On the Map Marketing offers a range of social media packages geared towards different kinds of companies with a diverse range of goals and intended reach. We work hard to remain completely up-to-date on social media best practices for every platform so that you don’t have to.
Social media packages support your digital marketing strategy, so that you can reach customers and focus on your most important priority: growing and strengthening your business. We know that it’s important to today’s entrepreneurs to zero in with laser focus on the top priorities for your company.
Social Media Marketing Packages
In the early days of social media, some companies got away with simply posting unpaid content and waiting to see what happened. But as with any part of the business world, times have changed for social media marketing.
In recent years, organic reach for social channels has essentially died. Gone are the days when a company could simply post to their pages and expect interaction without paid advertising.
These days, companies that grow and maintain business using the power of social media do it one way: paid media.
- Paid media is, quite simply, the best way to roll out social media advertising.
- And social media advertising is an essential and lucrative marketing strategy that your company cannot afford to ignore.
- Currently, Facebook, Instagram, and LinkedIn are the premiere platforms for companies looking to authentically engage with customers and potential customers.
With On the Map Marketing, all plans—regardless of network—have a $150 setup fee. This fee ensures that you start off on the right footing so that your company can take advantage of all the opportunities that social marketing has to offer. We help you build a strong digital marketing foundation that you can continue to optimize and iteratively revise for years to come.
Social Media Management Pricing
Depending on your company’s size, goals, and geographic reach, you can expect a special price range catered to you.
The prices range according to how much time is spent maintaining the pages. The more maintenance, the more interaction with potential customers. The more interaction with potential customers, the more potential for business.
Each platform has particular requirements for maintenance: with LinkedIn, it’s all about the personal connection. Birthday greetings, work anniversaries, and other one-on-one interactions help maintain your network and build conviviality brick by brick.
With Facebook, the goal is exposure, sharable content, and to build a broad base of support. The companies that are most successful on Facebook use humor appropriately, provide quality information, or take another approach toward providing value within the social media ecosystem.
Instagram is, of course, a visually oriented platform. Video and photo content is king here, and there are abundant opportunities to build a robust, branded following. Consistency content that features your brand with an organic, casual appearance will tend to receive a positive response.
Facebook Advertising Packages
Facebook advertising packages include a complete reboot of your Facebook presence. We know that many companies have a nascent presence on Facebook already, but a Facebook advertising package allows you to boost every aspect of this presence. From a branded cover graphic to optimized hashtags to regular posts that are linked to reputable and relevant sources in your field, a Facebook advertising package covers all aspects of your company’s presence on the biggest social networking site in the world.
If you don’t have a Facebook presence already, never fear! We’ve worked with plenty of companies starting from scratch.
Instagram Advertising Packages
Instagram advertising packages include optimized hashtags and an 80/20 rule for engagement and conversion. When your sponsored Instagram posts come through on the feeds of users, you want the content to be relevant and interesting. Ideally, users will interact with the content. This is why our Instagram advertising packages utilize every visual and audio resource possible, ensuring that the users who see your content receive the right impression.
As with all of our advertising packages, we inform our Instagram Advertising Packages based on data personalized to your company. The longer your company participates in the campaign, the further we can hone your company’s specialized approach to advertising.
LinkedIn Advertising Packages
LinkedIn is the network to which many professionals turn for expert advice. No matter what industry your company resides in, a robust LinkedIn presence can mean the difference between your enterprise being just another company or the voice of your venture becoming an industry expert.
Included in the custom LinkedIn Advertising Package are individualized messages for those your company is connected to, original posted content, and a campaign to build your audience from the ground up.