding out about your competitors and highlight what you offer that they do not.
By building authority with backlinking, you can lead traffic back to your website. We offer specific, customizable marketing packages to help build yourself up in your specific niche market.
The first step we take is getting to know our clients, the area or field they are known for and market trends in their niche field through research. We ask important questions to bring about the right revelations to spark creativity and original thinking. What do you provide that your competitors do not?
When other authority sites link back to your site, it builds up your authority as well. There are many strategies to build relationships with others in your niche so you can backlink to each other’s content when relevant and appropriate. Backlinks help others outside of your audience learn about you, and first arrive at your site, solely through being mentioned by another blogger, for example.
Keyword researching answers key, critical questions such as what specific words or phrases people are using, and how many people are actually searching for those keywords.
You may have the number one keyword when you search for a specific keyword you developed or are promoting, such as a catchy name for your blog, but if nobody is searching for that keyword then it doesn’t matter.
If you’re trying to build up buzz in your area about your new business, then you want to target people in your area who are looking for what you offer. For example, when you search for a restaurant in Google, the closest restaurants to you show up in the search results, along with general information about restaurants and maybe a couple of news articles. A Raleigh SEO company can build your target audience here in North Carolina.
Keyword targeting is extremely important in digital marketing and has changed significantly over the last 20 years. Long gone are the days of people having to think hard about how the search engine thinks, getting frustrated when they did not use the right keywords. Thankfully, web developers did away with that, because that’s now how real people think. Nowadays search engines can handle longer strings of keywords the way actual people search for them. Long-tail keywords allow your audience to look up more specific information
We think about who our clients are, who is in their audience, and who their competitors are. We then design with them in mind. We can custom-build a website that fits your brand and generates much enthusiasm for your audience.
Creating a Website Structure that Encourages Backlinking
Currently, YouTube boasts a user base of over 1.9 billion members, and Facebook has an even more impressive audience consisting of 2.38 billion monthly active users. The fact that there are this many people engaging every day on social media is impressive, but it also creates a unique opportunity for website owners who can create content that users want to share. This content can come in many forms such as blog posts, videos, images, etc., but the key to making your content enticing is inviting users to share through:
- Maintaining a social presence on every major social media platform
- Encouraging users to post and share content by inputting social media buttons on each page of your website.
- Creating content that is designed to engage and interest users
Content shared on social media not only creates backlinks from social media, but it can also entice and encourage editorial backlinks if the shared content is authoritative such as blog posts, white papers, or even informative videos. Moreover, effective backlinking campaigns can have a huge impact on how users engage with your business’ brand. For example, Columbia Sportswear launched a video campaign that demonstrated how their outdoor gear is put through the harshest conditions on Earth. This campaign was designed and refined based on an analysis of how users engaged with the brand on social media and engaged with the campaign itself on social media.
The result? Brand engagement increased 147%, so your efforts to create content that is fun, engaging, and designed to acquire organic backlinks can have a huge impact on your website’s performance from an SEO perspective.
Creating an Editorial Backlink Strategy with the Raleigh SEO Experts
Google encourages website owners to collaborate with reputable publishers that offer their readers niche-specific, informative content through guest posts, which are often referred to as contributor posts, partner posts, or syndicated posts. This type of content is published on well-known publications to inform and educate readers on niche-specific topics, and it is also a fantastic way to gain reputable, keyword-specific backlinks to your website.
The Raleigh SEO experts at On the Map work with a number of different well-known publications across multiple sectors of the economy. Our goal is to design a link-building strategy that methodically increases your website’s authority as an industry-specific source of information in Google’s eyes by creating and publishing guest posts on our online partners’ websites that backlink to your website. This tactic not only increases your website’s rankings for targeted keywords, but it also drives qualified traffic to your website from a number of different online publications.
Implementing a Link-Building Strategy with the Raleigh SEO Experts
Successful link-building campaigns take time and expertise, but they also involve an in-depth collaboration between you and our Raleigh SEO experts. In fact, this is one of the most important aspects of any link-building campaign, because it allows our Raleigh SEO experts to create a link-building strategy that is designed to meet your individual needs. As such, structural changes to your website, an in-depth social media management strategy, and the proposed guest posts that our Raleigh SEO experts are planning on publishing will all be reviewed and discussed with you as a part of the implementation process to ensure that you are satisfied with each aspect of your custom link-building strategy.
Fully Optimized Custom Content for your Business : Content is King!
In today’s digital world, everyone benefits from using content to build their online following and grow their businesses. Businesses in Raleigh require optimized Raleigh SEO content.
This can and should be the fun part, because this is where ideas meet plans. Brainstorming ideas might be a lot of fun, and there might be some things that you are genuinely excited to share with your audience. Our skilled team of web designers, writers, and digital marketing professionals take these plans and execute them, while also using SEO to attract more people to your posts.
One of the most important things to keep in mind when writing for search engine optimization is to write content for people, not robots. Most audiences aren’t analyzing content to see if it is optimized to be read and understood by a robot crawler on the internet. Instead, they care about reading something that actually engages them. Have you ever seen a post on social media where the original poster later wrote an update explaining how shocked they were that their views and opinions really struck a chord with people? Most likely you have. Nowadays people write impassioned posts about things that upset or inspire them. What all of those unexpected viral posts have in common is a very human element that touched and connected with people. Nobody is going to be excited to read stiff content that is written in a way that doesn’t sound like a real person.
What Is Your Audience Looking For
At On The Map Marketing, we get to know you, who your competitors are, and who is in your audience. We have the Raleigh SEO specialists to build your audience. We research what they are researching, what keywords they’re using to find results, and what is most effective in getting them to click, make a purchase, or finish some other call to action.
Facts and Quality in Blogging
There is no better way to persuade and educate your audience about your business than with relevant and interesting facts. Infographics are also great aids to present facts to your audience in a visual way. For example, an attorney can show a table explaining the different penalties for a particular type of crime, such as a DUI, according to the governing laws in their area. This makes it easy for information to be read and understood by readers.
You can also use supportive facts and figures as backlinking to build authority on your site. Using the same example above, that same attorney can link to their state’s code in the table where facts and figures on DUI are presented.
Quality information that comes from reputable sources also builds trust in your audience. As you post more content on your site they will return because they see that your posts are reliable, thorough, and clear. Nobody is looking for confusing or poorly-researched information, but people do notice and get excited when a blog puts in the extra effort to be of a certain excellence.
What is Well Organized Content?
What is well-organized content? Our Raleigh SEO experts hear this question a lot, and the answer has two parts. The first answer is that the content on your website should be structured for ease-of-use by utilizing website information architecture techniques to create your website’s structural design. Website information architecture allows you to structure a website using very broad topics and very specific topics, both of which will focus on targeted keywords while at the same time creating a logical, easy-to-navigate structure for the user.
Remember, users expect to find the information they are looking for fast, and if your website’s content structure fails to meet this expectation, it can have a devastating impact on your website’s performance. In fact, 94% of users’ first impressions are, and Google has found that 53% of users are willing to leave a website if there is as little as a three-second delay in load times. So, your website needs to have a simple structure that allows users to find information as quickly as possible.
Each Web Page should have Fresh, Unique, Well Written Content
In addition to having a well-organized content structure, each web page on your site needs to be organized using proper headers and contain error-free, engaging content. In order to achieve a page one ranking on Google or maintain a highly ranked status on Google, website owners must be constantly and consistently adding fresh, well-written content to their website’s structure, because each of these factors is used by Google in its ranking algorithm. Due to this, the Raleigh SEO experts assigned to On the Map’s writing team provide our clients with a constant stream of fresh, new content that is both unique and well written as a part of most SEO campaigns. Unfortunately, adding and revising content is an aspect of SEO that both website owners and novice marketers often overlook, because they have not tracked and analyzed Google’s guidelines, changes to Google’s ranking algorithm, and how certain updates have affected websites over time.
How Does Google Judge Content?
After over a decade serving clients in the SEO industry, the Raleigh SEO experts at On the Map have methodically tracked changes to Google’s algorithm and studied the impact well-known ranking factors can have on a website’s performance. When Google rolled out the “freshness update” in 2011, every Raleigh SEO company took notice, because the tech giant was informing the online community that one of they key aspects of obtaining a high ranking spot on Google’s search results was constantly updating and adding new, engaging content. Moreover, our Raleigh SEO experts incorporate each aspect of Google’s best practices into each piece of content we create, and one of Google’s most important guidelines with respect to content is the duplicate content standard that Google imposes on all website owners.
Within this standard, Google openly states that publishing content that is identical or very similar to other content online or on your website will not only negatively impact a website’s SEO performance, but it could also cause your website to be flagged for black hat SEO practices. Consequently, each piece of content you publish needs to be unique, independently composed, easy to read, and free of any typographical or grammatical errors. This approach to content creation ensures that your website is in compliance with Google’s content guidelines and that you are publishing content based on Google’s recommended best SEO practices.
Professionally Written Content from the Raleigh SEO Experts
Regardless of whether you are creating content for a contractor SEO campaign, a dentist SEO campaign, or simply adding new content to your wordpress website, publishing well-organized, unique, engaging, professionally written content should always be the cornerstone of your SEO strategy. At On the Map Marketing, we employ a team of professional writers that create and compose some of the most dynamic content on the internet in order to help our clients attain the highest possible ranking on Google. These Raleigh SEO experts don’t just provide clients with content. They give our clients confidence in knowing that each web page on their website is professionally written and designed to engage and interest online users because as any of our Raleigh SEO experts will tell you, content is king!
Customized Reporting Made Just for You!
Every company needs analytical reports. They are a necessary history, essential to analysis, and communicate important information to your team about the performance of your business. But not all information is equally useful or accurate, and neither are all companies. It’s never wise to rely on one-size-fits-all measurements, metrics, and strategies.
There is a better way. At On The Map Marketing, we are a forward-thinking Raleigh SEO company. We like to get to know who you really are, what you stand for, who your target market is, and who you compete with. Using the information we learn about you, we customize a plan that includes the reports that we deem will be necessary for your organization.
For example, the enrollment office of a training institution will need facts and figures comparing the number of prospective students that decided to enroll at the school that year with the number of the year prior. They need that information in order to make important budget decisions about professors and class offerings, and also to see if their marketing strategies have been effective in maintaining or increasing enrollment. Consequently, this enrollment office requires specific, unique reports that are dissimilar to the data that would be collected at a restaurant or for a personal injury lawyer.
Making A Schedule
You can decide how frequently you want to share these reports, and run them on a schedule that suits your company’s needs. You can even set multiple schedules. For example, you can run a weekly report but also run one for the entire month.
Of course, you can decide who you want to share the schedule with since it’s easy to distribute the reports securely among members of your team.
Not only is the data customizable, but so is the actual design of the report. Whether you’re going into meeting with investors or with board members, having a sleek, clean report with accurate, easy-to-read information will always make a fine impression on your clients and employees.
Customizing reporting for your company’s needs means that you get focused, useful reports that are relevant to you. Contact our Raleigh SEO firm today to get started.
Our Raleigh SEO Experts Help you Understand your Audience
The preferences of your customers are evolving at an exponential rate. For example, according to Google, searches including the term “open now” increased by 300 percent from 2015 to 2017. Moreover, there was a 35 percent increase in searches for “product reviews” during the same time period. These changes in the online search behavior of consumers allows our Raleigh SEO experts to determine the most effective way to structure each SEO campaign, because the first step in creating an SEO strategy for any business is identifying who your ideal customers are and based on this information, the most effective way to reach them based on their online search habits.
Monthly Reporting and Creating KPIs
Every SEO package On the Map offers our clients includes monthly reports with a host of different data sets. Our Raleigh SEO experts use these metrics not only as a way to measure and demonstrate a campaign’s efficacy but it also allows our SEO experts to identify certain areas within a website’s structure that may need to be revised or altered. For example, certain key metrics such as the amount of traffic each web page attracts, the performance metrics of each source that directs traffic to your website, and your websites conversion rate are all measurements of both performance and diagnostic data. These data sets and others are delivered on a month-by-month basis, so you can discuss our Raleigh SEO experts’ analysis of the impact your digital marketing efforts had on your website’s performance and how your initial strategy can be improved.
Key performance indicators (KPI) are metrics that businesses use to gauge the impact their marketing budget has had on their business’ performance from a financial perspective, and normally, each website will have its own unique set of KPIs that are chosen based on the type of business you are operating. For example, online retailers often use sales as a KPI, because they define a conversion as a sale. This allows them to calculate and understand the return they are experiencing on their marketing investment. Generally, there are three fundamental KPIs that businesses use based on their unique business model:
- Average Revenue per Conversion
- Average Revenue per Lead
- Average Revenue per Visitor
Our Raleigh SEO experts not only help you calculate your website’s KPIs. They also help you understand the interplay between the data in your monthly reports and your KPIs. For example, if your website experiences a 10 percent increase in online traffic after the launch of your SEO campaign, but you don’t see an increase at all in your website’s conversion rate, our Raleigh SEO experts may need to focus their efforts on conversion rate optimization as a part of your SEO campaign. If the majority of your online traffic is only coming from one source, but it is not driving qualified traffic to your website, our Raleigh SEO experts may need to analyze your local listing optimization strategy.
The goal of the analysis of data and actively collaborating with our Raleigh SEO experts every month is to make strategic changes to your overall SEO strategy in order to ensure that your campaign is as effective and successful as possible.
Why Choose Our Raleigh SEO Services?
SEO Experts with over 10 years
in the Industry!
Search engine optimization has changed significantly in the last 10 years. But what sets On The Map Marketing apart is that our team has been in the industry all along, watching trends rise and fade. Because of that, we’ve been able to see what works, what doesn’t, and which tools will lead to success. We know the multitude of possibilities with the internet, what people want to know, how they want to access information or interact with businesses and how to use keywords and content to generate traffic to your site.
But we understand that not everyone has been along for the ride, and the internet can seem intimidating. Some clients we have worked with have been around for decades but needed help adapting to digital marketing. Our Raleigh SEO team is eager to work with you and to implement effective marketing strategies.
All Work Done In-House
Marketing agencies can save a lot of money by sending out their work to third parties, but that ends up compromising quality. Inconsistencies, poor communication, and delays can frequently occur when work is subcontracted out.
At On The Map Marketing, we keep things simple by performing all of the work in-house. Our digital marketing professionals, sales team, content writers, and web designers are all working together on your campaign from within our company. Our approach ensures that everything is done for your campaign on time and while meeting the high standards of excellence we set for ourselves when working with clients.
By partnering with us for your Raleigh SEO needs, you can rest assured that you are a priority to our team and that your campaign is successful, which leads to measurable and positive gains for your company.
All businesses need data in order to make the best decisions for growth or when they’re rebranding. Gathering information will give you insight into the demographics and characteristics of your Raleigh customer base, as well as their behavior patterns.
Each client has different tracking needs. For example, a college or vocational school may want to track prospective students all the way through to admission. They can analyze how their client base changes as prospective students matriculate through asking the right questions. You may have visitors that come to your website and become VIP customers. By asking the right questions you can then get the numbers back that you need, such as how many prospective students actually enroll. For a college asking the right questions, they can make sound budget decisions.
Specific, measurable points of information can be gathered and assessed so you can make the wisest decisions for your brand. Contact our Raleigh SEO firm and speak with one of our marketing experts about your business.
You want to generate and maintain a consistent amount of traffic to your site in order to convert visitors into customers and to make loyal customers out of existing ones. In order for you to build your brand, you need steady, continuous growth.
Our digital marketing experts at On The Map Marketing have been boosting businesses for over 10 years. Our online portfolio shows a history of success with highly-rated websites. Read the testimonials from past and current clients. We’ve worked with a variety of companies, brands, and organizations.
If you want results and long-term growth for your business, you need consistency, and to get that momentum, you need the right marketing team for your Raleigh SEO needs. We can help you experience the peace of mind and confidence that comes with high-quality digital marketing.
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What Our Clients are Saying
"I switched to On The Map Marketing in 2013. I have been very satisfied with the manner their organization has performed. It makes for a very easy way to get my firm’s name out on the Internet and the results have been positive."Steve E. Jarmon, Esquire
"Those guys are amazing, since we had them to build our new website it couldn't be better! They are a great team! On the map are the best of the best on business marketing, they do exactly what you ask for. We are very satisfied with their services. By the way, finally we have a great looking website. Let us tell you, if you're running a business and you don't know where to start with your business advertising? Take a look at: on the map marketing. We highly recommend them-thank you guys really appreciate your help!"Sergio R.
"I worked with On the Map Marketing to update my web site with a new look and feel. It was a pleasure to collaborate with the team as they implemented my vision for the site. Natalie was very customer-focused, answered all of my questions, and provided suggestions. I highly recommend them for web design services."Tracy F.
"Team at On -The Map Marketing have been responsive and immediate turn arounds along with creative suggestions to improve the company's reach to customers."John P.
"I worked with OTM for a long time. They do what they promise and they do it well. Very responsive and personable as well. Thank you!"Harris G.
"Staff was knowledgeable and polite and extremely well informed and helpful in understanding my goals."William M.
"I knew little about SEO when OnTheMap contacted me, they educated me and I decided to give it a try. I’m very happy with my results and it seems this is going to be my main source of clientele within a few months. Highly recommend."John A.