Whether you’ve already engaged in e-commerce through a popular platform like Shopify or you’re considering e-commerce as a way to expand your brick and mortar business beyond your normal geographic boundaries, this is an excellent time to explore Shopify theme-customization options. At On The Map Marketing, many of our clients have been working with our Shopify customization experts to establish or enhance their e-commerce pages with astounding results.
There’s a strong case to be made for embracing Shopify. If it’s done well, your Shopify site will become your hardest-working employee. A Shopify store works nights, weekends, and holidays; never becomes fatigued or impatient; always healthy; etc. And with so many great options available, you can customize Shopify to give yourself the features that you need for your unique business.
Choosing a Shopify Theme
One of the first steps to customizing a Shopify store is to select a theme. In fact, after you sign up, it’s one of the first things that you’re going to need to do. Shopify sells a number of themes for $140-$180, but there are also several free themes. On the surface, it might seem like this gives you limited customization features, but with the various Shopify theme customization features available, you can make your store unique and tailor it to your product line. Before you select a theme, check on the functionality of the theme and read reviews from Shopify store owners who have also selected that theme.
Customizing the Shopify Code
In addition to the many features that are available in Shopify’s themes, this platform is “liquid.” This is a term that Shopify uses to mean that experienced coders can create customizations that go far beyond what would be available with the theme options. If you don’t see a theme that comes close to what you’re looking for, our developer will likely be able to match your vision.
Among the services that customized coding offers are:
- Full customization of any page(s), including product pages, home pages, carts, etc.
- Adding elements, such as badges, images, sliders, text, etc.
- Building features unique for your site, like custom apps or elements
- Search engine optimization (SEO) for your content
- Tech optimization for enhanced performance
If you’ve seen a feature that you like on another Shopify store site, but don’t see it included in the standard themes, chances are good that the site was designed by Shopify custom designer. Call On The Map Marketing to find out what’s involved in recreating or improving on a design you’ve seen.
How to Customize a Shopify Theme
Shopify makes it easy to not only preview the theme but also to preview any customized Shopify features that you try out on your theme. If you like the look of a change you made, just hit save and it will automatically become a part of your site. On the theme dashboard, you can click the blue “Customize” button to take you to the features available for that theme.
Shopify e-Commerce Website Feature List
The available features may vary from theme to theme, but for most Shopify themes, the customization options available are similar. Here are some of the main ways you can customize Shopify:
You can choose a page template from the Shopify theme customization window. This template will alter the look of all of the pages in your product store. Your preview will reflect this customization when you chose it.
Customizing the Page Header
You can include a logo, an image, or your company name in the header. This Shopify customization will display on every page in your store.
Customizing the Page Footer
This works in the same way as the header. Whatever you choose will be presented on all visible pages of your site.
You can customize sections to display a product or products. You can change the borders, add background colors, use text overlay, et cetera.
Colors and Fonts
Like most website builders, Shopify allows you to choose colors from a palette and hundreds of fonts.
In addition to the Shopify theme customization options, there are third-party apps that allow you to make further customizations to your store.
FAQ About Shopify
People who are new to e-commerce platforms, like Shopify, often find themselves intimidated by the scores of options and customizations available to them. These are some of the frequently asked questions we receive from clients who are interested in establishing a custom Shopify store.
Can You Customize Shopify?
Yes, Shopify has a number of custom features for its e-commerce customers. All themes are customizable, so you can make your store beautiful and unique.
How Do I Preview My Customizations?
Shopify has a preview feature that updates every time that you change a feature in the theme you select. The preview feature shows you what your store will look like on a computer and on a cellphone.
Should I Hire a Shopify Store Developer?
Hiring a professional web developer to prepare your Shopify store is often a good idea. While Shopify does an excellent job of making their product accessible to individuals with a moderate level of web development knowledge, the plethora of options can be overwhelming. Having an experienced Shopify site developer can do a few things for your e-commerce business:
- Shopify experts tend to know what works to make your site look attractive.
- Developers are more familiar with the Shopify theme customization features.
- If the developers have SEO knowledge, they can optimize the content on your site to help your store rank highly for different keywords.
Which Shopify Features Can I Customize?
You can modify your page template, headers, footers, sections within pages, colors, and fonts. Shopify also allows you to add badges, sliders, images, et cetera. You can modify product pages and checkout pages.
Let Us Build Your Site
For over ten years, On The Map Marketing has been helping businesses create and market their brands. We have been designing websites for over ten years and have extensive experience with the Shopify platform. We offer creation and support for Shopify stores. Our award-winning SEO analysts can also assist you in marketing your e-commerce store with a rankings campaign. Contact us today to learn more about how On The Map Marketing can build a fully-customized Shopify store for your business. Contact our Shopify experts today!
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Shopify App Development Resources
Work with the Best Shopify Experts
Is your brand is new to e-commerce? Or do you already have an online store, and you’re just looking to gussy up what you’ve got, or reap the benefits of developing on Shopify? Whatever the case: the Shopify development team here at On The Map Marketing is here to help you build an online store that, bottom line, drives more profit for your business.
From Shopify theme customization and mobile optimization, to Shopify SEO and CRO—developing your Shopify website with us means making an investment that your online brand deserves; an investment that will yield you the kind of ROI that made you wonder why it took you so long to develop on Shopify in the first place.
For more information on our Shopify development plans and pricing, please don’t hesitate to check out our website pricing calculator. On The Map Marketing offers extremely competitive pricing options, with no hidden fees and a wealth of other service options that can help take your Shopify website from good to great. You’ll get an instant quote to determine the cost of working with our Shopify website designers and developers to craft you an online store that will amplify your brand and increase your bottom line.
If you’re interested in generating new leads, new business, and more online revenue, don’t hesitate to check out any of our other service offerings—from SEO, to Amazon PPC, to non-Shopify-specific website design. We work with a variety of niches on a variety of new and existing projects, and we’re eager to hear about your marketing needs and work to generate solutions. If you’re just in the mode for learning, take a second to browse through the On The Map Marketing Blog , where we write constantly about the kinds of tactics and strategies that can help you get more out of your online marketing campaigns.