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If you’re looking at content management systems, Magento is a popular choice that you have likely encountered in your searches. One of the reasons for this is that Magento features strong search engine optimization capabilities, and a website using this system can attract high volumes of web traffic. Magento is widely considered to be one the best platforms for e-commerce SEO.

What is Magento?

Magento is an open-source e-commerce platform that has been used to create over 100,000 online stores. Magento is one of the most popular e-commerce platforms, accounting for approximately 30% of the total market share in 2019. $155 billion worth of goods were sold through Magento in 2019.

Magento is an attractive option because it’s open-source and highly customizable. When software is described as open-source, this means that the source code is freely available for anyone to view and make their own edits to. Open source fosters a spirit of collaboration and encourages innovation. Developers can learn from each other and improve and build on others’ work to make unique, customized, and advanced versions of the program available to users more easily than a single company’s team of developers could do on their own. Magento’s open-source nature directly leads to its high customizability, since anyone can tweak the code to make their own small changes to make the software fit their needs.

Magento Offers a Multitude of Options for Customization

One of Magento’s greatest features is that its settings can actually be changed to help make a website look more attractive to search engine algorithms and drive traffic toward the site, simply by making sure that the right settings are chosen to align with the site’s goals and keywords. Magento can achieve this via changes to settings regarding headers, title tags, meta descriptions, and more.

A Magento website can be designed and edited with search engine optimization results in mind. This may include changes like coding improvements to help search engines efficiently download site information or to improve the website’s use of caches to support a better user experience. Magento includes numerous tools and extensions to facilitate the customization of your business’s website. There are SEO extensions available that can optimize your keywords and keyword location within your content or automate URL redirects. Product searches can be optimized using catalog configuration to limit the number of search results that are returned, as well as limit the word count of searches themselves. This can help to increase page speed and load times.

You can use Magento to personalize your website by creating micro-interactions with JavaScript, like animations on page scrolls. These customizable and personal touches give the user a more unique experience while browsing your site, making it more memorable and more fun to use.

Magento boasts a plethora of extensions in the Magento Marketplace. Many of these are free, and plenty of tools are available by default within the program itself. Magento is highly praised for its unique ability to give you unprecedented flexibility and control over your content and website functionality.

Integrate CRM Software with Magento

Customer relationship management (CRM) software can be integrated with your Magento website, enabling your tools to work together to help streamline your marketing and customer outreach. Multiple CRM extensions can be found in the Magento Marketplace. Magento supports Salesforce, Zoho, HubSpot, and more.

How to Use Magento to Increase Page and Load Speed

In addition, Magento websites can be streamlined at multiple points to increase speed for a web visitor, which is an essential element that is required to increase sales by keeping visitors from abandoning a visit due to technical issues. If a user gets stuck waiting for a website to load the next page to continue browsing, shopping, or completing the check-out process, the odds of the customer getting frustrated and annoyed enough to give up and search elsewhere increases dramatically. No one wants to use a buggy or confusing site that makes it difficult to complete a purchase. The proper use of the Magento program provides plenty of opportunities to help to prevent and avoid these issues and to optimize a customer’s experience using a website.

The program also increases page speed using a clever caching mechanism that is built into Magento itself. This feature can be enabled to cache a page as static content, making it load nearly instantly. A selection of third-party cache plugins can be added to improve page speed further. Magento also offers the option of using content delivery networks to load internal CSS and JavaScript files, as well as images, instead of keeping them on the same server.

Why choose On The Map?

On The Map Marketing is highly experienced with Magento and knows how to get the most out of this content management system. Our team of more than 50 employees in five offices will use our knowledge, expertise, and experience to optimize every client’s website to the best of our ability. We have rave reviews on Google, Facebook, and Yelp, and an A+ rating from the Better Business Bureau. We’re a Premier Google Partner, an official member of the Forbes Couches Council, and one of Inc. 5000’s fastest-growing businesses.

On our website, you can find more information about us and what we believe in. While you’re there, meet some of the team members, check out case studies on how we’ve created successful partnerships with some of our previous clients, or try out our free instant SEO analyzer on your website. We know you’ll be impressed. When you’re ready, fill out the quote request form to have one of our experts contact you with a free quote for our SEO services, or call us at 305-614-2847. Just let us know what you’re interested in and tell us a bit about you and your website, and we’ll set up a consultation to go over the digital marketing process and how we’re ready to help you succeed like never before.

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