Perhaps the most critical asset of an online business is its website. It is what people visit to learn more about your company, find out how to contact you, and buy your products. If your website is slow, out of date, or broken, the success of your company could plummet.
Moving customers past your website is difficult these days. 94% of first impressions are based on the aesthetics of a website, so it’s crucial to have an attractive and functional site.
Additionally, for an e-commerce website owner, if your shopping cart malfunctions, people will leave the e-store empty-handed. That’s why it’s critical for shop owners to regularly maintain their website to prevent issues that can hamper sales and growth.
What are Website Maintenance Services?
Keeping your site up-to-date is essential to presenting customers with the best possible online experience. Website maintenance involves checking for website problems, fixing issues, and making updates to ensure that customers are consistently pleased with their online experience.
Importance of Website Maintenance Services
Why do you need a website maintenance plan? Let’s review the top four reasons.
1. 87% of People Perform Online Research Before Making a Purchase
Think about it — when someone is considering buying your product, they’ll likely try to find your website online! If potential customers find your site broken, they’ll get frustrated and move on. It’s crucial to ensure that website maintenance happens so that visitors can buy from you without issue.
Your website can give a positive or negative first impression of your company. Customers who have a bad impression are more likely to continue their research elsewhere, with you missing out on those sales altogether.
2. Regular Website Maintenance Creates the First Impression About Your Business
If your website looks unprofessional or outdated, customers will not view your business as trustworthy and are unlikely to purchase from you. Most of the time, this results in you giving undue advantage to your competitors as the next thing an unhappy customer will do is to visit your competitor’s website.
3. Website Maintenance Website Helps You Grow
It’s no secret that your website has a crucial role to play in the growth of your sales and business. If your site doesn’t work, there’s a good chance you’ll miss out on some awesome sales. What that means is, without website maintenance, you are leaving a lot of money on the table for your competitors to cash in.
4. Don’t Forget About User Experience as Part of Website Maintenance; Your Site Visitors Value It a Lot
Consider this — 89% of consumers with a poor page experience on one site will shop with a competitor. If you want to keep your customers, regular website maintenance is important. It prevents these poor experiences and encourages shoppers to stay. As a result, your brand will increase its chances of making more new and recurring sales.
On-time Website Maintenance Prevents Cyber Attacks
Cyberattacks are costing businesses more and more money every year. What follows a cyber attack is repair cost and a bad reputation among customers who come to know about the cyberattacks. Usually, Cyberattacks cause PR disasters as companies struggle to put the right message out in front of the customers. By keeping your security systems up to date as part of the website maintenance plan, you can protect your website from cyber dangers to a large extent.
Having a Website That Doesn’t Get Regular Updates Can Damage Your Search Engine Optimization Efforts
If prospective clients are bouncing from your site quickly, Google might think your website isn’t relevant or trustworthy. When bounce rates increase, keyword rankings go down, so you will drive less traffic to your site. To avoid this, make sure your website is running smoothly with up-to-date language, CMS, and design components by choosing the best website maintenance packages.
Will Website Maintenance Services Cost Too Much for My Company?
Your website maintenance service cost depends on the specifics of your company and the type of website that you are managing. However, these are usually included in a basic website maintenance package:
- Troubleshooting Technical Issues.
- Security Updates for CMS and Under the hood Elements
- Updating Plugins, Integrations, and codes
- Small Changes to Your Website Content and Design
- Keeping Up with Best Practices in the Industry
However, we can help you estimate costs. Here are some examples of how much monthly website maintenance services might cost:
- The website maintenance services with basic features could cost around $xx per month.
- Monthly Website Maintenance Package with advanced features may cost up to $xxx per month.
- E-Commerce website maintenance can be expected to cost you about $xxx every year for custom-made websites with multiple features and support services.
Domain Name Renewal
Domain names are your website’s virtual address. In normal cases, you must renew your domain name every year or so to keep it from expiring and being taken by someone else.
Domain name renewal can cost you anywhere from $0.08 and $2 per month or $2 and $20 per year based on the service provider you choose. This usually comes in addition to the website maintenance services that you have already availed of.
By providing a secure connection or an SSL enabled connection, your online business protects the client and user data. It allows clients to share sensitive information without worrying about their personal information getting into the wrong hands.
A padlock icon or HTTPS in the URL indicates that your site has an SSL certificate. Now, Google has started showing a not secured message on the chrome browser when clients and users visit a site that doesn’t have SSL certification.
If you’re a small business owner, it’s very likely that you’re paying for an SSL certificate. However, there are a few providers giving free SSL certificates. But it is essential for you to choose the best website security to earn your customer’s trust.
SSL certificates are typically purchased annually while some are done through monthly website maintenance packages. A normal SSL package can cost you $10 per year with the premium reaching up to $1500 per year.
Premium SSL certificates come with features such as higher encryption rates, which can be beneficial to you based on the type of website you are managing. If you neglect to stay on top of your payments, you risk losing your SSL certification and you must keep a tab on the due date as most of the website maintenance service providers won’t offer it in the maintenance packages.
When it comes to hosting a website, you have several options. However, if you are the one to decide the web hoster, this comes as an additional web maintenance cost.
- With a shared host, your e-commerce site shares a server with other e-commerce sites. It’s the least expensive option at $24 to $120 per year.
- CMS platforms such as WordPress and Wix are user-friendly and range in annual cost from $60 to $180.
- Choosing between a virtual private server (VPS) or a dedicated server depends on several factors. VPSs typically cost $240 to $600 per year, but again the server will be shared with others. A dedicated server usually requires a one-time fee of $1,800 to over $10,000.
Website Maintenance of an online store can be a difficult task. Sometimes, you simply cannot keep up with the technicalities of the work that is necessary to keep your site secure and profitable. While you can do it yourself, it would take a lot of time away from your other responsibilities. So it’s ideal to get an expert agency to take complete care of the maintenance of your website.