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Over the thirty-plus-year lifespan of the World Wide Web, the importance of a business website has grown exponentially. Whether your site is being viewed online on a desktop, laptop, phone, or tablet, your website is the face of your business, and in these modern times of telebusiness, it may even be your handshake.
That’s why it’s essential that every website is elegant, responsive, easy to navigate, and mobile friendly. Today’s web design services are focused on the development of custom websites that are appealing to the target audience, possess responsive design, and conform to the best practices of search engine optimization (SEO).
With these goals in mind, the award-winning web designers at On The Map Marketing create websites that move to the top of search engine rankings, engage viewers, and convert visitors to customers. Contact our website design company to discuss the services we offer. Our web designers are ready to answer your questions.
The Elements of Good Web Design
No matter what kind of website we are designing, there are some basic universal web design elements that need to be present for it to be appealing to both users and the search engines. Those elements involve the design of the UX and UI, which are website design terms for user experience and user interface.
They are similar design concepts but the user interface is about how the person interacts with the website, while user experience is more about the presentation of the custom website and how clear the various links and buttons on the page are to the user.
Both are equally important concepts in design development because they determine how much a person enjoys using the website (user engagement) and whether the search engine crawlers will recommend it when anyone searches for keywords related to that site (search engine optimization). The following elements should be present in all custom websites in order for them to have a good UX and UI:
A Logical, Easy to Use Layout
One of the keys to a great UX is when everything is laid out in a logical manner so that the user can easily access what it is they are looking for. Good web design development principles dictate that it should not take more than two or three clicks to get to any page on the site and it should be impossible for the user to get lost.
Fast Load Speeds
It doesn’t matter how good a website looks if users have to wait an eternity for it to load. An eternity, in this case, is just a few seconds, but even that is enough for a user to abandon a site and go somewhere else. Furthermore, search engines like Google can detect when your site has slow load times and will penalize your online rankings if your website isn’t responsive. As part of our design process, we will ensure that your entire website and every page on your site loads as quickly as possible without compromising the attractiveness of the site. You don’t need to have spartan, bare-bones graphic design for your site to load quickly. A flashy, attractive site can have rapid load times if the proper compression techniques are used. This is a cornerstone of search engine optimization, and our web design agency can build a high-performance site for your business.
People use a variety of different devices to access the internet and websites should be usable on all of them. Responsive design is when a website adjusts to fit the screen of any device a person uses to access it. Whether it is a PC, a tablet, or a smartphone, your site needs to be responsive to the borders of the screen. The interface and screen should adjust for the device and the load times should remain consistent across all platforms. That way the user will always have a good experience no matter what device they use to access your custom website. As a standard part of our service, our designers test the responsive design of our clients’ websites on multiple device types to ensure that it will be responsive for your visitors.
This is important for every website but especially for websites where people share their private information, such as e-commerce sites. Our web designers make sure to always use the latest security protocols in order to safeguard the valuable data of your customers. That prevents it from falling into the hands of those who would exploit it for their own personal gain and helps to build trust between you and your customers.
There’s an area of website design and development that’s growing in importance. Thousands of business websites have been sued over the past few years for failing ADA compliance. Our design agency is committed to producing ADA compliant websites and our custom development team is well-versed in the WCAG 2.1 protocols that have become the industry standard. Your site should be as user-friendly for people with aural, visual, and motor impairments as it is for everybody else. That is why your site needs to have the latest accessibility options that make it easier for everyone to access the service your site provides. Our development team can install those options so that your business is open and welcoming to all.
A Clear Call to Action (CTA)
TIn web development, a call to action is a button or link that appears on every page. The CTA takes the visitor to a page where they can access whatever service you are offering. The CTA is important because it gives the user a way to access your services once they become interested in doing so. It prevents them from having to search your website to find out how they can use your services. This could cause them to become discouraged and search online for another business that offers a similar service to yours. A clear CTA can prevent that from happening.
Getting Started With Our Web Designers
On The Map Marketing is a full website design and development services company. We know that the limitless options can be overwhelming for many business owners. We recognize that there’s not a one-size-fits-all digital marketing template for our clients. If you’re coming to us for our custom web design service, we will start out by getting to know you and your company better so that we can find out what makes you unique.
We can then create a marketing strategy that will emphasize those qualities and make your website the best that it can be. Our web development team will talk to you about your vision for your company and what you want your custom website to be. If you’re starting or expanding an online store, our design company can create an effective ecommerce website. If you have a brick-and-mortar store or you provide a service, a WordPress website may be more effective.
Once we get a clear idea of what you want and need to promote your website, we will combine them with our suggestions to create a blueprint for it. Once we have finalized all of the details, we will hand them off to our designers to get started.
Website Platforms We Work With
Design for eCommerce
We are partners ofLearn more
leading Ecommerce platform Shopify. It is simple and scalable solution
Design for Business
WordPress is simple content management system with wide variety of features and customization optionsLearn more
Design for Web App
Laravel is a web application framework with expressive, secure and elegant syntax for robust App developmentLearn more
Design for Apps
React Native is mobile application framework for Android, iOS, Web and UWP application developmentLearn more
Planning and Initial Design
Our web designers will communicate with you throughout the creation of your website so that you always know what is going on just in case we have to make any changes. Our design team won’t do anything unilaterally without your consent. You’ll see this early on when we create a mock-up of what your website will look like. A mock-up is a web-development tool that our designers utilize throughout the construction of your site.
It’s essentially a non-functional, visual prototype that shows what the final design of your website will look like when people visit it online. We send it to you for approval to see if it meets your expectations or if there is anything that you want to change. This is a necessary step in the web design process because, not only will you see how your website will look, but it is also easy for us to alter the design since the website has not been programmed yet. Once you approve of the mock-up, web design staff can then start designing your website in earnest.
Web Design Project Types
Website Design and Digital Marketing
On The Map Marketing, Inc. is a full-service web design agency that offers much more than website design services; our business offers a full range of internet marketing services that can ensure that your site’s online presence makes it a formidable tool for your business.
In addition to web design, our internet marketing experts offer content marketing, Pay-Per-Click (PPC), ecommerce website design, social media marketing, web application design, website hosting, and the most cost-effective product in advertising: search engine optimization(SEO). While a high-performing, responsive web design is the cornerstone of online marketing, our experience has shown us that it requires a multi-tiered approach to develop a consistent and productive web presence.
Talk to your web design expert about the other business services that we offer. Service is not a problem at On The Map Marketing because all of our work is done in house. So, if we need to address a problem or make any changes, our project manager can speak with the team responsible for making those changes directly and they can make them then and there. That means we are far more efficient when it comes to web design because the lines of communication are always open and always clear.
Why On The Map Marketing Should be Your Website Design Agency
With the search engine optimization industry surpassing $80 billion in revenues in 2018, many new players entered the market. So, if you’re going to make a bet on a digital marketing firm, why are you going to choose On The Map? Here’s what separates OTM from the rest of the web design services crowd.
All Work is Done In House
When you work with other web development agencies, there is a risk that they might outsource some of their design work to third parties. What is the problem with doing this? For one thing, there is less accountability because the marketing agency cannot consistently keep track of the work that the third party business is doing. There can also be communication issues if the marketing agency and third-party web design service are in different time zones or if they speak different languages. That can make it difficult for the agency to notice or address any problems that might crop up. It can also mean that the web design agency may be less responsive when implementing any custom changes that you request for your business web design.
Post Launch Monitoring
Once your website is launched, we don’t just wash our hands of it and move on. Our web design unit keeps track of it by constantly monitoring various metrics that show how well your website is operating. Those metrics measure things like the amount of traffic to your site, the leads you get and the resultant conversions from those leads, the bounce rates, and its ranking on the SERP. This allows us to find out what is working and what could use some improvement.
We provide this service because we know that designing a website is all about constant refinement and improvement. When we monitor the different metrics related to your custom website, it allows us to make the changes necessary to make your website the best that it can be. Your competition will always be nipping at your heels, trying to gain an advantage over you. With post-launch monitoring, we make sure that you stay ahead of your online competition.
Content Management System
We maintain and modify the websites for many of our clients, but all clients have access to the content management system for their site. With a WordPress website, adding, changing, and removing content is easy. Whether you choose to add or modify the wording on a page or want to add or delete a photo or video, you will have control over your page.
Award-Winning Custom Design
We know that you care about the way your website looks just as much as you care about its responsive design on cell phones, tablets, and computers. We want your website to not only be aesthetically pleasing, but to also be a representation of the culture of your business. Our web design services include logo design, image procurement, and custom color coding. Most of our sites are custom WordPress sites, which is the platform used for over 40% of the world’s websites.
Let On The Map Marketing Be Your Web Design Agency
At On The Map Marketing, we have over ten years of experience designing websites that get our clients the positive online attention they deserve. We offer our clients decades of combined experience and a full array of web design services, as well as marketing services like pay per click advertising and social media marketing.
We know and use all of the universal design features that make a great website, but we also make sure that each website we design is uniquely customized to our clients’ needs. While some design principles are universal, there is no one-size-fits-all method when it comes to web design. That is why we always work closely with our clients when designing their website; we want to find out what makes them unique and integrate those qualities into their site.
Since we are a full-service digital marketing agency, we offer more than just web design services. We can create a content marketing strategy that makes your site appealing to visitors and search engine crawlers. We can create an SEO campaign that can get your website higher rankings, which leads to more visibility, which leads to more visitors who can become future customers. We can offer you all of that in addition to building you a great website. So, if you want to build your brand into one that can attract and retain a wide array of customers or clients, then contact On The Map Marketing so that we can work with you to design the website that you want and need.
Nothing But 5-Star Reviews
"Before I contracted with On The Map Marketing, I had been hesitant to sign up with any firm promising first-page Google ranking. However, On The Map has done exactly what they said they would do, and I was on the front page of Google less than a week after signing up. I was very impressed with the efficiency that On The Map demonstrated in delivering their product."
"I am very impressed with the short amount of time it took for my practice to be On The Map on the first page when people search for attorneys in my areas of practice. The service has been consistent and it is definitely a worthwhile investment. Thanks, again."
"I have only been on board with them for a short period of a few weeks. But in that short time frame they have done exactly what they said they would do. They promised first page Google advertising, and to their credit, they have provided me with first page Google advertising. I could not ask for a better presence on the web. So far their words have materialized into action, and I could not be any more pleased. I would strongly recommend anyone who has an advertising/marketing need to contact On The Map Marketing."