Is your website looking tired, outdated, or simply needs an upgrade to get you the type of traffic and conversions that your business needs? The team at On The Map Marketing is available today to speak with you about your needs and goals. We can provide you with a quote as soon as possible. For more than 10 years, we have provided our satisfied clients with comprehensive site updates, ongoing SEO support, and brand new websites (among a range of additional services) that have provided tangible results and ongoing returns on their investment.
Read more below to get a general idea of our design process, as well as some of the key elements that go into a professional website, and why working with the team at On The Map Marketing is one of the best decisions that you can make when looking for a web design company in St. Pete.
Contact us now so we can get started on your new website today!
Steps For a Successful Website Design
The following are the major phases that we will go through in order to build you a website that looks great AND converts. You are great at what you do, and one of the most important pieces of your website is being able to show your expertise in a way that encourages your target audience to work with you.
During our research phase, we will explore your industry, your existing web presence, and the online habits of your target audience in order to identify trends in the market, key search terms, buyer motivations, and more. Knowing how your target audience is trying to find you online is extremely important, and goes beyond the obvious, high-traffic keywords related to your products or services.
Next, we will design wireframes for your website that take into account the desired outcomes that we are working towards, such as contacting you for an initial consultation, purchasing a product, or signing up to a mailing list. The path a user takes from the moment they land on your page until the moment they convert is called a “conversion funnel,” and in the design phase, we will need to create simple and effective funnels to allow your users to find what they need with ease.
Once we have gone through our approval rounds, our engineers will bring the designs to life, while our in-house writers generate high-value, SEO-centric content to put on your site. A good website doesn’t just look nice, it needs to perform well under the hood; we make it happen by optimizing for things like loading times, accessibility features, responsive designs, and more. When a new website comes together with high-quality content, intuitive design, and high performance, your customers will be happy to keep coming back to your site.
Once your new site goes live, we will then monitor the new behavior patterns in order to identify and track our success metrics. We focus on the metrics that matter, like your Google page rankings and your conversion rate. A gorgeous website isn’t worth the server costs if it isn’t leading to conversions, which is why we will focus on these important numbers that give us a true indication of your site’s performance. A data-focused approach is the best way to make adjustments as necessary in order to continue boosting your business.
Why Work With On The Map As Your St Pete Web Design Firm?
We could give you hundreds of reasons why working with our design firm is the right choice, but we like to let our numbers speak for themselves. Contact us now to speak with a representative who can provide you with clear and compelling data for the work that we have done in the past, which we believe is the best indication of the quality that you can expect as one of our valued clients.
In addition to our impressive past results, you will have the support of an entire team. When you work with a firm instead of a solo web designer, you can be confident that each individual focus area is being handled by a specialist instead of either being completed by a jack of all trades or being outsourced. At OTM, all of our work is done in-house, meaning that we have the best possible oversight, accountability, and quality from each of our valuable design agency experts. Contact us now so we can discuss your needs in detail as soon as possible.