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Search engine optimization (SEO) is one of many digital marketing tools to help increase brand awareness and drive up sales by increasing the traffic to your website. But like any other type of technology, SEO requires regular maintenance. How do you do that? What is the process to optimize your on-page SEO? All of those questions and more will be answered below.
Offsite versus On-Site SEO
It may be easier to understand how on-page SEO works by taking a closer look at two types of SEO optimization. Off-site SEO relates to anything off of your websites that increase your search engine rankings. On-site SEO is anything that you do on your website that increases your rankings.
In order for a web page to rank highly, it needs to have authority. What is authority? An authority is somebody who is more than just an expert; they are the person who the experts turn to. Websites that are owned by government agencies and major universities have high authority, and they are often cited or linked to in blog posts and website content. The reason is that they are trusted, established websites.
If your website is new, or if you are looking for ways to increase your authority, then the best approach is to have another, more trustworthy website link to your website. Basically, you want another authority to vouch for you and tell their audience that you are also an authority! Creating content takes a lot of time, so website owners are happy to give guest writers an opportunity to create content for them as long as it is well-written and beneficial to their audience.
In your guest post, you will include targeted keywords as well as links to other authority websites that can serve as a cited sources so readers can trust you. This is called off-site SEO because you are creating content that is going to be on another website that links back to yours, and uses targeted keywords in order to increase your rankings.
Why is on-page SEO important?
Within a website code is technical data such as meta descriptions, headers, title tags and all sorts of other information that enables the website to exist on the Internet and be indexed by search engines. Within 1 to 2 weeks of your website launching or updating, Google’s Internet crawlers will look through your website’s architecture and content to find out what your website is about, and assess its authority. Is this a website that should immediately be in front of people’s faces when they conduct a search using those keywords? Or should this website be at the bottom of the first page, or even on subsequent SERPs? Google makes these evaluations using at least 200 other factors to come up with your ranking online. Our on-page SEO services can help to increase your ranking on the SERPs.
This is one of the most important parts of on-page website optimization that requires using proven white hat techniques. You want each of your web pages to have plenty of keywords in them, but you don’t want to use black hat SEO techniques to “stuff” your web pages. One such technique is hiding keywords by typing them in the same font color as the background, so when web crawlers index a webpage they see the keywords even if actual people using the website don’t! Google frowns upon this and other black hat SEO techniques. We avoid using such techniques with our on page SEO services.
Another way to use on-page SEO services to optimize your website is to continuously conduct keyword research. Trends come and go and sometimes you can take advantage of a trend by adopting those keywords into your blog posts or other content. Because Google is updating how much something is searched for based on actual searches, it’s a great way to gauge the popularity of some keywords at certain times of the year or in response to specific events. The easiest way to do this is to begin typing in keywords related to your business and seeing what suggested searches come up.
How long does it take to see results using on page SEO services?
The time it takes to see the results from on-page SEO services depends on two things: how competitive the keywords that you have chosen are, and how “good” your content is, judged by both the search engines and your users. If you have high-competition keywords and high-quality content that you are including those keywords in, then you may generate some results within a few months or a year. But if you use lower-competition keywords then you may see results within a shorter time period.