Shopify development resources
Join the Growing Shopify Business
Whether you’ve been planning an e-launch for an existing business or
you are just starting a new commercial venture, you’re already aware of the merits of having
a Shopify e-store to sell your products. Fortunately, you don’t have to be a tech expert to
work within the Shopify platform. As a SaaS (Software as a Service) platform, Shopify is
user friendly for both customers and business owners.
On the Map Marketing has expert-level experience and training when it
comes to customizing Shopify sites so that they exceed the individual expectations and
marketplace requirements of our clients. We are an end-to-end, full-service Shopify
development company. We can assist your business in building its first platform or
expanding/customizing an existing site. Once your e-store is fully functioning and drawing
revenue, we will remain with you to fine tune it for peak performance.
Shopify Development for the Success
of Your Business
Most entrepreneurs know that without an online presence—an
SEO-optimized website, social media, email campaigns, et cetera—they’re essentially
Comparatively, if your customers are unable to buy your products or
order your services from your online store, they’re likely to order from competitors who do
offer these services.
By developing a powerful e-commerce site that markets to your client
base and makes shopping easy, On the Map gives you the competitive edge that you need to
compete with the bigger internet behemoths.
Partnering with Shopify Experts to
Build Your Online Store
If you’re a small business owner in the business of selling tangible
products—whether that’s athleisure, travel accessories, jewelry, or smartwatches—finding the
right Shopify experts to help develop and design your Shopify website can be a terrifying
proposition. You know a well-crafted online store can help take your business to the next
level. You know Shopify is generally considered one of the best e-commerce platforms money
can buy. But between all the other responsibilities you have on your plate—staffing,
inventory, paying the gas bill—you’re not seriously considering making and managing a
Managing a brick and mortar is hard enough. Your customers come to your
store because you’re an expert purveyor of auto accessories, or bespoke menswear, or pet
supplies; not because you’re a Shopify expert. And you don’t profess to be one. Your job is
to get the testimonials; not to promote them digitally.
The problem is that buying an online store from this or that Shopify
expert can be a bit like buying a car from a car salesman. One moment you think you’re in
the market for a Porsche. You’re just browsing. The next thing you know you’ve pulled the
trigger on a beat up Chevy and completely overleveraged your budget.
So how do you avoid paying for a website that’s not going to move
units? Where do you find the kinds of Shopify experts that, at a reasonable price, are going
to build you an online store that not only looks good on your brand, but increases your
bottom line several times over?
Hiring the Right Shopify Developer
Shopify developers are a dime a dozen. It’s never been easier to get
your small business up and running online; and intuitive web development systems like
Shopify have made the process even easier. More and more small business owners are
understanding the importance of building an online presence, and that influx of demand has
saturated the Shopify development market with would-be experienced professionals willing to
perform substandard work to produce serviceable results.
The only problem with that? You don’t want something serviceable. You
want something truly exceptional. You want a website that’s going to supercharge your
ability to move inventory. A site that’s actually worth the time, effort, and capital to
develop, because it increases your bottom line.
A Full Service Approach to Shopify
At On The Map Marketing, our approach to Shopify development is
results-driven. We work with our clients to deliver online stores that are user-friendly,
profit-heavy, and above all, full service.
What exactly is full service Shopify development? As a full service
agency, we understand the importance of owning and operating a website that’s fully
integrated with all your marketing channels. Whether that’s
engine optimization, or
management—we develop our Shopify websites with inbound marketing in mind, and
ensure that all our sites are fully optimized to collect and streamline inbound traffic.
From site speed optimization, to tracking code implementation, to product feed
creation—we’re here to make sure that your Shopify website is delivered in a position to
maximize results from all your most profitable channels. Unsure what those channels are?
We’re here to help you find them.
Shopify Website Design with
Your brand has sticking power. At On The Map Marketing, we think
your Shopify website should too.
You’ll work with our Shopify website designers to bring your brand’s
brightest assets out on the page. From color schemes, to custom banners, to custom copy and
messaging—we work with our clients to internalize, then amplify the most compelling parts of
their brand stories. We produce e-commerce websites that keep your customers coming back
again and again.
Sites produced with the same attention to craft and detail that you put
into your brick and mortar. Sites that reflect the care and effort you put into building
your business, and that you won’t hesitate to show off to your friends and family.
It’s no secret: Shopify is bottom line platform. Most business owners
who choose Shopify over other platforms do so because it represents the potential, plain and
simple, to drive no frills, bottom line revenue. But an uptick in revenue doesn’t have to
come at the cost of elegant design. Too many Shopify developers build with profit in mind,
and leave brand building at the door. At On The Map Marketing, we don’t see profit and brand
building as a mutually exclusive proposition. We think you deserve both. And when you work
with us, you’ll get both.
Shopify Experts with a Keen Eye for
Inbound marketing gets the glory, and it should—a beautiful,
user-friendly Shopify website is far less effective if you can’t get eyeballs in it.
Crafting your Shopify site with an eye for the visual assets that make your brand sticky and
unforgettable is crucial. But where is conversion rate optimization (CRO) in all this?
Shopify CRO is a key part of maximizing the performance of your online
store. Shopify is inherently geared to drive conversions—we’ve established as much—but the
way you structure your page, and the phrases you utilize in your calls-to-action, and the
ability of your copy to motivate prospects to ultimately become customers are all massive
growth levers. The smallest CRO tweaks can yield the biggest returns. At On The Map
Marketing, we’re here to help you discover what those tweaks are (and make them!).
The goal of our Shopify development team is to provide all our clients
with Shopify websites that make inbound marketing a more cost-effective process. Your paid
search campaigns will get far less expensive when, upon hitting your landing page, your
prospects stop neglecting that lackluster form field intro, or skimming over that uninspired
product description. From pageview to checkout—you’ll work with our Shopify experts to
develop a user experience that ensures you’re not hemorrhaging prospects after paying to get
them into your online store.
Custom Shopify Themes That Shine
Any Shopify development service worth its weight in gold is going to
provide its clients with the an abundance of custom Shopify themes to choose from; but only
the best Shopify experts are going to help you find the custom Shopify theme that’s right
for your specific business. That’s where, at On The Map Marketing, we separate ourselves
from our competitors. We’re not interested in telling you which which custom Shopify theme
is right for your business. We don’t pretend to know. What we are interested in is hearing
about your brand’s unique story, your brand’s unique image, and how you see that image
manifesting itself in a compelling online store that drives sales. You will always hold the
design reigns to your site; we’ll help you select the vessel that gets you where you want to
From the ultra minimalist, to the ultra responsive, to the
information-rich: we work with you to determine a custom Shopify theme that works for your
Shopify store, then use our open source coding chops to open up a wealth of customization
options for you to choose from. Shopify development starts with a template; it doesn’t have
to end there. Your brand is anything but templated. Your customer’s buyer journey shouldn’t
From tiered pricing, to customized checkout, to personalized payment
systems: our Shopify development team tailors your customer’s buyer journey to your meet
your business’s unique specifications.
Always, Always Mobile-Optimized
We know, you’ve heard it before. The mobile-first generation of buyers
is upon us. But it’s true. Whereas online shoppers used to do their browsing on mobile, then
make their major purchase decisions on desktop, they’re now making more and more major
purchase decisions on mobile. By 2021, mobile ecommerce sales are expected to account for
54% of total ecommerce
sales. That means that, if they’re not already, mobile sales will soon make up over
half of the revenue generated by your online store. It’s never been more important to
optimize your user experience for full screen, vertical browsing, tapping, mobile speed, and
Shopify mobile optimization at On The Map Marketing means working back
to front—we want to first make sure the checkout process runs just as smoothly on mobile as
it does on desktop. The goal is to make the desktop version of your online store responsive
on mobile; not to compromise it in any way for the sake of mobile optimization. Full
responsiveness means that your customers and prospects experience the same brand power on
mobile as they do on desktop—no cutting off portions of vital copy, no removal of images and
other creative assets.
Our Shopify experts ensure all your tap targets are clearly defined,
spacing is optimal, grids and are balanced, and navigation menus open and collapse when
they’re meant to. All this is done with the end goal in mind—getting buyers to that
mobile-streamlined checkout and payment process, and moving units.
Shopify SEO and Google Local
At On The Map, we like to think we know a thing or two about search
engine optimization (SEO). It’s one of our core offerings. But we have been in the game long
enough to know that Shopify SEO is it’s own animal; and as such, we don’t take it lightly.
Our Shopify developers build every Shopify site with an eye for the
SERP (Search Engine Results Page). What does that mean? It means putting your product pages
in a position to rank for terms that will yield meaningful traffic. It means building you a
blog that will give you the ability to fill the top of your marketing funnel with net-new
prospects. It means structuring your Shopify website in a way that is simple, scalable, and
will allow it to accrue authority in your niche as quickly as possible. Our team has spent
years working and re-working sites to meet the standards of Google’s ever-changing search
algorithm . We understand the ranking factors that go into putting your Shopify site where
it belongs: at the top of the SERP. Every time.
What exactly is Google local listings? It’s a lot what it sounds like:
if you’re a local business, and you cater to customers in specific zip codes,
listings give you the opportunity to put your business on Google Maps, and at the
top of the SERP when customers make local search queries. At On The Map Marketing, we ensure
all our customers interested in local SEO are among the top search results when their
prospects search for local queries related to their niches. For our Shopify customers, that
means ensuring any physical locations you may own and operate achieve the same search
visibility as your new online store; so whether prospects in your area are looking for a
quick online buying experience or an in-store visit, yours is the business they go with.
Work with the Best Shopify Experts
Is your brand is new to e-commerce? Or do you already have an online
store, and you’re just looking to gussy up what you’ve got, or reap the benefits of
developing on Shopify? Whatever the case: the Shopify development team here at On The Map
Marketing is here to help you build an online store that, bottom line, drives more profit
for your business.
From Shopify theme customization and mobile optimization, to Shopify
SEO and CRO—developing your Shopify website with us means making an investment that your
online brand deserves; an investment that will yield you the kind of ROI that made you
wonder why it took you so long to develop on Shopify in the first place.
For more information on our Shopify development plans and pricing,
please don’t hesitate to check out our
calculator. On The Map Marketing offers extremely competitive pricing options, with
no hidden fees and a wealth of other service options that can help take your Shopify website
from good to great. You’ll get an instant quote to determine the cost of working with our
Shopify website designers and developers to craft you an online store that will amplify your
brand and increase your bottom line.
If you’re interested in generating new leads, new business, and more
online revenue, don’t hesitate to check out any of our other service offerings—from
PPC, to non-Shopify-specific website
design. We work with a variety of niches on a variety of new and existing projects,
and we’re eager to hear about your marketing needs and work to generate solutions. If you’re
just in the mode for learning, take a second to browse through the
On The Map Marketing Blog , where we
write constantly about the kinds of tactics and strategies that can help you get more out of
your online marketing campaigns.