If your store looks amateurish or outdated, that may be why it hasn’t been producing as much revenue as you thought it would.
If you’ve already been engaged in e-commerce then you probably know what a great way it is for your company to move your products. Customers can order goods day, night, on weekends, and holidays. But many companies have tried to engage in e-commerce with Shopify or another e-commerce platform and have been disappointed with their results.
Why is my store not producing sales?
Opening an e-commerce store is almost always a good move for a company, but as many businesses have found out, having a Shopify store does not guarantee success. Among the reasons that a Shopify e-commerce store may not be producing sales for a business are:
The Product Doesn’t Translate to e-Commerce
For some types of products, customers want to see them in person before they commit. E-commerce stores recognized this early on and met the challenge by making returns easy. If you have an unproductive Shopify store, it may be that your return policy is too strict or non-existent.
The Product Line Isn’t Appealing to Consumers
E-commerce stores can massively expand a business, but they can’t create a demand for an unpopular or inferior product. If your products are getting bad reviews, that’s a clear sign where the problem lies.
Consumers Aren’t Finding Your Site
If your store doesn’t come up in a Google search, people won’t see it when they’re looking for the products you offer. As an SEO and digital marketing company, we recognize the value of page-one rankings in Google SERPS.
The Competition is Undercutting Your Pricing
If someone is selling the same products as you for a lower price, with all other things being equal, customers are going to order from them.
Not Enough Product Information/Poor Photo Quality
When a customer views a product on your site, they want to know everything about the product before they commit. That means you need detailed descriptions, including sizing, dimensions, weight, material information, et cetera. Photos should be high-quality and several per product.
The e-Commerce Site is Outdated or Looks Amateurish
If you started an e-commerce store ten years ago, you may have just put it together yourself so that you would be able to start selling online right away. You might have meant to go back and make adjustments or have a professional Shopify web developer update it, but you never got around to it. If your store looks amateurish or outdated, that may be why it hasn’t been producing as much revenue as you thought it would.
Top-to-Bottom e-Commerce Redesign
In the last section, we listed six reasons why your Shopify or e-commerce website might be underperforming. The first three relate to the product and business landscape in which companies operate. But 4, 5, and 6 are all things that an e-commerce redesign company like On The Map Marketing can assist you with.
Our team of award-winning web developers, content writers, and SEO analysts can help you reinvent your online store. When we are finished with your site, you will have a unique, custom site that will reflect your brand that has been designed and tested to ensure fast load times, easy navigation, and enhanced user experience (UX) for computers, tablets, and mobile devices.
The Website Redesign Process
On The Map Marketing has professionally redesigned hundreds of websites for our clients. Our process for websites that need redesign works like this:
1. A Full Audit of the Existing Site
You may have some very good ideas on your current site, so we want to make sure that we keep what’s working.
2. A Review of Existing Content
We want to make sure that your product descriptions are accurate, informative, and optimized. Your photos should be professional and clear.
4. Send You a Demo
One of the great options that Shopify, the platform we recommend, provides is demo pages. So you can see exactly what your store will look like and how it will function.
5. Test Your Shopify Store
We are able to test the functionality of your site before it goes live. That way you can avoid situations where your customers access your site and receive frustrating errors.
6. Launch Your Redesigned e-Commerce Store!
This is the exciting part. Your new Shopify store goes live and you can start receiving orders via the site.
FAQ for e-Commerce and Shopify Redesign
How much does a new Shopify Redesign Cost?
This depends on how involved your project is. Theme developments state at $4,000. Custom store builds are $5,000. Building on a theme is $3,000.
Can I redesign my own Shopify store?
It’s entirely possible to redesign your own Shopify store. However, if you are unhappy with your current platform, you may want to consider having your redesign done by a professional e-commerce website redesign team.
What are some of the features that customization can offer?
Although Shopify themes allow a variety of modifications, customization through editing store's code can take you to the next level. Because Shopify is “liquid", developers can fully customize any page in the platform; add badges, images, sliders, etc.; build custom apps or elements into the store tailored for your needs; and enhance your tech and search engine optimization. The possibilities are limitless.
How On The Map Marketing Can Help
On The Map Marketing is a mainstay in the digital design and marketing industries. Our celebrated web design team can do for you what we’ve done for hundreds of other successful businesses. Whether you have an underperforming e-commerce store or you’ve decided that it’s time to upgrade to a professionally-designed Shopify store, call our Shopify experts today.
Shopify App Development Resources
Work with the Best Shopify Experts
Is your brand is new to e-commerce? Or do you already have an online store, and you’re just looking to gussy up what you’ve got, or reap the benefits of developing on Shopify? Whatever the case: the Shopify development team here at On The Map Marketing is here to help you build an online store that, bottom line, drives more profit for your business.
From Shopify theme customization and mobile optimization, to Shopify SEO and CRO—developing your Shopify website with us means making an investment that your online brand deserves; an investment that will yield you the kind of ROI that made you wonder why it took you so long to develop on Shopify in the first place.
For more information on our Shopify development plans and pricing, please don’t hesitate to check out our website pricing calculator. On The Map Marketing offers extremely competitive pricing options, with no hidden fees and a wealth of other service options that can help take your Shopify website from good to great. You’ll get an instant quote to determine the cost of working with our Shopify website designers and developers to craft you an online store that will amplify your brand and increase your bottom line.
If you’re interested in generating new leads, new business, and more online revenue, don’t hesitate to check out any of our other service offerings—from SEO, to Amazon PPC, to non-Shopify-specific website design. We work with a variety of niches on a variety of new and existing projects, and we’re eager to hear about your marketing needs and work to generate solutions. If you’re just in the mode for learning, take a second to browse through the On The Map Marketing Blog , where we write constantly about the kinds of tactics and strategies that can help you get more out of your online marketing campaigns.