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Every business, whether brand new to the game or steeped in decades of history, needs exposure to succeed. Keeping your brand feeling fresh and contemporary is important to reach new customers and retain existing ones. If you need help bringing your business up to date or expanding your customer base, consider hiring an SEM agency like On The Map Marketing.

What is SEM?

SEM stands for search engine marketing, and is part of a broader digital marketing campaign. You may be familiar with a similar term, SEO, which is search engine optimization. Whereas SEO is an organic method for improving search results for a given page, SEM primarily focuses on paid advertising to increase visibility. In 2007, advertisers in the U.S. spent nearly $25 billion on search engine marketing, meaning that SEM grew at a much faster rate than traditional advertising and even faster than other forms of internet marketing. As of 2015, Google Ads accounted for almost 75% of SEM spending, while the rest was almost entirely spent on Yahoo and Bing. As of 2019, Google accounted for over 92% of the global market share, so needless to say, any SEM strategy must heavily focus on optimizing for Google.

SEM Methods

  • Keyword research and analysis

Extensive keyword research and analysis makes sure that your website can be indexed by search engines, identifies the most popular and relevant keywords for your website and your products, and uses these identified keywords on the website to help generate traffic.

  • Website saturation and popularity

Website saturation is the proportion of pages on your website that are indexed by search engines. Popularity refers to how many backlinks point to your website. In order to rank high in these measures, a website must contain keywords that are relevant to searchers and must rank relatively highly in search engine results.

  • Back-end tools

Back end tools help to identify how well your site is performing. These include any number of tools that collect data on your website and its visitors. They may be as simple as traffic counters or more complex tools that track actions that a user takes on your site. HTML validators are an important back-end tool that helps ensure that your website meets internet standards and works properly. Validators can find problems and usability issues. Each one works a little bit differently, so it’s helpful to test your site with multiple validators.

  • Whois tools

Whois tools identify the registration information for websites and deliver this information in a readable format.

  • Google Mobile-Friendly Website Checker

Google’s Mobile-Friendly Test can check a given URL and report whether it is acceptably friendly to mobile devices.

What can SEM do for you?

Google is the most visited website in the world and processes more than 3.5 billion searches every single day. 84% of people use Google search three or more times per day. Almost half of all product searches begin on Google, and 90% of searchers say they’re likely to click on the first page of Google search results. If this first set of results is unsatisfactory, then a user is more likely to conduct a new search query rather than move on to page two. This means that the vast majority of users do not venture beyond Google’s first page of results. So if you’re not on that first page, your website is not going to be seen by very many users. And if it’s not seen, it’s not clicked on, and if it’s not clicked on, you lose potential customers. Therefore, you can see why it is so critically important for a website to show up high in search engine results, and in Google’s search results in particular.

How can an SEM agency help?

Search engine marketing is a fluid and constantly changing landscape. If you own a business, you have enough on your plate and probably don’t have the time or the energy to keep up with changes to Google’s algorithms or conduct the in-depth research necessary to figure out how to raise your search rankings. Luckily, SEM agencies can step in to fill this gap. A professional search engine marketing agency will keep up with changes in search engine technology and be up-to-the-minute on how to turn the tide in a client’s favor. SEM agencies can keep a constant eye on your search rankings and make changes and tweaks as necessary to keep getting the consistent results you need. As search engine marketing gets more and more complex and involved, it will only become more important to hire an expert who can give you the results that you’re looking for.

On The Map Are SEM Experts

At On The Map Marketing, Inc., we are SEM experts. On The Map is a Premier Google Partner and an award-winning digital marketing agency. We have over 1,000 projects, more than 1,000 clients, and over 10 years of experience in internet marketing. OTM was founded in 2009 and has quickly become a top SEM agency. We are one of INC. 5000’s fastest-growing businesses. We have five worldwide offices, more than 50 employees, and glowing reviews on Google, Facebook, and Yelp.

OTM offers a full spectrum of SEM services, including SEO marketing, web design, social media management, PPC advertising, and content writing. Our clients run the gamut from lawyers to roofers, real estate agencies to subscription air filter services. No matter what your company does or what your goals are, OTM can help you achieve your dreams.

We have numerous client reviews and case studies for you to review that will help demonstrate what OTM can do for your business. We offer free quotes for SEM services. All you have to do is fill out your information, and one of our SEM experts will contact you to let you know more about our services and how we can help your business to succeed. At On The Map, we are committed to seeing our clients thrive and passionate about making it happen. OTM is located in beautiful downtown Miami and can be reached at 305-614-2396.

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