All businesses need a website, but small businesses are always looking for the best ways to market themselves online so they can thrive. At On The Map Marketing, we help small businesses reach their sales goals by building innovative and well-designed websites for small businesses across a variety of industries.
If you wanted to use premade templates, then you would have just built your website yourself. There are tons of services that allow individuals and companies to build their own website in just a matter of hours. They take away the decision-making power from website owners who are intimidated by making creative decisions. Your company does something that your competitors don’t, so your website needs to be fresh and your own. A custom-built website accurately reflects your brand and is an online extension of who you are.
While some designs are commonly used, there is still a lot of flexibility you have in creating a unique website. Design principles that website developers use don’t hinder creativity. Instead, they create consistency. Internet users expect certain characteristics on websites: for the address to be prominent, or at least a phone number; for menus to be easy to use and not cluttered and to feel like their credit card information is safe after they have made a transaction.
We start off all of our small business website development with research. We want to get to know you, who your audience is, how much you hope that they will interact with your website, and what their current behaviors and demographics are. Customizing your website means that you have more control over your branding and visual aesthetic.
Monthly Reporting Just For You
Along with building you a customized website, our reporting is also customized for each client. This is because every type of client is going to need to collect different types of information. For example, if you are a community college, then the data you collect from high school seniors and adult learners in the community will need to be stored and processed so that you can stay in touch with them, remind them to apply, and help track their application. But the targets for a marketing campaign for a community college are very different than those of an outdoor apparel company, which will collect data based on domestic and international sales. Both businesses need data, but they need different types of data sets, and to be able to use it for different reasons. At On the Map Marketing, our customized reports give you exactly what you need without any superfluous, unnecessary information.
Continued Commitment and Management
After the research has been conducted, designs have been approved, and your website has been launched, we continue to work with you to manage your website. We believe in building long-term partnerships with our clients rather than setting them loose after their websites goes live. If there are any questions or updates that need to be made, then we are here to help you, always. And if you decide to expand your website because your company is growing, then we can also help you adapt by modifying your website.
Every company has its eye on growth. As you introduce new products and services, your website may need to grow to accommodate these additions. You may also notice increased traffic if your marketing efforts are successful. A website must be designed to meet the current needs of your customers but also be flexible enough to expand should the need arise. At On The Map Marketing, you can be sure that we will build you a website that lasts for the long-haul and is adaptable to whatever direction you go.
If you already own a website but need to expand, then On The Map Marketing can help you migrate that website to a new platform. Getting a fresh start is a great way to rebrand or to provide a better experience to your customers. During the migration you don’t want there to be any interruption to the services that you offer your users, so we have developed a smooth and streamlined migration process That doesn’t interrupt your business.
Search Engine Optimization (SEO)
It’s not enough just to build a really engaging and well-designed website. People have to be able to find it. After a website is launched it takes about two weeks for Google’s web crawlers to index the website to make it searchable. The web crawlers are trying to figure out what your website is about. By including targeted keywords in your website’s content, the web crawlers will begin to categorize your website to determine its ranking when those keywords are used in a search. Search engine optimization is about using the right keywords to drive traffic to your website.
What are users typing into Google that is leading them to your website? That is leading them to your competitors’ websites? What keywords are you not using that could work really well for your business? Keyword research answers these questions and more so that you can know what keywords to include in your content in order to maximize your chances of ranking higher on SERPS.
As already mentioned, keywords can be very competitive. Some are more expensive than others, and some are very inexpensive but also very efficient. A good digital marketing strategy includes a combination of PPC and SEO. The keywords can be used in targeted ads placed at the top of Google search engine results pages, while the more expensive keywords can be used in your SEO strategy to save on costs.
Your Small Business Website Design Company
At On The Map Marketing, we like to think of ourselves as building a long-term partnership with our clients. If you’re ready to build or change your small business website, then give us a call today.