Digital marketing is an essential best practice for any business hoping to reach a wider audience, but even deciding where to begin can be extremely difficult. If you are looking for an experienced Tampa digital marketing agency, then look no further than the team at On The Map Marketing, Inc. for all of your needs. With over a decade in business, we have a history of experience throughout the many changes to online trends, and our track record of successes shows that we have what it takes to keep delivering high-quality web traffic to a wide range of clients and industries.
When you hire our Tampa digital marketing agency to help you, you can focus on doing what you do best: running your business. We will work directly with you to identify your digital marketing goals, your target audience, and then do the comprehensive research and analysis that it takes in order to determine how best to reach them in a cost-effective and timely fashion. Once we launch our campaigns, the only thing you need to do is enjoy the high-value traffic that starts coming to your website, and continue to deliver a high-quality service or product to your customers. Together, we can help to increase your business’ reach so that you can serve a wider audience.
Search Engine Optimization – SEO
When it comes time to write a blog post, add content to a website, issue a press release, or any other content-related project, the term SEO gets thrown around a lot. What is it? What does it do? When you work with On The Map Marketing, Inc., all of these questions and more will become clear as we launch a comprehensive search engine optimization campaign designed to provide your customers with useful and helpful information while improving your search engine rankings at the same time.
SEO is more than just putting certain keywords into a blog post – it requires ongoing attention and a considerable amount of work to see results, and then to maintain them. When you have an SEO specialist managing this aspect of your digital marketing efforts, you can simply track the performance metrics and provide insight to your support team as new business starts coming through your site each day.
Web Design & Development
When you are thinking about increasing or prioritizing your digital marketing budget, one of the most important questions to ask is whether or not your website will be able to effectively handle additional traffic, and whether or not your visitors will stay on your site and decide to take an action (buy a product, request a consultation, etc.). An outdated or ineffective website can quickly shut down a user and send them back to the search engine results page, looking for the next result down that will give them a better experience.
Our team of designers and developers have spent years building effective websites that convert, and will be happy to help you create a site that you are happy to share with the world, and that you know is helping to improve your on-site performance and ultimately lead to new business. UX design is central to our approach so that we can ensure that your visitors have the experience that best supports their journey and ultimately encourages them to keep coming back for more.
Mobile App Design & Development
If your digital marketing plans include designing and launching an app, we have what it takes to get you the app that you and your audience deserves. Deciding to build an app is one thing – building one and launching it on the App Store is another thing altogether. By working with our team of designers and developers, you can simply provide us with your insight, guidance, and direction, and we can do all of the heavy lifting for you.
Custom apps are a complicated piece of digital marketing technology, and building an app that serves the purpose that you are hoping for takes a team of experts. Luckily, the team at On The Map Marketing, Inc. has been building apps for satisfied clients for years, and we will be happy to team up with you in order to get you the product that you expect.
Pay Per Click – PPC
Pay-Per-Click advertising is a highly effective way to capture keyword-specific search engine traffic while maintaining complete control over your budget, targeting methods, and more. However, running an effective PPC campaign requires ongoing research and analysis to ensure that we are paying for the most effective keywords, and that our performance is based on conversions, not just vanity metrics like impressions or clicks.
Trying to build and maintain a PPC campaign can feel like an impossible task for a business owner, which is why outsourcing this project to an experienced digital marketing firm in Tampa is one of the best decisions that you can make. We will be happy to discuss the benefits of a partnership with our firm in a consultation, where we can discuss the results that you expect, and how we can help deliver new clients to you.
The backbone of a strong SEO strategy is the content itself, but the idea of producing a consistent volume of high-quality articles, blog posts, and website updates can be daunting. In fact, one of the biggest issues with an SEO campaign is that a business owner or manager will spend a significant amount of time upfront developing a content calendar, committing to maintaining a steady output, and then quickly losing steam and giving up.
The key to a strong SEO campaign is consistency and commitment, which is why our in-house writers are available to deliver high-quality content month over month. The writers at our Tampa digital marketing agency specialize in both onsite and offsite content, and each piece of content is specifically targeted towards highly-effective keywords for your target audience.
Social Media Marketing
Social media marketing is a difficult and sometimes unclear marketing effort, especially if you are not engaging with the proper channels in the proper way. That’s right – each social media channel and the audience on each platform has a different set of expectations with how they want to be marketed to, and how they want to interact with a business. Trying to run a holistic social media marketing campaign can sometimes feel like juggling chainsaws, but we are happy to take on this task for you so that you can keep focusing on running your business and delivering high-quality products and services to your clients, both new and old.