Digital marketing is one of the most effective ways to tap into new markets, or connect with a broader audience of high-value customers; however, determining the best way to do it, and then executing it properly, can be a whole new set of problems and roadblocks. Instead of worrying about how to manage your digital marketing efforts, let a proven, experienced digital marketing agency to take these projects on for you so that you can continue to focus on serving your customers and providing excellent products or services.
If you are looking for an experienced San Diego digital marketing agency, then look no further than the team at On The Map Marketing, Inc. for all of your needs. Contact us as soon as possible so that we can discuss your needs and your goals, and we can get a better idea of the type of work we can do together. Whether you have a clear project in mind, or if you would like to learn more about how we would suggest you move forward, we are here to help.
Search Engine Optimization – SEO
Search engine optimization is a marketing approach with a variety of benefits, both to you and your target audience. Search engine optimization is a method of capturing organic search traffic by producing keyword-optimized content, which in turn is indexed by the major search engines. If your content is relevant and engaging, search engines will move your page up in the rankings. However, if your content turns out to be unhelpful, or designed specifically to “game the system,” then your rankings will suffer.
Well-executed SEO provides your users with the type of information and content that they find most important when they are searching for services or products like yours. When done right, you will benefit from increased search engine rankings at the same time that your users benefit from getting the support and expertise that they will be able to keep coming back to you for more of.
Web Design & Development
Before taking on any digital marketing projects, it is essential that you have done the necessary work to ensure that your website is up to par, and can provide your new users with a simple user experience designed to help them through their journey and ultimately take the actions that both you and they are hoping to take. Our team of UX-centric designers will work with you to ensure that your site is designed for maximizing conversions and boosting your quality score with the major search engines.
There are lots of DIY web design platforms available, but if you are looking for a business site that is designed with your customers in mind and delivers the conversions that you expect, then working with a professional web designer and web developer is the best approach to take. Contact us now so that we can discuss your needs in detail.
Mobile App Design & Development
Developing a mobile app can seem like a great way to reach your target audience in a way that is fun and engaging, but the reality is that there is an enormous amount of work that goes into building an app that keeps users coming back. Our team has years of experience working directly with our clients to design the apps that they envision in a way that delivers the results you expect.
Contact us as soon as possible to discuss your app plans, and we can give you a much better sense of how we can help you make this vision a reality. Developing an app is a serious undertaking, and when you are working with a dedicated team of designers and engineers to bring your vision to fruition, you will end up with a product that you are happy to share with the world.
Pay Per Click – PPC
PPC advertising is a great way to capture ad traffic for highly-specific and relevant keywords and allows you to maintain complete control over your costs, your audience, and much more. Building a comprehensive PPC campaign, launching, analyzing, and continuing to maintain in order to maximize conversions and lower your CAC requires a significant amount of work, all of which requires a significant amount of understanding of what you are doing. Instead of trying to take on a project of this size yourself, leave it to the professionals at On The Map to get a great return only our investment.
Like most digital marketing efforts, it is easy enough to open up the Google Ads dashboard and create a basic campaign with a few keywords. The problem arises when you begin to realize that you are paying for very low conversion rates, and your bids are extremely high because of the limited range of keywords you are employing. In order to get the most out of a PPC campaign, there is extensive data analysis required in order to fine-tune and start reaching a meaningful audience who is ready to convert.
Once your SEO strategy is researched and planned, our in-house content writers will be able to take over your content calendar and make sure that you never fall behind on providing your customers and target audience with fresh content and engaging information. Our writers have years of experience writing SEO-focused content that converts, and we will be happy to provide you with these services so that you can keep focusing on running your business.
SEO, like many other digital marketing efforts, can quickly become forgotten over weeks and months because of the demands of continuous content output. However, an effective SEO campaign is a great way to capture customers who are searching for you without needing to pay Google or Bing, as in PPC. If you want to put your money to use as effectively as possible, you may want to focus on producing your own content instead of paying search engines to get traffic that has already signaled their intent to find you.
Social Media Marketing
Social media marketing can be a highly effective strategy for reaching new customers or maintaining a relationship with existing customers, but there are many specific things that you must understand in order to manage a social media campaign effectively. For starters, each platform has a very specific way that your customers expect to interact with you and failing to recognize these expectations can result in low engagement and wasted effort.
Trying to juggle multiple social media channels in order to keep your web presence alive can be frustrating and time-consuming, but the digital marketing team at On The Map will be happy to take on this project for you. From research to planning to execution, we will handle your social media needs every step of the way.
Contact Us Now For a Consultation and Quote