Digital Marketing Services
Supercharge Your Online Reach, Authority, and Leads Through Full-Stack Digital Marketing.
What is Digital Marketing?
Digital marketing covers a variety of strategies that grow a company’s online presence, raise brand awareness, and generate paying customers. Some of its core components include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and website development.
Done right, digital marketing will allow your business to reach a wider audience and become a disruptive force in your industry.
How Digital Marketing Can Grow Your Business
Here are the top benefits of digital marketing for business owners.
🌟Establishes Your Brand Awareness and Credibility
Effective digital marketing not only promotes your business to online users. Using a mix of content marketing and Google ads also helps establish your brand’s authority and win your target audience’s trust.
🚀Leg Up Over Your Competition
To attain online growth, you need to show how you’re different from similar businesses and why customers should choose you. Digital marketing lets you play to your strengths while dissecting and adapting to strategies that your competitors use.
💡Generates Leads and Conversions
Digital marketing opens up ways for you to connect with potential customers online. Social media ads, for instance, can provide your brand with instant exposure to your target audience—leading them into your marketing funnel and down the path to conversion.
On The Map’s Digital Marketing Services
Search engine optimization involves a lot of moving pieces. Let’s look at the combination of strategies you need to execute to achieve SEO success.
Digital Marketing Strategy
A documented strategy ensures your digital marketing efforts, budget, and human resources are allocated to well-defined goals. This could be to generate qualified leads, build partnerships, increase social media followers, boost revenue, and so on.
In addition to your marketing goals, your digital marketing strategy should encapsulate everything you need to empower your decision-making. Define your target audience, marketing channels, top competitors, metrics, and key performance indicators (KPIs).
Begin here:
- Set S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Time-bound) digital marketing goals
- Audit and analyze competitors to identify low-risk, high-reward opportunities
- Work with our team to craft a documented digital marketing strategy tailored to your needs
Keep learning: Digital Marketing Services for Small Businesses
Local SEO
Local SEO lets your website reel in leads in two places: organic search results and Google Maps. For local businesses, capturing the top spot for local keywords such as “roof repair Los Angeles” and appearing on the Google Maps app is the dream. This is achievable with a well-planned local SEO strategy in your internet marketing mix.
Begin here:
- Set up and optimize your Google Business Profile
- Round up positive reviews, testimonials, and ratings from previous customers
- Build dedicated landing pages for your local audience
Keep learning: Local SEO for Beginners
Web Design
Your website is the digital extension of your business. Make sure it looks professional and contains valuable information that will help your audience move through the buyer’s journey.
Most importantly, your website should be optimized for the best user experience. This involves multiple steps, like improving loading speed, scaling content creation, and implementing responsive design to maximize traffic retention.
If you don’t know where to start, our team of web development veterans will help you build the perfect business website in terms of design, performance, and profitability.
Begin here:
- Pick the perfect domain name for your business and get it hosted
- Install a website platform like WordPress and build boilerplate pages (homepage, “About” page, and contact page)
- Incorporate conversion elements (contact forms, Call-To-Action buttons, etc.)
Keep learning: Website Design Best Practices
Content Marketing
Great content is the primary building block of a successful digital marketing strategy. Whether you’re trying to reach Google’s first page or creating landing pages to increase your conversion rate, you need expertly crafted content to get the job done.
Begin here:
- Use tools like Ahrefs to research target keywords and content ideas
- Optimize your content using tools like Clearscope and Surfer
- Diversify your content strategy with case studies, eBooks, videos, and blog posts
Keep learning: Guide to Content Writing
Link Building
In link building, your goal is to generate inbound links or “backlinks” to generate referral traffic from other websites.
A healthy amount of backlinks from authoritative sources will also boost your website’s rank-worthiness in the eyes of search engines. This will help you appear more prominently on Search Engine Results Pages (SERPs) and drive recurring organic traffic.
Begin here:
- Search for authoritative websites that accept guest posts using keywords like “[your niche] + write for us” (i.e., “personal injury + write for us)
- Publish guest posts that contain backlinks to your website
- Create link magnet content (case studies, surveys, infographics, and unique statistics)
Keep learning: How Much Does Link Building Cost
Technical SEO
Position your website for maximum search engine visibility with precise technical SEO. This starts with a comprehensive site audit, which reveals critical issues that affect on-page SEO — from HTTP status codes to duplicate content.
Technical SEO is a multifaceted campaign that requires the right tools, experience, and knowledge.
Fast-track your technical SEO efforts by requesting a free, complete site audit here.
Begin here:
- Run a site audit to identify high-priority issues on your website
- Use performance optimization tools like PageSpeed Insights to improve loading speed
- Implement responsive website design
Keep learning: SEO Audit Checklist
Pay-Per-Click Advertising
If you play your cards right, PPC advertising can bring customers to your website overnight.
A profitable PPC strategy has several layers, including but not limited to keyword research, ad copywriting, audience targeting, and landing page optimization. Bolting through any of these steps without proper planning may cause your business to bleed money without getting reasonable returns.
Begin here:
- Develop your strategy by defining your goals, target audience, keywords, and budget
- Run your PPC campaigns and track results
- Hire expert PPC advertising services to manage and scale your campaign
Keep learning: Local Advertising Ideas
The Verdict on Our
Digital Marketing Services is Out
“They’re willing to go above and beyond.”
“On The Map, Inc. facilitates a positive client experience based on their ability to deliver high-quality work and phenomenal customer service. On top of that, they often outpace time estimates.”
“I couldn’t
be happier.”
“On The Map, Inc. delivered a website that made for a seamless transition from the old platform. The client’s Google rankings quickly rebounded, thanks to their efforts. The team’s responsiveness and talent were both stellar. They adhered to both the client’s project timeline and budget estimates.”
Has Your Digital Marketing Agency Got More Proof Than Us?
Unlike other agencies, we have a whole library of case studies to prove our expertise:
The Secret Sauce of Our Holistic Marketing Campaigns is Four Pronged
Our established track record of digital marketing success is made possible with these essential components:
Custom Digital Marketing Solutions
We won’t beat around the bush and recommend strategies that don’t fit your digital marketing goals. What we’ll offer is a straight, no-nonsense flight path to the results you deserve with marketing solutions that are tailor-made just for you.
Affordable and Scalable Pricing
With our cost-effective pricing model, we won’t lock you up with rigid packages that include services you don’t need. You pay for what you get, and we guarantee to be 100% transparent about it.
Battle-Tested Team of Marketing Experts
Anybody can put together a marketing team and get results in low-competition areas — but only seasoned experts can deliver results in highly competitive markets. Our full-service digital agency helped ecommerce businesses, law firms, dentists, surgeons, and home service companies stand out in the most competitive metropolitan areas in the U.S.
Proprietary Digital Marketing Technology
Forget spreadsheets and emails. Here at On The Map, we provide clients with a single source of truth for monitoring the performance of their marketing campaigns. TrackRight, our proprietary SEO tracker, provides 24/7 access to your rankings, conversions, traffic analytics, and more to help you make data-driven decisions.
Customized Online Marketing Solutions For These Industries
Our digital marketing company helped businesses build an authoritative and profitable presence in various industries.
Here’s How an Engagement With Our Marketing Agency Looks Like
1. Discovery Call
Hop in a call with one of our marketing specialists to discuss your business needs.
2. Marketing/Website SEO Audit
We’ll scan and analyze your website and other assets to identify high-priority issues.
3. Custom Digital Marketing Strategy
Let us lay out everything you need to know about your digital strategy, including the budget, campaign timeline, and deliverables.
4. Onboarding and Scaling Your Marketing Campaign
After setting up your account, we’ll launch your campaign and constantly monitor for ways to take it to the next level.
5. Ongoing and Real-Time Reporting
Use automation, access your TrackRight dashboard for real-time reports, and stay in contact with your account manager to fine-tune your marketing plan on the fly.
Ready to Make The Best Digital Marketing Decision for Your Website?
Let a strategist from our team show you the money.
