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In today’s fast-paced world, we all practically live on the internet. Just using traditional media to advertise your business doesn’t work anymore. Every company that wants to get somewhere needs to have a robust online presence. With the coronavirus pandemic ongoing for the foreseeable future, digital marketing is more vital now than ever before.

What is digital PR and why is it important?

Digital public relations simply refers to the use of the internet to conduct traditional PR activities. As our modern world grows more interconnected by the day and we spend more of our time on the internet, it’s easier than ever — and virtually mandatory in our day and age — to reach out to both current and potential customers directly via online channels. Digital PR relies on a number of strategies that are made up of a mixture of traditional public relations and online marketing tools.

  • Search engine optimization

Search engine optimization is the process of making adjustments to a website to drive more traffic towards it and to improve the quality of that web traffic. The goal of SEO is typically to rank as high as possible on search engine results pages (SERP), which today is more than 90% dominated by Google. The vast majority of web searchers will not click beyond page one of Google results, making it vital to secure a spot on that first page. More eyes on your website means more customers.

  • Search engine marketing

Search engine marketing is primarily paid advertising to increase visibility. Unlike SEO, which is known as an “organic” method of an internet marketing strategy because it targets unpaid traffic, SEM is the opposite in that its approach involves paid advertising campaigns. However, ultimately the goal of both strategies is the same: to attract and retain new customers.

  • Content marketing

Content marketing involves creating quality content for an online audience. Content marketing helps businesses to gain attention, expand their customer base, enhance the reputation of a brand, and generate sales. Content marketing provides valuable free information to consumers and can generate considerable brand loyalty.

Goals of Digital PR

The overall goal of digital PR is to create a sustainable positive image of a company or brand. Digital PR also aims to attract new customers and keep them coming, communicate information to consumers, increase brand visibility and attention, and improve a company’s reputation. 

Differences Between Traditional and Digital PR Marketing

Digital PR opens up a number of possibilities that are simply not feasible with traditional public relations campaigns. Perhaps the most valuable of these differences is that a company can reach out to customers directly and individually via a multitude of online platforms. With traditional PR, a company must rely solely on media channels to disseminate its messages. Digital PR allows back-and-forth communication directly with potential customers, making customers feel more personally connected to your brand. Digital PR also offers the opportunity to connect customers directly to your website and your products at the moment they are mentioned, versus traditional marketing which has to inspire a customer to go out of their way to remember your company and seek out more information later. Consumer ability to review, comment, and discuss your company also increases community engagement.

What can a digital PR agency do for you?

As we find ourselves diving further and further into the digital age, online marketing is a vital tool for any business. Nowadays, it’s extremely difficult to survive without an online presence and a website that is easy to use and provides the same functions as your brick-and-mortar business. Consumers of today demand online functionality and engagement.

That being said, in our current climate of the long-lasting COVID-19 pandemic, the importance of digital marketing cannot be overstated. The months-long lockdowns and social distancing we have all endured have pushed e-commerce to the forefront and accelerated its development faster than ever before. Although this trend has been slowly but steadily developing for the past couple of decades, the pandemic has forced customers online in droves, and now that it’s started, the increased online presence of many companies is here to stay. Most analysts and e-commerce companies predict that consumers will continue to drive demand for online shopping even once the pandemic finally subsides.

Customers love the convenience and time-saving benefits of online shopping, and these features have exploded in popularity since the pandemic began. Most consumers say that they will continue to make use of convenient options like grocery delivery even after it no longer becomes necessary. As free time becomes more valuable in an ever more crowded world, features like these simply become too good to give up. With everyone stuck at home for months on end amid the existing surge toward digitalization, online marketing and digital PR are both essential for today’s successful businesses.

On The Map Is a Leading Digital PR Agency

On The Map Marketing was founded in 2009 in Miami, Florida, and has quickly become a leading digital PR agency. We now have five worldwide offices and more than 50 employees as we continue to grow every year. On The Map is one of Inc. 5000’s fastest-growing companies and a Premier Google Partner. We have serviced over 1,000 clients on more than 1,000 projects with our 10+ years of internet marketing experience.

Our website hosts multiple case studies that showcase our previous successes on campaigns for our clients, and we look forward to the opportunity to do the same for you and your business. We work with a wide range of companies, so no matter what your business does, we can help. Whether your budget is big or small, we have options that will work for you. Call us at 305-614-2396 or request a free quote on our website to start the process. One of our digital PR experts will contact you with more information about what we do and how we can work our magic for you.

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